# cja-top-movers-watchlist

> Identifies which items (pages, campaigns, products, channels, regions) had the biggest increases or decreases for a key metric between two time periods.

- Skill: `adobe/cja-top-movers-watchlist` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds add adobe/cja-top-movers-watchlist`
- Raw SKILL.md: https://api.skillmd.com/api/skills/adobe/cja-top-movers-watchlist/raw
- Safety review: CAUTION (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Data & Analytics, Coding & Dev Tools, Marketing & Growth, Data Analysis
- Tags: Adobe, Analytics, Cja, Customer Journey Analytics, Html Report, Reporting, Top Movers, Trending
- License: Apache-2.0
- Author: Adobe (https://skillmd.com/u/adobe), verified publisher
- Updated: 2026-07-06
- Page: https://skillmd.com/skills/adobe/cja-top-movers-watchlist

---


# Top Movers Watchlist (Customer Journey Analytics)

Surface the biggest gainers and decliners for a metric across any dimension in
two time periods. The output tells the user exactly what moved, by how much, and
whether items appeared or disappeared entirely — which is often the most
interesting signal.

This skill is a faster, more targeted alternative to a full anomaly triage.
Use it when the user wants to scan the landscape of changes rather than drill
into a single anomaly.

---

## CJA MCP Tools Used

- `describeCja(DATAVIEW_CONTEXT_GUIDE)` — load data view calendar/timezone
- `findMetrics` — resolve the metric being watched
- `findCalculatedMetrics` — if the metric is a custom KPI
- `findDimensions` — resolve the dimension to break down by
- `runReport` — pull dimension-metric data for both periods
- `searchDimensionItems` — validate dimension values if user specifies names

---

## Phase 0 — Setup

1. Call `findDataViews` and `setDefaultSessionDataViewId` as needed.
2. Call `describeCja("DATAVIEW_CONTEXT_GUIDE")` to load data view context.
   Record the first-day-of-week as `WEEK_START_DOW` and timezone as
   `TIMEZONE`. If the context guide does not return a week-start value,
   default to **Monday** (ISO 8601). You will use both in Phase 1.3.

---

## Phase 1 — Clarify Inputs

### 1.1 Metric

If the user specified a metric, resolve it:
```
findMetrics(search: "<user's metric name>")
```

If not specified, suggest the top 3 metrics from usage:
> "Which metric would you like to track? I can suggest: Sessions, Revenue,
> Orders based on what your team uses most."

### 1.2 Dimension (what to break down by)

Common dimension choices and their typical use cases:

| Dimension          | Use Case                                |
|--------------------|-----------------------------------------|
| Marketing Channel  | "Which channels moved?"                 |
| Page Name          | "Which pages are trending?"             |
| Campaign           | "Which campaigns improved?"             |
| Product            | "Which products gained/lost traction?"  |
| Country / Region   | "Which markets moved?"                  |
| Device Type        | "Did mobile or desktop shift?"          |
| Referring Domain   | "Which referrers changed?"              |

If the user did not specify, ask:
> "Which dimension should I break down by — for example, marketing channel,
> page, campaign, country, or product?"

Call `findDimensions(search: "<dimension keyword>")` to resolve the dimension ID.

### 1.3 Periods

Define Period A (current) and Period B (comparison). Defaults:
- **Period A**: this week (or last 7 days)
- **Period B**: last week (or the 7 days before that)

If the user specifies "this month vs last month" or a custom range, map
accordingly. Always confirm the periods before running reports:
> "I'll compare **this week (Mar 13–19)** vs **last week (Mar 6–12)**. Sound right?"

**Calendar rule (mandatory):**

Use `WEEK_START_DOW` from Phase 0 to define what "week" means. Period A and
Period B MUST use the same first-day-of-week — i.e., both periods'
`startDate` fall on the same day-of-week, both are exactly equal length,
and Period B ends immediately before Period A starts. Never mix conventions
(e.g., a Mon–Sun Period A with a Sun–Sat Period B) within the same run.
Pick the boundary once, then derive both periods from it. For custom date
ranges, compute Period B as the equal-length window ending immediately
before Period A starts.

