# Kilo > Use when ready to execute link building — generates link bait content specs, broken link targets, resource page submissions, HARO pitches, and outreach sequences with CamoFox-validated targets. Complements hunter's analysis with executable deliverables. - Skill: `abouchard11/kilo` (Agent Skill) - Install (CLI): `npx skillmds@latest add abouchard11/kilo` - Raw SKILL.md: https://api.skillmd.com/api/skills/abouchard11/kilo/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: abouchard11 (https://skillmd.com/u/abouchard11) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/abouchard11/kilo --- # Kilo — Link Acquisition Protocol **First:** Read the file `~/.claude/skills/seo-references/core.md` before proceeding. Apply the methodology and voice to all output. **Also read:** `~/.claude/skills/seo-references/data-pull-patterns.md` for MCP tool parameter reference. ## Concept Hunter tells you where the links are. Kilo gets them. This skill generates executable link acquisition deliverables — not analysis, not strategy, but the actual content, pitches, and targets you need to build links THIS WEEK. Core principle: you don't need many backlinks to show up for great purchase-intent keywords. A few topical, niche-relevant links beat hundreds of generic ones. Kilo targets 5-10 high-quality links, not 100 garbage ones. ## Step 1: Parse Domain Extract the domain from the user's argument. Resolve it against the MCP Routing Map in core.md: - Strip protocol, www, trailing slashes, lowercase - Look up group_id, GSC property, GA4 property, Semrush domain - If domain not in map, warn and ask if user wants to proceed with Semrush only ## Step 2: Pull Live Data **Semrush (PRIMARY):** 1. Call `mcp__semrush__execute_report` — Backlinks for this domain, display_limit=20. Current inbound link profile. 2. Call `mcp__semrush__execute_report` — Referring Domains, display_limit=20. Authority distribution of linking domains. 3. Call `mcp__semrush__execute_report` — Competitors in Organic Search, display_limit=5. Identify who competes for the same keywords. 4. For the top 2 competitors, call `mcp__semrush__execute_report` — Backlinks, display_limit=20 each. This reveals the link gap — who links to competitors but not to this domain. **GSC (ENRICHMENT):** 5. Call `mcp__gscServer__get_search_analytics` — last 28 days, dimensions=[page], rowLimit=20. Identify which pages on the domain have the most impressions but lowest CTR — these are the pages that need link juice to climb. **CamoFox (ENRICHMENT):** 6. For the top 3 link gap targets (sites linking to competitors but not to this domain), use CamoFox to: - Navigate to the specific page that links to the competitor - Snapshot the page - Verify the link is still live - Identify the page type (resource page, blog post, directory, news article) - Find contact information (author name, about page link, contact form) - Check if the page accepts submissions or guest contributions If any source fails, print the appropriate `[SEO]` warning from core.md and continue. ## Step 3: Link Gap Analysis From the Semrush data, build a **Link Gap Matrix**: | Linking Domain | Links to Competitor A | Links to Competitor B | Links to Us | Authority | Page Type | Action | |---------------|----------------------|----------------------|-------------|-----------|-----------|--------| Prioritize domains that link to 2+ competitors but NOT to this domain. These are the highest-probability targets — they already link to sites in this vertical. ## Step 4: Generate Link Acquisition Deliverables Produce 5 executable link targets across these categories: ### A. Link Bait Content Specs (1-2 targets) For the domain's vertical, design a linkable asset — something other sites would naturally reference and link to: **Per asset, specify:** - Asset type (calculator, comparison table, original data visualization, survey results, infographic data) - Target keyword it supports (from the topical map if available) - URL where it would live on the domain - One-paragraph spec of what the asset does - Why sites in this vertical would link to it (what question does it answer?) - 3 specific sites that would likely link to this type of content (from the link gap analysis) **Vertical-specific link bait ideas:** - Legal: settlement calculator, statute lookup tool, case timeline generator - Medical/Health: dosage calculator, ingredient comparison chart, clinical trial tracker - Real estate: market value estimator, permit cost calculator, ROI tool - E-commerce/Supplements: purity comparison table, ingredient sourcing map, lab result database ### B. Broken Link Building (1-2 targets) If CamoFox identified any broken outbound links on competitor-linking pages: **Per target, specify:** - The page with the broken link (URL) - The broken link's anchor text and original destination - What content to create (or already exists) on the domain to replace it - Outreach email template (3-4 sentences, value-first): ``` Subject: Broken link on [their page title] Hi [name], Quick heads-up — the link to [broken destination] on your [page title] page is returning a 404. I have a similar resource at [your URL] that covers [topic]. Happy to share if you'd like a working replacement. [Your name] ``` ### C. Resource Page Submissions (1-2 targets) From the CamoFox page analysis, identify resource pages, directories, or link roundups in the vertical: **Per target, specify:** - Resource page URL - Page title and what it lists - Submission method (contact form, email, comment, direct submission) - Which page on the domain to submit - Pitch angle (why this resource belongs on their page) ### D. HARO / Journalist Pitches (1 target) Generate a journalist pitch template for the domain's vertical: **Specify:** - Target publications (3 vertical-specific outlets) - Pitch angle (what expertise the domain offers) - Quote template (2-3 sentences the domain owner can use when responding to journalist queries) - HARO category to monitor ### E. Competitor Mention Interception (optional, if data supports) If Semrush shows unlinked brand mentions or competitor comparisons: - Identify articles that mention competitors but not this domain - Generate a pitch to get included in the comparison - Template: "I noticed your article compares [A] and [B]. We're [domain] — [one-sentence differentiator]. Would you consider including us?" ## Step 5: Outreach Sequence For the top 3 link targets, generate a 3-touch outreach sequence: **Touch 1 (Day 0):** Initial value-first email (see templates above) **Touch 2 (Day 4):** Follow-up with additional context or a different angle **Touch 3 (Day 10):** Final gentle follow-up, offer to help with something else **Voice rules for outreach:** - 3-4 sentences maximum per email - Lead with value, not ask - No "I hope this finds you well" or "I'm reaching out because" - Pattern-interrupt subject lines (questions, specific data points) - Close with a specific ask, not an open-ended "let me know" ## Step 6: Link Velocity & Anchor Text Plan Based on the current backlink profile from Semrush: **Link velocity recommendation:** - Current referring domains: [from Semrush] - Target: Add 2-4 quality referring domains per month - Do NOT exceed 5 new referring domains per week (looks unnatural) **Anchor text distribution plan:** - Branded anchors (domain name, brand name): 40-50% - Exact match keyword anchors: 10-15% - Partial match / long-tail anchors: 20-25% - Generic anchors (click here, this site, learn more): 15-20% - Naked URLs: 5-10% Map specific anchor text recommendations to the pages that need link juice most (from GSC data — high impressions, low position). ## Step 7: Output Follow the Output Protocol from core.md: 1. Print the full link acquisition playbook (gap analysis, 5 targets with deliverables, outreach sequences, velocity plan) 2. Extract structured summary 3. Save to Graphiti with name `Kilo — [domain]` Close with the ONE link to pursue THIS WEEK — the highest-probability target with the outreach email ready to send. Copy the email, send it, get the link.