# Craft Value Proposition

> Craft a clear, specific value proposition for a product or feature that communicates the benefit to the target user. Use this skill when messaging lacks a sharp value proposition or when a new feature needs one before launch.

- Skill: `alexe-ev/craft-value-proposition` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add alexe-ev/craft-value-proposition`
- Raw SKILL.md: https://api.skillmd.com/api/skills/alexe-ev/craft-value-proposition/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: alexe-ev (https://skillmd.com/u/alexe-ev)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/alexe-ev/craft-value-proposition

---


# Craft Value Proposition

## Purpose
Help teams articulate a clear, specific value proposition — the concrete benefit delivered to a specific user in a specific situation — that can anchor messaging, onboarding, and sales conversations.

## Skill type
Conceptual skill

## Use this skill when
- A product or feature lacks a clear value proposition
- Messaging describes features but not user outcomes
- Sales or CS struggles to explain why users should care
- A value proposition needs to be updated after a product change

## Do not use this skill when
- The goal is positioning (internal strategic choice — use define-strategic-positioning)
- The goal is full messaging and copy development (use develop-positioning-messaging)

## Required inputs
- Product or feature being described
- Target user segment
- Core job or problem the product addresses

## Optional inputs
- User research findings
- Win/loss data
- Customer testimonials or reviews
- Competitive alternatives

## Upstream context
Works best when:
- Target segment is defined
- JTBD is understood
- Positioning exists

## Downstream handoff
Output can feed:
- develop-positioning-messaging (value proposition → full messaging framework)
- enable-sales-cs (value proposition goes into sales brief)
- plan-product-launch (value proposition anchors launch messaging)

## Instructions
1. Identify the target user and their primary job or problem.
2. Identify the outcome the product delivers (not features — outcomes).
3. Identify why this product delivers the outcome better than alternatives.
4. Draft a value proposition statement: "[Product] helps [user] [achieve outcome] by [mechanism], unlike [alternative]."
5. Test specificity: would this statement fit any product in the category? If yes, it's too generic.
6. Validate against user language from research (use their words, not internal jargon).

## Output
Provide:
- Value proposition statement
- Target user
- Core job or problem addressed
- Outcome delivered
- Differentiation from alternatives
- Specificity test result
- Alternative formulations (2–3 variants)
- Language to avoid (internal jargon that users don't use)

## Risks / caveats
- "Saves time and money" is not a value proposition — quantify or specify
- Value propositions must be validated with users — internal confidence is not enough
- Don't confuse features with value: features are what it does; value is what users get