**Sanity check before calling `runReport`:** confirm `periodA.startDate`
and `periodB.startDate` are the same day-of-week and that
`periodA.startDate - periodB.endDate == 1 day`. If not, recompute.

---

## Phase 2 — Pull Data for Both Periods

Run two reports — one per period — with the same dimension breakdown:

```
runReport(
  dimensionIds: "<dimension id>",
  metricIds: "<metric id>",
  startDate: "<period A start>T00:00:00",
  endDate: "<period A end>T23:59:59",
  page: 0,
  limit: 50
)
```

```
runReport(
  dimensionIds: "<dimension id>",
  metricIds: "<metric id>",
  startDate: "<period B start>T00:00:00",
  endDate: "<period B end>T23:59:59",
  page: 0,
  limit: 50
)
```

Use `limit: 50` to capture enough items to surface meaningful movers.
If the user's dimension has thousands of values (e.g., page names), limit to
top 100 by Period A volume to keep the comparison meaningful.

Row data is in the `rows` array — each row has `value` (dimension item name)
and `data[0]` (the metric value). There is no limit on dimension cardinality
but results default to sorted by metric descending, which is what you want.

Always verify the dimension ID with `findDimensions(searchQuery: "<name>")` 
before running — dimension IDs can vary from what you might guess 
(e.g., `variables/marketing_channel` not `variables/marketingchannel`).

---

## Phase 3 — Compute Rankings

Build a unified table joining both result sets on dimension value:

For each dimension value present in either period:
- `valueA` = metric value in Period A (0 if not present)
- `valueB` = metric value in Period B (0 if not present)
- `delta` = valueA − valueB
- `pctChange` = (delta / valueB) × 100 if valueB > 0, else "New Entry"
- `status`:
  - Present in A but not B → **New Entry** (appeared this period)
  - Present in B but not A → **Disappeared** (dropped out this period)
  - Both present → normal mover

Sort by:
1. **Top Gainers**: sort by delta descending (biggest absolute gains first)
2. **Top Decliners**: sort by delta ascending (biggest absolute drops first)
3. **% Gainers**: sort by pctChange descending
4. **% Decliners**: sort by pctChange ascending

Limit each list to **Top 10**. New Entries and Disappeared items get their
own sections regardless of count (they are always interesting signals).

---

## Phase 4 — Generate HTML Report

Generate the movers report inline and write to
`/tmp/cja_top_movers_report_<YYYY-MM-DD_HHMMSS>.html`.


### Rendering rules — apply consistently across runs

Two runs of this skill on the same data view + metric/dimension + period must
render identically (modulo the generation timestamp). The rules below pin the
formatting choices that the AI would otherwise drift on.

#### Number formatting

- **KPI values** (the big number in each summary tile, and per-row mover
  values) — use full digits with thousands separators (`8,160`, `77,584`,
  `1,250,000`). Do **NOT** use SI suffixes like `K` or `M`, even for large
  values. Stakeholders want exact numbers, not abbreviations.
- **Percent change** (in pills and narrative bullets) — always one decimal
  place, rounded **half-away-from-zero**. For example, `−23.55%` displays as
  `−23.6%`, never `−23.5%`. Compute on full-precision values; round only at
  display time.
- **Percentage-point change** (for already-percentage metrics like Conversion
  Rate or Bounce Rate) — same rounding, suffix `pp`. Example: `+0.40 pp`.
- **Currency** — `$` prefix with thousands separators and no decimals for
  values ≥ $100 (`$1,240,000`); cents only when value < $100 (`$45.20`).

#### Null / missing data handling

A KPI tile or mover row must reflect what the data view actually returned.
The AI must **not** silently substitute a different metric or hide a tile to
make the report look cleaner.

- **Both periods return 0 or NULL** for the tracked metric in a summary tile:
  render the tile with `kpi-value` = `Data unavailable`, pill class `flat`,
  pill text `⚠ N/A`, and `prior` text = `Both periods returned no data —
  validate instrumentation`. The tile stays in the grid; do not omit it.
- **One period returns valid data, the other 0 / NULL**: render the tile with
  the valid value as `kpi-value`, pill class `flat`, pill text `⚠ N/A`, and
  `prior` text = `Prior {period_noun}: no data`.
- **Never** substitute a different metric (e.g., switching from Revenue to
  Orders because Revenue came back $0). The metric being analyzed MUST be the
  metric rendered.


