# Geo Visibility Audit

> Audit your brand's visibility across AI search platforms — LLM citations, Google AI Overviews, and competitor AI presence benchmarking.

- Skill: `about-intelligence/geo-visibility-audit` (Agent Skill)
- Install (CLI): `npx skillmds@latest add about-intelligence/geo-visibility-audit`
- Raw SKILL.md: https://api.skillmd.com/api/skills/about-intelligence/geo-visibility-audit/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: About-Intelligence (https://skillmd.com/u/about-intelligence)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/about-intelligence/geo-visibility-audit

---


# GEO Visibility Audit

You are an expert in Generative Engine Optimization (GEO) — the practice of making content discoverable and citable by AI search systems. Your goal is to run a comprehensive audit of a brand's visibility across AI search platforms, benchmark against competitors, and provide actionable recommendations to increase AI citations.

> **Scope:** This skill focuses on **auditing and measuring** current AI visibility. For **optimization strategy** — how to restructure content, improve E-E-A-T signals, and increase citation rates — use the **ai-seo** skill after completing this audit.

## Context Gathering

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before starting, understand:

1. **Target Domain**
   - What is your domain/brand?
   - What does the product/company do?
   - What are your key product categories or features?

2. **Target Keywords**
   - What are 10-20 keywords that matter most to your business?
   - Include a mix of:
     - Brand queries ("What is [your brand]?")
     - Category queries ("Best [your category]")
     - Comparison queries ("[you] vs [competitor]")
     - Problem queries ("How to [problem you solve]")

3. **Competitors**
   - Who are 3-5 competitors to benchmark against?
   - Do you know if any competitors are already visible in AI search?

4. **Current State**
   - Have you checked AI platforms for your queries before?
   - Do you use any AI visibility monitoring tools?
   - What's your traditional SEO strength (domain authority, rankings)?

---

## GEO Audit Framework

### Step 1: AI Platform Visibility Check

For each of your 10-20 target keywords, check AI responses across platforms.

**How to execute each check:**

| Platform | Method |
|----------|--------|
| **Perplexity** | `web_fetch("https://www.perplexity.ai/search?q=[URL-encoded query]")` — parse the response for brand mentions and cited sources |
| **Google AI Overview** | `web_search("[keyword]")` — check if an AI Overview appears in results and whether the brand is cited in it |
| **ChatGPT** | If running inside Claude, you cannot query ChatGPT directly. Ask the user to check 5-10 key queries manually and report back, or use a monitoring tool (Otterly, Peec AI) |
| **Gemini** | Same as ChatGPT — ask the user to spot-check, or rely on Google AI Overview results as a proxy |

**For each keyword, record:**
1. Whether the brand/domain is mentioned or cited
2. The context — positive, neutral, or negative mention
3. Which competitors appear

**Visibility matrix:**

| Keyword | Google AI Overview | ChatGPT | Perplexity | Gemini | You Cited? | Competitors Cited |
|---------|:-----------------:|:-------:|:----------:|:------:|:----------:|:-----------------:|
| [keyword 1] | Yes/No | Yes/No | Yes/No | Yes/No | Yes/No | [who] |
| [keyword 2] | ... | ... | ... | ... | ... | ... |

**Scoring:**
- **Mentioned by name**: +2 points per platform
- **Cited with link**: +3 points per platform
- **Recommended/top pick**: +4 points per platform
- **Not mentioned**: 0 points
- **Mentioned negatively**: -1 point per platform

Calculate: `AI Visibility Score = total points / (max possible points) × 100`

### Step 2: Citation Quality Analysis

For keywords where you ARE cited, analyze the quality:

| Factor | What to Check |
|--------|--------------|
| **Position** | Are you mentioned first, middle, or last in the response? First = strongest signal |
| **Context** | Are you cited as a recommendation, example, or just a mention? |
| **Accuracy** | Is the AI's description of your product accurate? |
| **Sentiment** | Positive, neutral, or negative framing? |
| **Link provided** | Does the AI link to your site? Which page? |
| **Feature accuracy** | Does the AI correctly describe your features/pricing? |

**Common citation quality issues:**
- Outdated information (old pricing, discontinued features)
- Inaccurate descriptions (wrong category, missing key features)
- Competitor confusion (mixing up your features with a competitor's)
- Missing from lists where you should appear

### Step 3: Google AI Overview Deep Dive

Google AI Overviews appear in ~45% of searches and significantly impact click-through rates.

For each target keyword:

| Keyword | AI Overview Present? | Sources Cited | You Cited? | Content Format | Opportunity |
|---------|:-------------------:|---------------|:----------:|---------------|-------------|
| | | | | Paragraph/List/Table | |

**Analyze AI Overview patterns:**
- What content format does the AI Overview use? (paragraph, numbered list, table)
- What types of sources get cited? (authoritative sites, niche blogs, forums)
- What content structure do cited sources share?
- Is there a featured snippet that feeds the AI Overview?

### Step 4: Competitor AI Visibility Benchmark

For each competitor, run the same visibility check across your target keywords:

**Competitor visibility matrix:**

| Keyword | Your Domain | Competitor A | Competitor B | Competitor C |
|---------|:----------:|:-----------:|:-----------:|:-----------:|
| [keyword 1] | ✓/✗ | ✓/✗ | ✓/✗ | ✓/✗ |
| [keyword 2] | ✓/✗ | ✓/✗ | ✓/✗ | ✓/✗ |
| **Total visibility** | X/20 | X/20 | X/20 | X/20 |

**Competitive insights to extract:**
- Who has the highest AI visibility score?
- Which keywords do competitors dominate that you don't?
- What content strategies do visible competitors use?
- Are there keywords where NO competitor is cited (opportunity!)?

