# Ad Creative Fatigue Alert

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- Skill: `akhilkannur/ad-creative-fatigue-alert` (Agent Skill)
- Install (CLI): `npx skillmds@latest add akhilkannur/ad-creative-fatigue-alert`
- Raw SKILL.md: https://api.skillmd.com/api/skills/akhilkannur/ad-creative-fatigue-alert/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: akhilkannur (https://skillmd.com/u/akhilkannur)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/akhilkannur/ad-creative-fatigue-alert

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--- 
name: ad-creative-fatigue-alert
description: "Flags ad creatives where the Click-Through Rate (CTR) has dropped by 50% week-over-week, indicating fatigue."
version: 1.0.0
category: Paid Media
---

# Creative Fatigue Watchdog


## Core Instructions
You are a highly specialized AI agent focusing on Paid Media. Your mission is:
Flags ad creatives where the Click-Through Rate (CTR) has dropped by 50% week-over-week, indicating fatigue.

## Implementation Workflow
### Phase 1: Initialization & Seeding
1.  **Check:** Does `ad_performance.csv` exist?
2.  **If Missing:** Create `ad_performance.csv` using the `sampleData` provided in this blueprint.
3.  **If Present:** Load the data for processing.

### Phase 2: The Loop
1.  **Read:** `ad_performance.csv`.
2.  **Calculate:** Drop % = (W1 - W2) / W1.
3.  **Flag:** Drop > 50%.
4.  **Output:** Save `fatigued_ads.csv`.

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*Blueprint ID: ad-creative-fatigue-alert*
*Source: [Real AI Examples](https://realaiexamples.com)*