### HTML Template

```html
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<title>Top Movers &mdash; {ORG_NAME} &mdash; {METRIC_NAME} by {DIMENSION_NAME}</title>
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Playfair+Display:wght@700;900&family=Inter:wght@400;500;600;700&display=swap" rel="stylesheet">
<style>
  * { box-sizing: border-box; margin: 0; padding: 0; }
  :root {
    --bg: #f5f4f1;
    --surface: #ffffff;
    --ink: #1a1a1a;
    --ink-muted: #6b6b6b;
    --border: #e5e2dc;
    --header-bg: #0e0e10;
    --header-warm: #3a1010;
    --accent-red: #c8312f;
    --accent-red-bright: #ff6b68;
    --accent-red-soft: #fdecea;
    --accent-green: #1f7a4d;
    --accent-yellow: #d4a017;
  }
  body { font-family: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
         background: var(--bg); color: var(--ink); line-height: 1.5;
         -webkit-font-smoothing: antialiased; }

  /* === Header === */
  header { background: linear-gradient(120deg, var(--header-bg) 0%, #1a0d0d 55%, var(--header-warm) 100%);
           color: #fff; padding: 56px 56px 44px; position: relative; overflow: hidden; }
  header::after { content: ""; position: absolute; right: -140px; top: -140px;
                  width: 460px; height: 460px;
                  background: radial-gradient(circle, rgba(200,49,47,.35) 0%, transparent 70%);
                  pointer-events: none; }
  .header-inner { max-width: 1080px; margin: 0 auto; position: relative; z-index: 1; }
  .eyebrow { display: inline-flex; align-items: center; gap: 8px;
             padding: 6px 14px; border: 1px solid rgba(255,107,104,.55);
             border-radius: 999px; color: var(--accent-red-bright);
             font-size: 11px; font-weight: 600; letter-spacing: 1.2px;
             text-transform: uppercase; margin-bottom: 24px;
             background: rgba(200,49,47,.10); }
  .eyebrow::before { content: ""; width: 6px; height: 6px;
                     background: var(--accent-red-bright); border-radius: 50%; }
  header h1 { font-family: "Playfair Display", Georgia, serif;
              font-size: 56px; font-weight: 700; letter-spacing: -1.5px;
              line-height: 1.05; margin-bottom: 14px; color: #fff; }
  header .lede { font-size: 16px; max-width: 560px;
                 color: rgba(255,255,255,.80); margin-bottom: 24px;
                 line-height: 1.55; }
  header .meta { display: flex; flex-wrap: wrap; gap: 22px;
                 font-size: 13px; color: rgba(255,255,255,.60); }
  header .meta span { display: inline-flex; align-items: center; gap: 6px; }
  header .meta .icon { opacity: .8; }

  /* === Tabs === */
  nav { background: var(--surface); border-bottom: 1px solid var(--border);
        padding: 0 56px; display: flex; gap: 28px;
        position: sticky; top: 0; z-index: 50; }
  nav a { display: block; padding: 16px 0; font-size: 14px;
          color: var(--ink); text-decoration: none;
          border-bottom: 2px solid transparent;
          transition: border-color .15s ease; }
  nav a:hover { border-bottom-color: var(--accent-red); }

  /* === Container === */
  .container { max-width: 1080px; margin: 0 auto; padding: 36px 56px 60px; }

  /* === Section label === */
  .section-label { font-size: 11px; font-weight: 700;
                   text-transform: uppercase; letter-spacing: 1.4px;
                   color: var(--ink-muted); margin-bottom: 14px;
                   padding-bottom: 10px; border-bottom: 1px solid var(--border); }

  /* === KPI grid === */
  .kpi-row { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
             gap: 14px; margin-bottom: 36px; }
  .kpi-tile { background: var(--surface); border-radius: 8px;
              padding: 22px 22px 20px;
              border-top: 3px solid #b9b6ae;
              box-shadow: 0 1px 3px rgba(0,0,0,.05); }
  .kpi-tile.down { border-top-color: var(--accent-red); }
  .kpi-tile.up   { border-top-color: var(--accent-green); }
  .kpi-tile.flat { border-top-color: #b9b6ae; }
  .kpi-head { display: flex; justify-content: space-between;
              align-items: center; margin-bottom: 10px; }
  .kpi-label { font-size: 11px; font-weight: 700;
               text-transform: uppercase;
               color: var(--ink-muted); letter-spacing: 1px; }
  .kpi-value { font-family: "Playfair Display", Georgia, serif;
               font-weight: 700; font-size: 34px;
               line-height: 1; color: var(--ink);
               margin-bottom: 12px; }
  .pill { display: inline-flex; align-items: center; gap: 4px;