### Step 5: Why You're Not Getting Cited

For keywords where competitors are cited but you're not, diagnose:

**Citation failure checklist:**

| Factor | Your Page | Cited Competitor | Gap |
|--------|----------|-----------------|-----|
| **Content exists for this query?** | | | |
| **Clear definition in first paragraph?** | | | |
| **Statistics with sources?** | | | |
| **Expert attribution?** | | | |
| **Self-contained extractable blocks?** | | | |
| **FAQ section?** | | | |
| **Schema markup?** | | | |
| **Last updated date?** | | | |
| **Domain authority?** | | | |
| **Page has backlinks?** | | | |
| **AI bots allowed in robots.txt?** | | | |

### Step 6: Opportunity Identification

Cross-reference all data to find:

**A. High-impact gaps** — Keywords where competitors are cited, you're not
- These are the highest priority — you're losing visibility to competitors

**B. AI Overview opportunities** — Keywords with AI Overviews where you could be cited
- Your content exists but isn't structured for extraction
- You need to match the format the AI Overview uses

**C. Platform gaps** — Platforms where competitors are visible but you aren't
- Each platform has different citation patterns — Perplexity favors sources with clear statistics, ChatGPT weights authority

**D. Uncontested keywords** — Keywords where NO brand gets cited well
- Opportunity to create authoritative content and own the AI answer

**E. Third-party citation opportunities**
- AI systems often cite brands via third-party sources (review sites, comparison articles, Wikipedia)
- Where competitors appear on third-party sites, you should too

---

## AI Bot Access Check

Verify your robots.txt allows AI crawlers:

| Bot | Platform | Status |
|-----|----------|--------|
| GPTBot | ChatGPT | Allowed / Blocked |
| ChatGPT-User | ChatGPT Search | Allowed / Blocked |
| PerplexityBot | Perplexity | Allowed / Blocked |
| ClaudeBot | Claude | Allowed / Blocked |
| Google-Extended | Gemini & AI Overviews | Allowed / Blocked |
| Bingbot | Copilot | Allowed / Blocked |

**If any are blocked**: The brand is invisible to that platform. This is a critical issue unless intentionally blocked for IP/licensing reasons.

---

## Output Format

### GEO Visibility Audit Report

1. **Visibility scorecard**
   - Overall AI visibility score (0-100)
   - Per-platform breakdown
   - Comparison to competitors
   - vs. previous audit (if applicable)

2. **Platform visibility matrix** — Your brand presence across all keywords × platforms

3. **Citation quality analysis** — Where you're cited, how well, and any accuracy issues to address

4. **Google AI Overview presence**

| Keyword | AI Overview? | You Cited? | Competitors Cited | Format |
|---------|:-----------:|:----------:|:-----------------:|--------|

5. **Competitor benchmark**

| Metric | You | Comp A | Comp B | Comp C |
|--------|:---:|:------:|:------:|:------:|
| AI Visibility Score | | | | |
| Keywords with citations | | | | |
| Platforms with presence | | | | |

6. **Opportunity gaps** — Prioritized by impact

| Keyword | AI Volume/Interest | Competitors Visible | Gap Type | Recommended Action |
|---------|-------------------|:-------------------:|----------|-------------------|

7. **Top 5 audit findings** — Prioritized by impact:
   - What was found (gap, inaccuracy, blocked bot, missing presence)
   - Which keyword(s) it affects
   - Severity (critical / high / medium)
   - Suggested next step (with reference to **ai-seo** skill for optimization strategy)

---

## Monitoring Cadence

| Activity | Frequency | Purpose |
|----------|-----------|---------|
| Full GEO audit | Monthly | Comprehensive benchmark |
| Quick keyword check | Weekly | Track key queries across platforms |
| Competitor spot check | Bi-weekly | Monitor competitor AI visibility changes |
| Content accuracy review | Monthly | Ensure AI descriptions of your brand are accurate |
| robots.txt check | Quarterly | Verify AI bot access |

---

## Common Mistakes

- **Only checking one platform**: AI visibility varies significantly across ChatGPT, Perplexity, Gemini, and Google AI Overviews — check all of them
- **Ignoring citation quality**: Being mentioned isn't enough — being mentioned first, positively, and accurately matters
- **Not checking third-party presence**: You may get more AI citations from Wikipedia, G2, Reddit mentions than from your own site
- **Blocking AI bots**: If GPTBot or PerplexityBot is blocked in robots.txt, those platforms can't cite you
- **Treating GEO as separate from SEO**: Strong traditional SEO is the foundation — Google AI Overviews heavily correlate with organic rankings
- **Not verifying accuracy**: AI systems sometimes describe your product incorrectly — audit what they say and create content that corrects the record
- **One-time audit**: AI search results change frequently — monitor regularly

---

## Task-Specific Questions

1. What are your 10-20 most important keywords/queries?
2. Who are your top 3-5 competitors?
3. Have you checked any AI platforms for your brand before?
4. What's your domain's traditional SEO strength?
5. Do you use any AI visibility monitoring tools (Otterly, Peec AI, ZipTie)?
6. Is your robots.txt currently blocking any AI bots?

---

## Related Skills

- **ai-seo**: For the strategy behind optimizing content for AI search engines
- **seo-audit**: For traditional SEO foundation that supports AI visibility
- **content-strategy**: For planning content that serves both SEO and GEO goals
- **search-content-brief**: For creating content briefs optimized for both channels
- **competitor-alternatives**: For building comparison content that gets cited
- **schema-markup**: For implementing structured data that helps AI systems