# Niopd St Value Proposition

> Applies Value Proposition Canvas to design compelling value propositions. Use for product positioning, customer alignment, or go-to-market strategy.

- Skill: `8421bit/niopd-st-value-proposition` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add 8421bit/niopd-st-value-proposition`
- Raw SKILL.md: https://api.skillmd.com/api/skills/8421bit/niopd-st-value-proposition/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: 8421bit (https://skillmd.com/u/8421bit)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/8421bit/niopd-st-value-proposition

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# Value Proposition Canvas Skill

This skill applies the Value Proposition Canvas to design and refine compelling value propositions that resonate with target customers.

## Theoretical Foundation

### Origin
The Value Proposition Canvas was developed by **Alexander Osterwalder** as a companion to the Business Model Canvas, detailed in "Value Proposition Design" (2014).

### Canvas Structure

**Customer Profile:**
- **Jobs**: What customers are trying to get done
- **Pains**: Negative emotions, risks, obstacles
- **Gains**: Positive outcomes customers desire

**Value Map:**
- **Products/Services**: What we offer
- **Pain Relievers**: How we address pains
- **Gain Creators**: How we deliver gains

### Fit Types
1. **Problem-Solution Fit**: Value map addresses customer profile
2. **Product-Market Fit**: Evidence that customers want it
3. **Business Model Fit**: Profitable and scalable

### When to Use
- Product positioning
- Go-to-market strategy
- Customer segment focus
- Competitive differentiation
- Messaging development

## Instructions

### Step 1: Create Customer Profile
**Jobs:**
- Functional jobs (tasks to complete)
- Social jobs (how they want to be perceived)
- Emotional jobs (how they want to feel)

**Pains:**
- Undesired outcomes
- Obstacles
- Risks

**Gains:**
- Required outcomes
- Expected outcomes
- Desired outcomes
- Unexpected outcomes

### Step 2: Create Value Map
**Products/Services:**
- Core offerings
- Supporting services
- Enablers

**Pain Relievers:**
- How we eliminate/reduce pains

**Gain Creators:**
- How we produce expected/desired gains

### Step 3: Achieve Fit
Check alignment:
- Do pain relievers address real pains?
- Do gain creators produce valued gains?
- Are products/services relevant to jobs?

### Step 4: Generate Document
**File path**: `02-reports/[YYYYMMDD]-value-proposition-v0.md`

## Output Specifications
- **File Naming**: `[YYYYMMDD]-value-proposition-v0.md`
- **Location**: `02-reports/`
- **Template**: `references/value-proposition-template.md`

## Related Skills
- `niopd-st-canvas`: Business model context
- `niopd-ur-jtbd`: Customer jobs
- `niopd-ur-personas`: Customer profiles
- `niopd-mr-positioning`: Market positioning