# Content Draft

> Draft marketing and communications content in your organization's brand voice — blog posts, newsletter articles, thought leadership, web copy, one-pagers. Use for "write a blog post", "draft an article", "write copy for", "create content about".

- Skill: `alectivism/content-draft` (Agent Skill)
- Install (CLI): `npx skillmds@latest add alectivism/content-draft`
- Raw SKILL.md: https://api.skillmd.com/api/skills/alectivism/content-draft/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: alectivism (https://skillmd.com/u/alectivism)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/alectivism/content-draft

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> **Template skill.** Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.

# Content Creation — [YOUR ORGANIZATION] Standards

## Brand Voice
[YOUR BRAND ARCHETYPE — e.g., Hero, Expert, Guide]: [3-5 adjectives that describe the voice — e.g., energetic, sharp, smart, clear, confident, generous]

### Writing Principles
- **Lead with insight, not introduction** — skip "[In today's rapidly evolving landscape...]"
- **Data-first claims** — back assertions with [YOUR ORGANIZATION]'s research where possible
- **Active voice** throughout
- **Specific over vague** — "[actual numbers]" not "[vague superlatives]"
- **Short paragraphs** — 2-3 sentences max for digital content
- **Subheads every 2-3 paragraphs** for scannability

### Tone by Content Type

| Type | Tone | Length |
|------|------|--------|
| Blog post | [e.g., Authoritative, energetic] | [e.g., 800-1200 words] |
| Newsletter article | [e.g., Concise, action-oriented] | [e.g., 300-500 words] |
| Thought leadership | [e.g., Analytical, provocative] | [e.g., 1000-2000 words] |
| One-pager | [e.g., Dense, data-driven] | 1 page |
| Web copy | [e.g., Clear, benefit-focused] | Varies |
| Social teaser | [e.g., Sharp, curiosity-driving] | 1-3 sentences |
| Press release | [e.g., Wire-ready, journalistic] | 400-550 words (body) |

## Key Research & Programs to Reference

When relevant, weave in [YOUR ORGANIZATION]'s research and programs as evidence:
- **[Program/Research 1]:** [key stat or finding — e.g., "+X% improvement in Y"]
- **[Program/Research 2]:** [key stat or finding]
- **[Program/Research 3]:** [key stat or finding]
- **[Add more as applicable]**

## Formatting Rules
- Use [YOUR ORGANIZATION FULL NAME] ([ACRONYM]) on first reference
- Never "[common mistake — e.g., 'the' + acronym]" — just "[ACRONYM]"
- Spell out acronyms on first use: [Example Program Full Name] ([ACRONYM])
- For Word docs: [font name + size]
- For presentations: [headline font], [body font]

## Self-Audit Checklist
After drafting, verify:
- [ ] Leads with insight, not throat-clearing
- [ ] Data points sourced from [YOUR ORGANIZATION]'s research where applicable
- [ ] Active voice throughout
- [ ] [YOUR ORGANIZATION] naming conventions followed
- [ ] Appropriate length for content type
- [ ] Clear CTA or next step

## Process
1. Clarify content type, audience, key message, and distribution channel
2. Research topic using web search if needed
3. Create outline for approval
4. Draft full content
5. Self-audit against checklist above