# Content Strategy

> Strategic content planning — editorial calendars, content pillars, distribution, audience targeting. Use for "content strategy", "editorial calendar", "content plan", or "what should we publish". For drafting individual pieces, use the content-draft skill.

- Skill: `alectivism/content-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add alectivism/content-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/alectivism/content-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: alectivism (https://skillmd.com/u/alectivism)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/alectivism/content-strategy

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> **Template skill.** Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you.

# Content Strategy — [YOUR ORGANIZATION] Standards

## When to Use
Use this skill for strategic content planning — what to create, for whom, when, and where. For drafting individual pieces, use the `content-draft` skill.

## [YOUR ORGANIZATION] Content Pillars

All content ties back to the organization's core value: **[YOUR CORE VALUE PROPOSITION — e.g., "evidence-based practice that drives measurable business outcomes"].** Content should map to one or more of these pillars:

| Pillar | Focus Area | Key Proof Points |
|--------|-----------|-----------------|
| [Pillar 1] | [topic area] | [key stats or research] |
| [Pillar 2] | [topic area] | [key stats or research] |
| [Pillar 3] | [topic area] | [key stats or research] |
| [Pillar 4 — add or remove as needed] | [topic area] | [key stats or research] |

## Strategy Development Process

### 1. Define the Initiative
Clarify the program, project, or campaign this strategy supports:
- **Parent program:** Which team, department, or initiative does this support?
- **Objective:** Awareness, engagement, lead generation, member retention, recruitment?
- **Audience segments:** [List your key audience types — e.g., executives, practitioners, prospects, members, sponsors, media]
- **Timeline:** Campaign window, key dates, dependencies

### 2. Audit Existing Content
Before creating new content, identify what already exists:
- Check [YOUR DOCUMENT STORAGE — e.g., SharePoint, Google Drive, Notion] for existing materials
- Review recent communications and published content
- Check [YOUR PROJECT MANAGEMENT TOOL] for related deliverables
- Identify gaps in the current content library

### 3. Build the Content Plan

#### Audience-Content Matrix
Map each audience segment to content types and channels:

| Audience | Content Types | Channels | Cadence |
|----------|--------------|----------|---------|
| [Audience 1 — e.g., Executives] | [types — e.g., executive briefs, thought leadership] | [channels — e.g., email, LinkedIn] | [e.g., Monthly] |
| [Audience 2 — e.g., Practitioners] | [types — e.g., how-to guides, case studies] | [channels — e.g., blog, newsletter] | [e.g., Bi-weekly] |
| [Audience 3 — e.g., Prospects] | [types — e.g., gated research, event highlights] | [channels — e.g., LinkedIn, email] | [e.g., Weekly during campaigns] |
| [Audience 4 — e.g., Partners] | [types — e.g., impact reports, co-marketing] | [channels — e.g., direct outreach] | [e.g., Per event cycle] |
| [Audience 5 — e.g., Media] | [types — e.g., press releases, expert quotes] | [channels — e.g., PR outreach] | [e.g., As needed] |

#### Editorial Calendar Structure
Organize by quarter aligned to [YOUR ORGANIZATION]'s event and program calendar:

| Quarter | Anchor Events / Milestones | Content Themes |
|---------|---------------------------|----------------|
| Q1 | [events/milestones] | [themes] |
| Q2 | [events/milestones] | [themes] |
| Q3 | [events/milestones] | [themes] |
| Q4 | [events/milestones] | [themes] |

### 4. Content Sequencing
For any major release (report, event, product launch), plan a sequenced rollout:

1. **Teaser** (2-3 weeks before) — social posts, email preview, internal announcement
2. **Launch** (release day) — blog post, press release, email blast, social campaign
3. **Deep dives** (1-2 weeks after) — webinar, podcast, case studies, Q&A
4. **Evergreen** (ongoing) — gated download, resource library, sales enablement

### 5. Distribution Plan
Map content to [YOUR ORGANIZATION]'s owned channels:

| Channel | Best For | Notes |
|---------|---------|-------|
| Email | [use case] | [segmentation, platform] |
| LinkedIn | [use case] | [approach] |
| Blog / Website | [use case] | [SEO, gating strategy] |
| Newsletter | [use case] | [cadence, audience] |
| [Slack/Teams/internal] | [use case] | [internal amplification] |
| Podcast | [use case, if applicable] | [cadence] |
| Webinars | [use case] | [format, cadence] |

### 6. Measurement & KPIs
Define success metrics:

| Metric | Tool | Target |
|--------|------|--------|
| Email open/click rates | [email platform] | [benchmarks] |
| Content downloads | [analytics tool] | [target] |
| Social engagement | [platform analytics] | [benchmark per post type] |
| [Other metric] | [tool] | [target] |

## Deliverable Format

Present the content strategy as:
1. **Executive summary** — 2-3 sentences on what this strategy achieves
2. **Audience segments** — who we're targeting and why
3. **Content pillars** — themes mapped to [YOUR ORGANIZATION]'s research/programs
4. **Editorial calendar** — timeline with content pieces, owners, channels
5. **Distribution plan** — channel-by-channel approach
6. **Success metrics** — KPIs and measurement plan
7. **Resource requirements** — who creates what, any budget needs

## Brand Guardrails
- All content follows your organization's brand voice (use the `brand-voice` template if you have one)
- Use "[YOUR ORGANIZATION FULL NAME]" on first reference, "[ACRONYM]" thereafter
- Data claims must cite [YOUR ORGANIZATION]'s research with specific numbers
- Embargoed research: no content until official release date