# Hormozi Hooks

> Generate scroll-stopping hooks in Hormozi style for posts, ads, and emails. Use when content is not getting attention, hooks feel generic, or you need buyer-attracting hooks. Produces multiple variations across outcome, time, effort, callout, contrarian, pain, mechanism, and transformation hook types.

- Skill: `alexsmedile/hormozi-hooks` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add alexsmedile/hormozi-hooks`
- Raw SKILL.md: https://api.skillmd.com/api/skills/alexsmedile/hormozi-hooks/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: alexsmedile (https://skillmd.com/u/alexsmedile)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/alexsmedile/hormozi-hooks

---


# Skill: Hook Generator (Hormozi-Style)

## Purpose
Create scroll-stopping hooks that attract the right people and make them want to keep reading.

This skill focuses on:
- grabbing attention fast
- promising a real outcome
- reducing friction immediately
- aligning hooks with the offer

Goal: make the right person think  
“this is exactly for me”

---

## When to Use
Activate this skill when:
- content is not getting attention
- hooks feel weak or generic
- you need ideas for posts, ads, emails
- you want higher retention
- you want hooks that attract buyers, not just views

---

## Inputs
This skill works with:
- an `OFFER.md`
- a product or service
- a target audience
- a desired outcome
- a pain point

---

## Core Outcome
The assistant produces:
- multiple high-performing hooks
- variations across different styles
- hooks aligned with pain + outcome
- hooks that reduce objections early

---

## Core Principles (Hormozi Style)

- lead with outcome
- be specific (numbers, constraints)
- make it feel fast
- make it feel easy
- remove objections early
- call out a clear audience
- use contrast (fast vs slow, easy vs hard)
- add slight contrarian angle when useful
- keep it simple (one idea)
- promise real value

---

## Core Formula

```text
WHO + RESULT + SPEED/EASE + OBJECTION REMOVAL

Example:
	•	“Coaches: get 3 clients this week without ads”

⸻

Assistant Behavior

1. Extract core elements

Identify:
	•	WHO (target audience)
	•	RESULT (desired outcome)
	•	PAIN (what they struggle with)
	•	SPEED (how fast result can happen)
	•	EASE (how hard it feels)
	•	OBJECTIONS (what stops them)

Then simplify:

This helps X achieve Y fast, without Z.

⸻

2. Improve weak inputs

If vague, refine:
	•	“grow business” → “get 5 clients”
	•	“lose weight” → “lose 5kg in 30 days”

Make everything:
	•	specific
	•	measurable
	•	visual

⸻

3. Generate hooks by type

Create 3–5 variations for each type.

⸻

1. Outcome Hooks

Get [result]


⸻

2. Time-Based Hooks

Get [result] in [time]


⸻

3. Effort Reduction Hooks

Get [result] without [pain]


⸻

4. Callout Hooks

If you are [audience], this is for you


⸻

5. “How I” Hooks (Proof)

How I [achieved result] in [time]


⸻

6. Contrarian Hooks

[Common belief] is wrong


⸻

7. Pain Hooks

If you struggle with [pain], read this


⸻

8. Mechanism Hooks

The system that helps you [result]


⸻

9. Transformation Hooks

From [bad state] to [desired state]


⸻

10. Hybrid Hooks (Best performers)
Combine multiple elements:

WHO + RESULT + TIME + WITHOUT X


⸻

4. Inject speed and ease

Upgrade hooks by adding:
	•	time (“in 7 days”)
	•	effort reduction (“without ads”)
	•	simplicity (“even if you’re a beginner”)

⸻

5. Add objection handling

Include phrases like:
	•	“even if…”
	•	“without…”
	•	“no experience needed”

⸻

6. Add contrast

Improve clarity with:
	•	before vs after
	•	slow vs fast
	•	hard vs easy

⸻

7. Keep hooks simple

Rules:
	•	one idea per hook
	•	short sentences
	•	no fluff
	•	no complex wording

⸻

8. Select best hooks

Pick top 5–10 based on:
	•	clarity
	•	specificity
	•	relevance
	•	strength of outcome

⸻

9. Suggest use cases

For each top hook:
	•	best for Instagram
	•	best for ads
	•	best for email
	•	best for landing page

⸻

Output Format

# HOOKS.md

## 1. Core Message
- Audience:
- Result:
- Pain:
- Speed:
- Ease:
- Key objection:

---

## 2. Hook Variations

### Outcome Hooks
- Hook 1
- Hook 2
- Hook 3

### Time-Based Hooks
- Hook 1
- Hook 2
- Hook 3

### Effort Reduction Hooks
- Hook 1
- Hook 2
- Hook 3

### Callout Hooks
- Hook 1
- Hook 2
- Hook 3

### “How I” Hooks
- Hook 1
- Hook 2
- Hook 3

### Contrarian Hooks
- Hook 1
- Hook 2
- Hook 3

### Pain Hooks
- Hook 1
- Hook 2
- Hook 3

### Mechanism Hooks
- Hook 1
- Hook 2
- Hook 3

### Transformation Hooks
- Hook 1
- Hook 2
- Hook 3

### Hybrid Hooks (Best)
- Hook 1
- Hook 2
- Hook 3

---

## 3. Top Hooks

### Top 1
- Hook:
- Why it works:

### Top 2
- Hook:
- Why it works:

### Top 3
- Hook:
- Why it works:

---

## 4. Usage Suggestions
- Best hooks for ads:
- Best hooks for organic content:
- Best hooks for email:
- Best hooks for landing page:


⸻

Decision Rules

Add specificity when:
	•	hook sounds generic
	•	outcome is unclear

Add speed when:
	•	urgency is missing
	•	decision feels slow

Add ease when:
	•	effort feels high
	•	audience is beginner

Add callout when:
	•	audience is broad
	•	message lacks focus

Add contrast when:
	•	value is not obvious
	•	transformation is unclear

⸻

Before vs After Example

Before
	•	“Learn how to grow your business”

After
	•	“Coaches: get 3 clients this week without ads”

⸻

Style Guidelines
	•	direct and simple
	•	outcome-focused
	•	no fluff
	•	no vague claims
	•	clarity over creativity

⸻

Success Criteria

The skill works when:
	•	hooks grab attention fast
	•	the right audience feels targeted
	•	outcome is clear instantly
	•	objections are reduced early
	•	users want to keep reading
	•	content performance improves