$10.8M
Total ACV Lost to Apryse
603 deals since 2024
17%
Lost on Price
Primary reason
#1
Competitor Threat
By revenue impact
~$112M
Apryse Revenue
Post-acquisitions
Why We Lose
- Price (17%) — Apryse undercuts aggressively: $2-7K vs our $30K+ quotes
- Large document performance — "10,000+ pages loaded nearly instantly"
- Feature breadth — Annotation presets, native Office editing, Java superiority
- Existing relationships — Sticky customers, free trials, fast sales process
Biggest Losses
| Gap |
Account |
ACV Lost |
| Java library depth |
Egnyte |
$142,000 |
| Large doc performance |
Reveal |
$54,500 |
| Annotation presets |
PARSPEC |
$26,500 |
| Client-side conversion |
Shade Inc |
$15,000 |
| Native Office editing |
Boardable |
$12,500 |
Recommended Actions
This week: Populate Competitor field in Salesforce, set up Gong keyword trackers for Apryse/PDFTron/iText.
This month: Develop competitive battlecard, assess file attachment feature gap, investigate Apryse viewer compatibility issues.