# Brand Identity

> Define the "Soul" of the project—its voice, visual texture, and emotional core. Moves beyond "colors and fonts" to "feeling and memory."

- Skill: `7a336e6e/brand-identity` (Agent Skill)
- Install (CLI): `npx skillmds@latest add 7a336e6e/brand-identity`
- Raw SKILL.md: https://api.skillmd.com/api/skills/7a336e6e/brand-identity/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: 7a336e6e (https://skillmd.com/u/7a336e6e)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/7a336e6e/brand-identity

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# Brand Identity

## Goal
Create a brand that feels *human*, *lived-in*, and *specific*. It should evoke an emotion (e.g., "Calm reliability," "Manic energy," "Technical precision") immediately upon viewing.

## When to Use
- At the start of a project.
- When the app feels "soulless" or "generic."
- When creating marketing assets or empty states.

## Instructions

### 1. The Core Memory
What is the one thing the user should remember?
- "It felt remarkably fast."
- "It felt like a luxury magazine."
- "It felt like a terminal."

### 2. Visual Texture (The Anti-Flat)
Pure flat design is dead. Add texture.
- **Grain**: Subtle noise overlays to reduce digital harshness.
- **Light**: Gradients that mimic real light sources (e.g., "Top-left sun").
- **Depth**: Layers, blurs, and glass to create a sense of space.

### 3. Imagery & Illustration
**NO STOCK PHOTOS.**
- **Abstract**: Geometric shapes that fit the grid.
- **Generative**: Code-generated patterns (Voronoi, Perlin noise) that are unique to the user.
- **Photography**: Real, unpolished photos if available. If using AI, prompt for "film grain, imperfect lighting, candid" to remove the plastic sheen.

### 4. Tone of Voice
Stop being a "Helpful Robot." Be a "Smart Colleague."
- **Bad**: "Here are your files."
- **Good**: "Everything's ready for you."
- **Bad**: "Error 500. Internal Server Error."
- **Good**: "We broke something. The engineers are already panicking." (If the brand is playful).

## Constraints

### ✅ Do
- **DO**: Define a "Texture" strategy (Noise, Blur, Gradient).
- **DO**: Choose an "Archetype" (The Sage, The Rebel, The Magician).
- **DO**: Create a "Logo System" (Mark, Wordmark, App Icon) that works in monochrome.

### ❌ Don't
- **DON'T**: Use the "Corporate Memphis" art style (flat people with big limbs). It is universally hated.
- **DON'T**: Use generic stock photos of people shaking hands.
- **DON'T**: Use the default "AI Voice" (overly enthusiastic, lots of exclamation marks).

## Output Format
- `brand-guide.md`: The bible of the brand.
- `texture-assets/`: SVGs or CSS code for the brand's unique textures.

## Dependencies
- `designer/designing-ui-system/SKILL.md`