          padding: 3px 9px; border-radius: 4px;
          font-size: 12px; font-weight: 600; line-height: 1.4; }
  .pill.down { background: var(--accent-red-soft); color: var(--accent-red); }
  .pill.up   { background: #ebf5ef; color: var(--accent-green); }
  .pill.flat { background: #f1efea; color: var(--ink-muted); }
  .prior { display: block; margin-top: 10px;
           font-size: 12px; color: var(--ink-muted); }

  /* === Dual risers / fallers panels === */
  .two-col { display: grid; grid-template-columns: 1fr 1fr;
             gap: 20px; margin-bottom: 22px; }
  @media (max-width: 760px) { .two-col { grid-template-columns: 1fr; } }

  /* === Sections (collapsible tables) === */
  .section { background: var(--surface); border-radius: 8px;
             box-shadow: 0 1px 3px rgba(0,0,0,.04);
             margin-bottom: 22px; overflow: hidden; }
  /* Top-border accent on risers/fallers tiles */
  .section.risers  { border-top: 3px solid var(--accent-green); }
  .section.fallers { border-top: 3px solid var(--accent-red); }
  .section-header { padding: 18px 28px; border-bottom: 1px solid var(--border);
                    display: flex; justify-content: space-between;
                    align-items: center; cursor: pointer; }
  .section-header h2 { font-family: "Playfair Display", Georgia, serif;
                       font-size: 18px; font-weight: 700; }
  .section.risers  .section-header h2 { color: var(--accent-green); }
  .section.fallers .section-header h2 { color: var(--accent-red); }

  table { width: 100%; border-collapse: collapse; font-size: 13px; }
  thead th { background: #faf8f4; padding: 12px 22px;
             text-align: left; font-weight: 600;
             text-transform: uppercase; letter-spacing: .6px;
             font-size: 11px; color: var(--ink-muted);
             border-bottom: 1px solid var(--border); }
  tbody td { padding: 12px 22px; border-bottom: 1px solid #f4f1eb; }
  tbody tr:last-child td { border-bottom: none; }

  .delta-up   { color: var(--accent-green); font-weight: 600; }
  .delta-down { color: var(--accent-red);   font-weight: 600; }

  .badge { display: inline-block; padding: 3px 9px; border-radius: 4px;
           font-size: 11px; font-weight: 600; }
  .badge.green  { background: #ebf5ef; color: var(--accent-green); }
  .badge.red    { background: var(--accent-red-soft); color: var(--accent-red); }
  .badge.yellow { background: #fef6e3; color: #b67a08; }
  .badge.blue   { background: #eef2f8; color: #2c4a7a; }
  .badge.grey   { background: #f1efea; color: var(--ink-muted); }

  .back-top { position: fixed; bottom: 24px; right: 24px;
              background: var(--accent-red); color: #fff;
              width: 44px; height: 44px; border-radius: 50%;
              border: none; font-size: 20px; cursor: pointer;
              box-shadow: 0 4px 12px rgba(200,49,47,0.30); }
  footer { text-align: center; padding: 32px 24px;
           font-size: 12px; color: var(--ink-muted); }

  /* === Print === */
  @media print {
    nav { display: none; position: static; }
    header { padding: 36px 32px 28px; }
    header h1 { font-size: 42px; }
    .section-header { cursor: default; }
    .kpi-row { page-break-inside: avoid; }
    .kpi-tile, .section {
      box-shadow: none; border: 1px solid var(--border);
    }
    .back-top { display: none; }
  }
</style>
</head>
<body>

<header>
  <div class="header-inner">
    <div class="eyebrow">Top Movers Report</div>
    <h1>{ORG_NAME} Top Movers</h1>
    <p class="lede">Biggest gainers and decliners for {METRIC_NAME} by {DIMENSION_NAME}, {PERIOD_A_LABEL} vs {PERIOD_B_LABEL}.</p>
    <div class="meta">
      <span><span class="icon">&#128197;</span> {PERIOD_A_LABEL}</span>
      <span><span class="icon">&#128202;</span> {DATA_VIEW}</span>
      <span><span class="icon">&#128340;</span> Prepared {GENERATED_DATE}</span>
    </div>
  </div>
</header>

<nav>
  <a href="#summary">Summary</a>
  <a href="#gainers">Gainers</a>
  <a href="#decliners">Decliners</a>
  <a href="#newdisappeared">New &amp; Gone</a>
  <a href="#fulltable">Full Table</a>
</nav>

<div class="container">

  <!-- Summary KPI Tiles -->
  <div class="section-label">Watchlist Summary</div>
  <div id="summary" class="kpi-row">
    <div class="kpi-tile flat">
      <div class="kpi-head"><div class="kpi-label">Total Items Compared</div></div>
      <div class="kpi-value">{TOTAL_ITEMS}</div>
      <span class="prior">Dimension values in scope</span>
    </div>
    <div class="kpi-tile up">
