# Ads Creative

> Audit paid-ad creative assets for quality, platform compliance, fatigue, and performance, producing prioritized refresh or experiment briefs.

- Skill: `agricidaniel/ads-creative` (Agent Skill)
- Install (CLI): `npx skillmds add agricidaniel/ads-creative`
- Raw SKILL.md: https://api.skillmd.com/api/skills/agricidaniel/ads-creative/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: OpenClaw, Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth, Ads & Campaigns
- Tags: Ad Copy, Ad Creative, Creative Audit, Creative Fatigue, Format Compliance, Paid Ads, Platform Native
- Author: Agrici Daniel (https://skillmd.com/u/agricidaniel)
- Updated: 2026-07-19
- Page: https://skillmd.com/skills/agricidaniel/ads-creative

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# Creative Audit

1. Inventory assets by concept, hook, offer, format, placement, audience, date, and
   performance window; cosmetic resizes are not distinct concepts.
2. Load only active-platform specifications and current policy sources.
3. Evaluate attention, clarity, brand/offer evidence, platform-native execution,
   accessibility, destination match, format/safe-zone compliance, and disclosure.
4. Diagnose fatigue only from time-series delivery and response evidence, not age
   alone.
5. Keep creative quality, format compliance, and measured performance separate.
6. Return prioritized refresh or experiment briefs with hypothesis, audience,
   format, owner, success measure, and evidence.

Do not claim a universal refresh cadence, creative count, sound behavior, or
performance threshold. Preserve human review for emotional and cultural judgment.