# Content Pillars

> Define reusable social media content pillars for a product, founder, brand, or campaign. Use when a content calendar needs durable themes, repeatable post types, and clearer editorial direction.

- Skill: `agentreacher/content-pillars` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add agentreacher/content-pillars`
- Raw SKILL.md: https://api.skillmd.com/api/skills/agentreacher/content-pillars/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: agentreacher (https://skillmd.com/u/agentreacher)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/agentreacher/content-pillars

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# Content Pillars

Create the repeatable themes that make a social calendar coherent over time. Pillars should guide what to post, what not to post, and how each idea earns attention.

## Inputs

- product, brand, or founder
- audience
- goal
- category or market
- proof points
- preferred channels
- topics to avoid

## Workflow

1. Extract the audience tensions:
   pains, ambitions, objections, status anxieties, and buying triggers.

2. Define 4-7 pillars:
   each pillar needs a name, purpose, audience question, post formats, proof source, and example angles.

3. Balance the mix:
   include education, belief, proof, product, objection, and community where relevant.

4. Add boundaries:
   say what does not belong in each pillar so the calendar does not drift.

5. Recommend a pillar ratio:
   percentage or weekly count by pillar for the next campaign period.

## Taste Rules

- Pillars are not vague categories like "thought leadership".
- Each pillar should generate at least 10 real post ideas.
- Product pillars need proof or workflow detail, not feature lists.
- Founder pillars need specific experience, not generic lessons.
- Leave room for timely posts without making the calendar reactive.

## Output Format

```md
## Pillar System
| Pillar | Purpose | Audience Question | Formats | Proof Source | Ratio |
| --- | --- | --- | --- | --- | --- |

## Example Angles
### [Pillar]
- [post angle]

## Boundaries
- [what to avoid]
```

## AgentReacher Notes

Use this before building an AgentReacher calendar so scheduled posts are organized by durable campaign themes instead of isolated ideas.

Example usage in AgentReacher: "Create content pillars for AgentReacher targeting AI founders and solo SaaS builders."