      <div class="kpi-head"><div class="kpi-label">Biggest Gain</div></div>
      <div class="kpi-value">{TOP_GAINER_VALUE}</div>
      <span class="pill up">&#9650; {TOP_GAINER_NAME}</span>
    </div>
    <div class="kpi-tile down">
      <div class="kpi-head"><div class="kpi-label">Biggest Drop</div></div>
      <div class="kpi-value">{TOP_DECLINER_VALUE}</div>
      <span class="pill down">&#9660; {TOP_DECLINER_NAME}</span>
    </div>
    <div class="kpi-tile flat">
      <div class="kpi-head"><div class="kpi-label">New Entries</div></div>
      <div class="kpi-value">{NEW_ENTRIES}</div>
      <span class="prior">Appeared this period</span>
    </div>
    <div class="kpi-tile flat">
      <div class="kpi-head"><div class="kpi-label">Disappeared</div></div>
      <div class="kpi-value">{DISAPPEARED}</div>
      <span class="prior">Dropped out this period</span>
    </div>
  </div>

  <!-- Gainers + Decliners side by side -->
  <div class="two-col">

    <div id="gainers" class="section risers">
      <div class="section-header" onclick="toggle('gain-body')">
        <h2>&#9650; Top 10 Gainers</h2>
        <span id="gain-body-icon">&#9662;</span>
      </div>
      <div id="gain-body">
        <table>
          <thead><tr>
            <th>Item</th>
            <th>{PERIOD_A_LABEL}</th>
            <th>{PERIOD_B_LABEL}</th>
            <th>Delta</th>
            <th>% Change</th>
          </tr></thead>
          <tbody>
            <!-- Top 10 gainers, sorted by delta desc -->
            <!--
            <tr>
              <td>{ITEM_NAME}</td>
              <td>{VALUE_A}</td>
              <td>{VALUE_B}</td>
              <td class="delta-up">+{DELTA}</td>
              <td><span class="badge green">+{PCT}%</span></td>
            </tr>
            -->
          </tbody>
        </table>
      </div>
    </div>

    <div id="decliners" class="section fallers">
      <div class="section-header" onclick="toggle('dec-body')">
        <h2>&#9660; Top 10 Decliners</h2>
        <span id="dec-body-icon">&#9662;</span>
      </div>
      <div id="dec-body">
        <table>
          <thead><tr>
            <th>Item</th>
            <th>{PERIOD_A_LABEL}</th>
            <th>{PERIOD_B_LABEL}</th>
            <th>Delta</th>
            <th>% Change</th>
          </tr></thead>
          <tbody>
            <!-- Top 10 decliners, sorted by delta asc -->
            <!--
            <tr>
              <td>{ITEM_NAME}</td>
              <td>{VALUE_A}</td>
              <td>{VALUE_B}</td>
              <td class="delta-down">&minus;{DELTA}</td>
              <td><span class="badge red">&minus;{PCT}%</span></td>
            </tr>
            -->
          </tbody>
        </table>
      </div>
    </div>

  </div>

  <!-- New Entries & Disappeared -->
  <div id="newdisappeared" class="section">
    <div class="section-header" onclick="toggle('nd-body')">
      <h2>New Entries &amp; Disappeared Items</h2>
      <span id="nd-body-icon">&#9662;</span>
    </div>
    <div id="nd-body">
      <table>
        <thead><tr>
          <th>Item</th>
          <th>Status</th>
          <th>{PERIOD_A_LABEL}</th>
          <th>{PERIOD_B_LABEL}</th>
          <th>Notes</th>
        </tr></thead>
        <tbody>
          <!-- New entries: badge blue "New Entry" -->
          <!-- Disappeared: badge grey "Disappeared" -->
        </tbody>
      </table>
    </div>
  </div>

  <!-- Full Table -->
  <div id="fulltable" class="section">
    <div class="section-header" onclick="toggle('full-body')">
      <h2>Full Comparison Table</h2>
      <span id="full-body-icon">&#9662;</span>
    </div>
    <div id="full-body">
      <table>
        <thead><tr>
          <th>Item</th>
          <th>{PERIOD_A_LABEL}</th>
          <th>{PERIOD_B_LABEL}</th>
          <th>Delta</th>
          <th>% Change</th>
          <th>Status</th>
        </tr></thead>
        <tbody>
          <!-- All items sorted by absolute delta desc -->
        </tbody>
      </table>
    </div>
  </div>

</div>

<button class="back-top" onclick="window.scrollTo({top:0,behavior:'smooth'})">&uarr;</button>
<footer>Top Movers &mdash; {ORG_NAME} &mdash; Generated {GENERATED_DATE}</footer>

<script>
function toggle(id) {
  var el = document.getElementById(id);
  var ic = document.getElementById(id + '-icon');
  if (el.style.display === 'none') { el.style.display=''; ic.textContent='\u25be'; }
  else { el.style.display='none'; ic.textContent='\u25b8'; }
}
</script>
</body></html>
```

