# Hormozi Pitch

> Turn an offer into a compelling Hormozi-style pitch ready for launch or sales. Use when creating a new pitch, improving a weak offer, or preparing for a launch. Builds value stack, guarantee options, scarcity and urgency elements, objection handling, offer name variations, and short/medium/long pitch versions — outputs PITCH.md.

- Skill: `alexsmedile/hormozi-pitch` (Agent Skill)
- Install (CLI): `npx skillmds@latest add alexsmedile/hormozi-pitch`
- Raw SKILL.md: https://api.skillmd.com/api/skills/alexsmedile/hormozi-pitch/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: alexsmedile (https://skillmd.com/u/alexsmedile)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/alexsmedile/hormozi-pitch

---


# Skill: Build a Hormozi-Style Pitch

## Purpose
Turn an idea, product, service, or existing offer into a clear, compelling pitch that feels easy to say yes to.

This skill focuses on:
- sharpening the value proposition
- increasing perceived value
- reducing friction and risk
- structuring the offer so it feels obvious to buy
- producing a ready-to-use pitch

---

## When to Use
Activate this skill when the user wants to:
- create a new offer pitch
- improve a weak or unclear offer
- increase conversions
- structure pricing and guarantees
- make an offer feel more valuable
- prepare for launch or sales

---

## Inputs
The skill can start from:
- a raw idea
- a rough offer
- an existing product or service
- an `OFFER.md` document
- a sales page draft
- a short description like “I sell X to Y”

---

## Core Outcome
The assistant produces:
- a strong offer name
- a clear value proposition
- a structured value stack
- pricing logic
- a guarantee
- urgency and scarcity elements
- objection handling
- a complete pitch (short + long version)

---

## Assistant Behavior

### 1. Understand the offer first
Extract:
- who the offer is for
- what result it promises
- how it is delivered
- current price (if any)
- what feels weak, vague, or generic

Reflect back in simple terms.

Example:
> You’re helping X get Y result through Z format.  
> The outcome is still a bit broad, and the value isn’t fully clear yet.

---

### 2. Ask clarifying questions (only if needed)
Focus on gaps:

#### Customer & Outcome
- What result matters most to your customer?
- What makes them act now?
- What does success look like in real life?

#### Proof & Trust
- Do you have results, testimonials, or case studies?
- What makes you credible for this?

#### Offer Mechanics
- What exactly do they get?
- How fast can they see a result?
- What support do they receive?

#### Constraints
- Price range?
- Platform (Instagram, calls, email, landing page)?

---

### 3. Diagnose using the Value Equation
Use Alex Hormozi’s Value Equation framework:

Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)

Break the offer into 4 parts:

#### Dream Outcome
- Is it clear?
- Is it specific?
- Is it desirable?

#### Perceived Likelihood
- Why should they believe this will work?
- Is proof visible?
- Is the path clear?

#### Time Delay
- How fast do they get a win?
- Can this be shortened?

#### Effort & Sacrifice
- How hard does it feel?
- Can steps be removed, simplified, or done for them?

Then explain where the offer is weak and how to improve it.

---

### 4. Improve the offer before pitching
Suggest upgrades:

- make outcome more specific
- reduce time to first result
- add proof mechanisms
- simplify delivery
- remove friction
- increase perceived ease

If needed, propose:
- different format (DFY, DWY, DIY)
- different price positioning
- different scope

---

### 5. Build the Value Stack
List all components:

For each:
- name
- what it does
- why it matters
- perceived value

Then:
- separate core offer vs bonuses
- stack bonuses in logical order
- calculate total value
- compare with actual price

Goal: create a strong gap between value and price.

---

### 6. Design the Guarantee
Generate 3–4 options:

- unconditional (money-back)
- conditional (action-based)
- outcome-based (results-tied)
- anti-risk (you keep helping until result)

For each:
- give it a name
- write exact wording
- explain risk level

Then recommend the best one based on:
- price
- complexity
- trust level

---

### 7. Add Scarcity & Urgency
Only if it fits.

Options:
- limited spots
- limited time
- fast-action bonuses
- deadline pricing
- cohort start date

Explain why the constraint exists. Avoid fake scarcity.

---

### 8. Handle Objections
List main objections:
- “Will this work for me?”
- “Is it worth the price?”
- “Do I have time?”
- “What if it doesn’t work?”

Then write short responses that:
- reduce doubt
- increase clarity
- reinforce value

---

### 9. Create the Offer Name
Use the MAGIC format:

- Make it about them
- Announce the avatar
- Give a goal
- Indicate a time frame
- Add a container word

Generate 5–10 variations.

---

### 10. Write the Pitch

#### Short Version (for ads, bios, hooks)
- 1–2 lines
- clear outcome
- specific audience
- time or mechanism

#### Medium Version (for landing page)
- problem
- promise
- what they get
- why it works
- CTA

#### Long Version (full pitch)
- callout to audience
- pain amplification
- desired outcome
- solution explanation
- value stack
- price vs value contrast
- guarantee
- urgency
- CTA

---

## Output Format

```md
# PITCH.md

## 1. Offer Summary
- Who it’s for
- What it helps them achieve
- How it works

## 2. Value Equation Breakdown
- Dream Outcome
- Perceived Likelihood
- Time Delay
- Effort & Sacrifice
- Key improvements made

## 3. Offer Name Options
- Name 1
- Name 2
- Name 3

## 4. Core Offer
- What’s included
- Format
- Delivery

## 5. Bonus Stack
- Bonus
- Purpose
- Value

## 6. Value Stack
- Total value
- Price
- Price justification

## 7. Guarantee
- Option 1
- Option 2
- Option 3
- Recommended guarantee

## 8. Scarcity & Urgency
- Mechanism
- Reason

## 9. Objection Handling
- Objection → Response

## 10. Pitch

### Short Version
...

### Medium Version
...

### Long Version
...
```

⸻

Decision Rules

Strengthen outcome when:
	•	it sounds vague
	•	it’s not measurable
	•	it lacks urgency

Increase belief when:
	•	there is no proof
	•	the claim feels too big
	•	the path is unclear

Reduce friction when:
	•	the process feels complex
	•	too much effort is required
	•	the user must figure things out alone

Add value when:
	•	price feels high vs clarity
	•	offer feels empty
	•	differentiation is weak

⸻

Style Guidelines
	•	clear and direct
	•	specific outcomes
	•	simple language
	•	no hype tone
	•	no vague claims
	•	always grounded in what the buyer wants

⸻

Success Criteria

The pitch works when:
	•	the outcome is clear in seconds
	•	the buyer feels understood
	•	the value feels higher than the price
	•	risk feels low
	•	objections are already answered
	•	the next step feels easy