# Decision Moment Skill

> Map and optimize decision moments across Awareness, Consideration, Conversion, and Retention, then attach specific assets, visuals, and automations to each stage. Use when designing funnels, campaigns, or retention systems.

- Skill: `aiskillstore/decision-moment-skill` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add aiskillstore/decision-moment-skill`
- Raw SKILL.md: https://api.skillmd.com/api/skills/aiskillstore/decision-moment-skill/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: aiskillstore (https://skillmd.com/u/aiskillstore)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/aiskillstore/decision-moment-skill

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# Decision Moment Skill

## Purpose
Turn raw offers and services into structured decision-moment maps that tell us exactly:
- **Where** a prospect is in their journey
- **What** they need to see/feel/understand next
- **Which** asset (page, email, video, social post) should be delivered

## Outputs
For each client/campaign:
1. **Journey Map**
   - Awareness → Problem Aware → Solution Aware → Provider Aware → Purchase → Retention
2. **Decision Moments**
   - Each moment contains:
     - Problem statement
     - Blocking objection(s)
     - Required proof
     - Recommended asset type
     - Link to asset in `social_assets` or page route
3. **Execution Map**
   - Which channel carries which moment (email, ad, social, landing page)

## Data Structures (DB)
- `decision_moment_maps` table to hold the overall map
- `decision_assets` table to join moments to specific assets

## When to Use
- After Social Playbook creation
- When designing onboarding journeys
- When improving conversion on an existing flow

## Constraints
- Always align with the No-Bluff protocol and verified value propositions.

## Decision Moment Framework

### Stage 1: Awareness
- "I have a problem but don't know what to call it"
- Asset types: Educational content, social posts, blog articles
- Goal: Get attention, define the problem

### Stage 2: Consideration
- "I know the problem, exploring solutions"
- Asset types: Comparison guides, case studies, how-to videos
- Goal: Position as the best solution

### Stage 3: Conversion
- "Ready to buy, need final push"
- Asset types: Demos, trials, testimonials, pricing pages
- Goal: Remove final objections, close deal

### Stage 4: Retention
- "Customer, keep them happy and growing"
- Asset types: Onboarding, tutorials, upsells, check-ins
- Goal: Maximize lifetime value