# Ads Budget

> Plan and review paid-media budgets, bidding, pacing, marginal return, forecasts, CPA, ROAS, MER, LTV:CAC, constraints, and allocation across supported platforms.

- Skill: `agricidaniel/ads-budget` (Agent Skill)
- Install (CLI): `npx skillmds add agricidaniel/ads-budget`
- Raw SKILL.md: https://api.skillmd.com/api/skills/agricidaniel/ads-budget/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: OpenClaw, Claude Code, Claude.ai, OpenAI Codex
- Category: Finance & Business, Budgeting & Forecasting
- Tags: Bidding, Budget Forecast, Budgeting, Cpa, Ltv Cac, Paid Media, Roas, Spend Pacing
- Author: Agrici Daniel (https://skillmd.com/u/agricidaniel)
- Updated: 2026-07-19
- Page: https://skillmd.com/skills/agricidaniel/ads-budget

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# Budget and Bidding

1. Establish objective, conversion value, gross margin, cash constraints, sales
   capacity, attribution uncertainty, seasonality, and platform minimum evidence.
2. Normalize spend and outcomes to comparable windows and definitions.
3. Calculate break-even boundaries and show formulas, inputs, uncertainty, and
   sensitivity cases.
4. Distinguish committed baseline, controlled experiments, and reserve capacity.
5. Compare hold, reallocate, scale, reduce, or experiment options using marginal
   evidence rather than blended averages alone.
6. Return a decision-complete plan with platform/campaign amount, timing, owner,
   guardrails, success measure, and rollback trigger.

Rules such as 70/20/10, fixed CPA multiples, fixed budget-to-CPA ratios, and fixed
percentage scaling are optional heuristics, never universal authorization.