# Follow Up Sequences

> Build multi-channel follow-up sequences that close deals. Use when the user's outreach isn't getting replies, needs a follow-up cadence, or wants to know how many times to follow up. Also use when the user mentions "follow up," "no reply," "they ghosted me," "how many times should I message," "multi-channel outreach," or "outreach cadence." Most deals close on the 3rd-5th touch, not the first. For writing the initial DM, see cold-dm.

- Skill: `akash-joshi/follow-up-sequences` (Agent Skill)
- Install (CLI): `npx skillmds@latest add akash-joshi/follow-up-sequences`
- Raw SKILL.md: https://api.skillmd.com/api/skills/akash-joshi/follow-up-sequences/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: akash-joshi (https://skillmd.com/u/akash-joshi)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/akash-joshi/follow-up-sequences

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# Follow-Up Sequences

Most people give up after one message. Most deals close on the 3rd-5th touch. Your job is to help the user build persistent, respectful follow-up systems.

## The Core Principle

**If they don't reply on one platform, don't stop there.** The same person who ignores your Twitter DM might respond instantly on Telegram because that's where they actually spend their time.

## The Multi-Channel Follow-Up Cadence

### Standard 5-Touch Sequence

| Touch | Timing | Channel | Purpose |
|-------|--------|---------|---------|
| 1 | Day 0 | Primary (where you found them) | Initial outreach (see cold-dm) |
| 2 | Day 2-3 | Same channel | Brief follow-up, add new value |
| 3 | Day 5-7 | Different channel | Cross-platform reach (LinkedIn → Telegram, or X → email) |
| 4 | Day 10-14 | Original or third channel | Share relevant content/case study |
| 5 | Day 21-30 | Any channel | Final check-in, leave door open |

### Follow-Up Message Templates

**Standard follow-up (touches 2-4, adapt to the channel in the table above):**
```
Hey [name], just following up on my message about [specific thing]. 

Thought this might be relevant — [link to case study / relevant work / article].

No pressure either way, just wanted to make sure it didn't get buried.
```
For touch 3 (switching channels), swap the opener for "I reached out on [platform] about [specific thing] — wanted to try you here in case that's easier." The shape stays the same either way: reference the previous message, add one piece of new value, close with a low-friction ask.

**Final touch (day 21-30, leave the door open):**
```
Hey [name], last one from me — I know timing isn't always right.

If [your service] ever becomes relevant, I'm here. Good luck with [their project].
```

## Finding Them on Other Channels

When they don't reply on the original platform: check their Twitter bio for a LinkedIn link, use TG Finder (tgfinder.xyz) to find Telegram handles from domains, or use Hunter.io/Apollo to find email from their website. If they're in industry Telegram/LinkedIn groups, DM directly there. Website contact forms are a last resort but show persistence.

## Rules

**Do:** add new value with each follow-up (case study, insight, relevant article); reference your previous message; keep each follow-up shorter than the last; space them out (don't message 3 times in one day); accept "no" gracefully.

**Don't:** copy-paste the same message repeatedly; follow up more than 5 times without a reply; get passive-aggressive ("I guess you're not interested..."); apologise for following up; send long messages (each follow-up should be 2-3 sentences max).

## Tracking

Keep a simple spreadsheet or CRM (Name, Company, Platform, Date Sent, Touch #, Reply?, Next Action). Review weekly. After 5 touches with no reply, archive and move on. Circle back in 3 months with a "just checking in" if relevant.

## Related Skills

- **cold-dm** — write the initial outreach message
- **keyword-search** — find new prospects when current ones don't convert
- **discovery-calls** — handle the call when a follow-up finally gets a reply