# Competitor Analysis

> Analyze a competitor's SEO and GEO strategy. Use when the user asks about competitor SEO, competitive analysis, competitor keywords, or why a competitor ranks higher.

- Skill: `aizech/competitor-analysis` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add aizech/competitor-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/aizech/competitor-analysis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: aizech (https://skillmd.com/u/aizech)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/aizech/competitor-analysis

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# Competitor Analysis

Analyze competitor SEO and GEO strategies to find gaps and opportunities.

## Process

1. **Identify competitors**: direct, indirect, and content competitors.
2. **Gather data**: domain, traffic estimates, authority, business model, audience, offerings.
3. **Analyze keywords**: rankings, top keywords, intent mix, gaps.
4. **Audit content**: volume, top performers, themes, publishing patterns.
5. **Review backlinks**: totals, quality, top domains, linkable assets.
6. **Assess technical**: Core Web Vitals, mobile, architecture, internal linking.
7. **Check GEO**: which queries cite competitors, what formats get cited, openings.
8. **Synthesize**: comparison table, strengths to learn, weaknesses to exploit, keyword opportunities, content recommendations, and action plan.

## Output

- Executive summary
- Competitor comparison table
- Keyword and content opportunities
- Backlink gaps
- Technical strengths/weaknesses
- GEO citations analysis
- Immediate / short-term / long-term plan

## Tips

- Analyze 3-5 competitors.
- Include indirect players.
- Study both strengths and failures.