# No Bluff SEO Skill

> Enforce the No-Bluff SEO/GEO protocol using DataForSEO and SEMRush. Use when generating or modifying any SEO-related copy, claims, or structured data for Synthex or client sites.

- Skill: `aiskillstore/no-bluff-seo-skill` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add aiskillstore/no-bluff-seo-skill`
- Raw SKILL.md: https://api.skillmd.com/api/skills/aiskillstore/no-bluff-seo-skill/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: aiskillstore (https://skillmd.com/u/aiskillstore)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/aiskillstore/no-bluff-seo-skill

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# No-Bluff SEO Skill

## Purpose
Ensure every SEO/GEO claim Synthex makes is:
- Verifiable via search/SEO APIs
- Tagged with a confidence score
- Clearly separated between fact, forecast, and opinion

## Data Sources
- DataForSEO API
- SEMRush API
- Internal `seo_providers` and related tables

## Actions
1. Fetch and cross-check keyword metrics.
2. Validate positioning statements against real data.
3. Attach `source`, `metric_type`, and `confidence_score` to generated SEO insights.
4. Update or generate structured data (JSON-LD) where needed.

## When to Use
- Creating landing page copy
- Building comparison pages
- Generating audit reports
- Enriching client reports in the managed services engine

## No-Bluff Protocol Rules

### Rule 1: Source Everything
Every claim must have a source:
- SEMRush data
- DataForSEO data
- Google Search Console
- Ahrefs data
- Direct citation

### Rule 2: Confidence Scoring
All metrics must have confidence:
- `high` (90%+): Direct measurement
- `medium` (70-89%): Derived/calculated
- `low` (50-69%): Estimated/projected
- `uncertain` (<50%): Flagged for review

### Rule 3: No Vanity Metrics
Reject:
- "We're #1 in the industry"
- "Top-rated by customers"
- "Best-in-class solution"

Accept only:
- Specific, measurable claims
- Dated statistics
- Verifiable rankings

### Rule 4: Audit Trail
Every SEO action must be logged:
- What was checked
- What data was found
- What changes were made
- When and by whom

## Structured Data Requirements
- JSON-LD for all product pages
- LocalBusiness schema for service businesses
- Article schema for blog posts
- FAQ schema for common questions
- Review schema (only with real reviews)