# Niopd Mr Positioning

> Analyzes and defines market positioning strategy. Use for brand positioning, competitive differentiation, or messaging development.

- Skill: `8421bit/niopd-mr-positioning` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add 8421bit/niopd-mr-positioning`
- Raw SKILL.md: https://api.skillmd.com/api/skills/8421bit/niopd-mr-positioning/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: 8421bit (https://skillmd.com/u/8421bit)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/8421bit/niopd-mr-positioning

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# Market Positioning Skill

This skill develops clear market positioning through systematic competitive analysis.

## Theoretical Foundation

### Positioning Statement Template
> For [target customer] who [need], [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator].

### Positioning Dimensions
- Price vs. Quality
- Features vs. Simplicity
- Broad vs. Niche
- Innovation vs. Reliability

## Instructions

### Step 1: Analyze Current Position
- How are we perceived today?
- What do customers say about us?

### Step 2: Map Competitive Positions
Create positioning map on key dimensions

### Step 3: Identify White Space
- Where is there opportunity?
- What positions are overcrowded?

### Step 4: Define Target Position
- Where should we be?
- How is it differentiated?

### Step 5: Create Positioning Statement
Apply template with specific details

### Step 6: Generate Report
**File path**: `02-reports/[YYYYMMDD]-positioning-v0.md`

## Output Specifications
- **File Naming**: `[YYYYMMDD]-positioning-v0.md`
- **Location**: `02-reports/`
- **Template**: `references/positioning-template.md`