# Saas Business Plan

> Knowledge base of strategy frameworks and market data, loaded by business-planner. TRIGGER WHEN: SaaS business planning or GTM strategy work, including positioning frameworks (April Dunford, Blue Ocean, Crossing the Chasm), PLG/SLG motions, and KPI benchmarks.

- Skill: `acaprino/saas-business-plan` (Agent Skill, multi-file: 9 files)
- Install (CLI): `npx skillmds@latest add acaprino/saas-business-plan`
- Raw SKILL.md: https://api.skillmd.com/api/skills/acaprino/saas-business-plan/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: acaprino (https://skillmd.com/u/acaprino)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/acaprino/saas-business-plan

---


# SaaS Business Plan -- Knowledge Base

Strategic reference material for building a SaaS business plan and go-to-market strategy.
Updated for 2025-2026 market conditions.

## Reference Files

| File | Phase | Content |
|------|-------|---------|
| `references/market-sizing.md` | Phase 1 | TAM/SAM/SOM calculation (3 methods), market saturation indicators, research tools |
| `references/audience-personas.md` | Phase 2 | ICP, buyer persona (P1/P2/P3), JTBD framework, customer research methods, early adopter channels |
| `references/competitive-analysis.md` | Phase 3 | Porter's 5 Forces in SaaS, positioning maps, Love/Hate/Want review analysis, CI tools |
| `references/positioning-pmf.md` | Phase 4 | April Dunford 5 steps, UVP, Crossing the Chasm, Blue Ocean ERRC, Sean Ellis PMF test |
| `references/pricing.md` | Phase 5 | Tiered/usage/hybrid/credit models, value-based pricing, Van Westendorp, pricing page best practices |
| `references/go-to-market.md` | Phase 6 | PLG vs SLG vs hybrid, channel-market fit by ACV, community-led growth, launch sequence |
| `references/advertising-metrics.md` | Phase 7 | Ad channel benchmarks, SEO/content ROI, email marketing, KPI benchmarks, North Star Metric |
| `references/tools-resources.md` | All | Tools by phase, templates, communities, books, 7-week timeline, final deliverable structure |