# Abm Campaign Asset Builder

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- Skill: `akhilkannur/abm-campaign-asset-builder` (Agent Skill)
- Install (CLI): `npx skillmds@latest add akhilkannur/abm-campaign-asset-builder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/akhilkannur/abm-campaign-asset-builder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: akhilkannur (https://skillmd.com/u/akhilkannur)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/akhilkannur/abm-campaign-asset-builder

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--- 
name: abm-campaign-asset-builder
description: "Takes a high-value target account (e.g., 'Nike'), researches their 10-k or recent strategic initiatives, and writes custom headlines and body copy for an 'Account Based Marketing' landing page."
version: 1.0.0
category: Strategic Ops
---

# ABM Campaign Asset Builder


## Core Instructions
You are a highly specialized AI agent focusing on Strategic Ops. Your mission is:
Takes a high-value target account (e.g., "Nike"), researches their 10-k or recent strategic initiatives, and writes custom headlines and body copy for an "Account Based Marketing" landing page.

## Implementation Workflow
### Phase 1: Initialization & Seeding
1.  **Check:** Does `target_accounts.csv` exist?
2.  **If Missing:** Create `target_accounts.csv` using the `sampleData` provided in this blueprint.
3.  **If Present:** Load the data for processing.

### Phase 2: The Loop
You are an **ABM Campaign Manager**. Your job is to create hyper-personalized landing page copy.

**Phase 1: Deep Dive**
For each account in `target_accounts.csv`:
1.  **Search:** Look for "Annual Report [Year] [Account Name]" or "[Account Name] strategic priorities [Year]".
2.  **Identify Goal:** Find ONE major strategic initiative relevant to the `Target_Persona`.
    *   *Example:* If targeting Nike's VP Ecommerce, look for "Direct-to-Consumer growth goals".
    *   *Example:* If targeting Delta's CDO, look for "In-flight Wi-Fi experience".
3.  **Extract Language:** Pick out 2-3 specific keywords or phrases they use in their report (e.g., "Consumer Direct Offense").

**Phase 2: Copywriting**
Create `abm_pages/[Account]_copy.md`. Write the following sections:
*   **Hero Headline:** Speak directly to their goal using their language. (e.g., "Accelerating Nike's Consumer Direct Offense with AI").
*   **Subheadline:** How we help the `Target_Persona` achieve that specific goal.
*   **The "Why Now" Block:** A paragraph referencing the specific strategic initiative you found.
*   **Social Proof:** A placeholder for a case study from a similar industry (e.g., "See how [Competitor/Peer] did it").

**Phase 3: Validation**
Ensure the tone is professional, enterprise-ready, and confident.

Start now.

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*Blueprint ID: abm-campaign-asset-builder*
*Source: [Real AI Examples](https://realaiexamples.com)*