---

## Workflow Summary

1. Confirm metric, dimension, and both time periods.
2. Run `runReport` for Period A with dimension breakdown (limit 50).
3. Run `runReport` for Period B with same parameters.
4. Join on dimension value; compute delta, pctChange, and status.
5. Sort into: Top 10 Gainers, Top 10 Decliners, New Entries, Disappeared.
6. Generate HTML report inline, write to `/tmp/cja_top_movers_report_<YYYY-MM-DD_HHMMSS>.html`.
7. Open with `open /tmp/cja_top_movers_report_<YYYY-MM-DD_HHMMSS>.html`.
8. Deliver a 3-line inline summary: "Top gainer: X (+Y%), Top decliner: Z (−W%).
   N new items entered the top 50; M items disappeared."

---

## Important Guardrails

- **Read-only monitoring.** Never modify segments, metrics, or project definitions.
- **Confirm metric and segment scope** before running. Vague requests ("watch everything") need narrowing — ask which dimensions and metrics matter most.
- **Use consistent comparison windows.** "Top movers" must compare equal-length periods; mismatched windows produce false signals.
- **Distinguish noise from signal.** Very low-traffic dimension values (e.g., a segment with 5 visits) can show 500% swings — apply a minimum threshold (e.g., at least 100 sessions) before flagging as a mover.
- **Cap the watchlist size.** Surface the top 10–20 movers by default; overwhelming users with 100 dimension items defeats the purpose.
- **Attribute changes to context.** When possible, note known business events (campaigns, releases, outages) that could explain movements.

## Example Interaction

> "Which marketing channels moved the most last week vs the week before?"

1. Metric: Sessions (top usage default)
2. Dimension: Marketing Channel
3. Period A: last week, Period B: the week before
4. Run both reports, join results
5. Gainers: Paid Social +32%, Organic Search +8%
6. Decliners: Email −18%, Direct −5%
7. New: Affiliate (not in top 50 prior week)
8. Generate and open report
9. Inline summary: "Paid Social drove the biggest gain (+32%). Email was
   the top decliner (−18%). Affiliate channel appeared for the first time
   in the top rankings."