# Content Strategy

> Content planning and topic selection — topic clusters, keyword research, content calendars, and prioritization frameworks.

- Skill: `ahmet-talha-kavakli/content-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ahmet-talha-kavakli/content-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ahmet-talha-kavakli/content-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: ahmet-talha-kavakli (https://skillmd.com/u/ahmet-talha-kavakli)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ahmet-talha-kavakli/content-strategy

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# Content Strategy

Strategic planning layer for content that drives business results through pillars and clusters.

## Before Planning
Read the project context to understand:
1.  **Business Context:** What are the conversion goals?
2.  **Customer Research:** Who are we writing for?
3.  **Competitive Landscape:** What are competitors ranking for?

## Output Format

### 1. Content Pillars
Identify 3-5 broad themes the brand should own (e.g., "AI Ethics", "Mental Health Tech").

### 2. Priority Topics
List specific keywords and topics with high business value and achievable difficulty.

### 3. Topic Cluster Map
Map "Pillar" pages and "Cluster" content to build semantic authority.

## Proactive Triggers
- **No topic clusters documented:** Fragile SEO strategy.
- **Content calendar < 4 weeks out:** Execution is reactive.
- **High-volume keywords only:** Missing low-funnel intent.