# Marketing Strategy Pmm

> Product marketing patterns for positioning, GTM strategy, and competitive intelligence.

- Skill: `ahmet-talha-kavakli/marketing-strategy-pmm` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ahmet-talha-kavakli/marketing-strategy-pmm`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ahmet-talha-kavakli/marketing-strategy-pmm/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: ahmet-talha-kavakli (https://skillmd.com/u/ahmet-talha-kavakli)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ahmet-talha-kavakli/marketing-strategy-pmm

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# Marketing Strategy & PMM

Product marketing patterns for positioning, GTM strategy, and competitive intelligence.

## ICP Definition Workflow

### Firmographics Template
- Industry
- Company size
- Revenue
- Tech stack
- Geographic location

### Buyer Personas
Identify the decision-makers and influencers within the ICP.

## Positioning Development

### Positioning Statement Template
FOR [target customer]  
WHO [statement of need]  
THE [product] IS A [category]  
THAT [key benefit]  
UNLIKE [competitive alternative]  
OUR PRODUCT [primary differentiation]

### Value Proposition Formula
`[Product] helps [Target Customer] [Achieve Goal] by [Unique Approach]`

## Competitive Intelligence

### Battlecard Template
- Competitor overview
- Key features vs ours
- Why we win / why we lose
- Handling objections

## Product Launch Planning
- **Tier 1 Launch:** Major new feature or product.
- **Tier 2 Launch:** Incremental improvement.
- **Tier 3 Launch:** Maintenance/optimization.

## Proactive Triggers
- **No documented positioning:** Marketing becomes guesswork.
- **Inconsistent messaging:** Confuses buyers.
- **No ICP defined:** Selling to everyone = selling to no one.