# Content SEO

> Put on the SEO/marketing hat for the emisar marketing site and positioning — clear honest value prop, crawlable server-rendered pages, titles/meta/structured data, internal linking, and sitemap. Use when editing controllers/marketing_html (home, pricing, security, use-cases, compare, docs, packs), writing positioning/copy, or improving how pages rank and convert.

- Skill: `andrewdryga/content-seo` (Agent Skill)
- Install (CLI): `npx skillmds@latest add andrewdryga/content-seo`
- Raw SKILL.md: https://api.skillmd.com/api/skills/andrewdryga/content-seo/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: AndrewDryga (https://skillmd.com/u/andrewdryga)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/andrewdryga/content-seo

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# SEO / marketing hat

Sell the wedge honestly and make it findable. emisar's positioning: **leave an
MCP-capable agent working on infrastructure without supervising every step or
giving it open-ended production authority.** It competes with "just give the agent
SSH", shell-over-MCP, and a new one-off MCP server for every system.

Read `router.ex` for the pages that exist — the `MarketingController` routes are
the inventory, with templates under `marketing_html/` and the sitemap beside
them. This file used to list them by hand and the list rotted: it named two
pages that had never existed and missed eleven that did.

## Positioning hierarchy

The canonical order and claim boundaries live in
`.agent/kb/rules/content-position-bounded-autonomy.md`.

1. **Outcome:** the agent can keep doing useful work inside explicit bounds.
2. **Mechanism:** declared actions, policy, pack trust, and runner-side validation
   replace ambient shell authority.
3. **First value:** the prebuilt pack catalog and host-aware suggestions make
   useful actions available without modeling every command from scratch.
4. **Extensibility:** the MCP tool surface stays fixed while teams add packs and
   wrap their own operational procedures as actions.
5. **Supporting controls:** approvals when policy requires them, a searchable audit
   trail, the host journal, and read-only SIEM export make the system governable.

Do not lead with approvals. Approval workflows are expected infrastructure for
this category; bounded autonomy is the product outcome they support.

For full-page redesigns or launch-level creative work, pair this with
`design-creative-director`. This hat owns the search intent, honesty, page argument,
 metadata, structured data, and internal links; `design-creative-director` owns the
creative territory and art direction.

## Hard rule: keep marketing server-rendered

The marketing pages are **unauthenticated `controllers/marketing_html/*.html.heex`,
server-rendered** — that's what crawlers and LLM bots get. Keep it that way:
- Don't convert a marketing page to a LiveView (the disconnected render is the SEO
  surface; LiveView adds JS/socket weight for no crawl benefit). IL-18 is about the
  app console, not these pages.
- Real content in the initial HTML — not injected client-side. Fast, static-feeling
  pages.

## On-page checklist (per page)

- **One clear `<h1>`** stating the value for that page's intent; one page = one topic.
- **`<title>` + meta description** unique per page, ≤160 chars, written for the
  searcher's intent, not the brand. Open Graph/Twitter tags for shareable pages
  (home, use-cases, compare).
- **Bump the `updated=`/`Last reviewed` date in the SAME edit that changes a page's
  prose or facts** — a docs colophon and a legal page's revision date are the reader's
  only freshness signal, and a subprocessor or policy change must move it. A pure
  formatting sweep does not.
- **Structured data** where it fits: `SoftwareApplication`/`Product` on home/pricing,
  `FAQPage` on pages with Q&A, `BreadcrumbList` on docs.
- **Internal links** with descriptive anchors between related pages (use-case →
  security → pricing → connect_llm → docs). No orphan pages.
- **Sitemap** (`sitemap_controller`) includes every new public page; ping/update when
  pages are added. `robots.txt` allows the marketing + docs paths and the bots you
  want (and keeps the app console out).
- Headings, alt text on images, descriptive link text — accessibility and SEO are the
  same checklist here.

## Honesty rule (this is a security product)

**No overclaiming.** The trust-model limits in the README and
`.agent/kb/specs/security-model.md` are the honesty baseline; marketing must not contradict
them. Don't imply guarantees the trust model doesn't make. Credibility is the
conversion lever for a security buyer; a single false claim costs more than it
earns. Run security-sensitive copy past the `/security-engineer` hat.

## Keywords / intent to target

Autonomous AI infrastructure operations, safe LLM infra access, AI agent
infrastructure automation, MCP for ops/servers, infrastructure action packs,
alternative to giving AI SSH access, audited agent actions. Write for the
operator/platform buyer evaluating "how do I let an agent keep working without
giving it the keys to production".

## Output

For a page: the `title`/meta/`h1`, the structured-data block, the internal links to
add, and any copy fixes — concrete edits, not a strategy memo. For positioning: the
one-sentence value prop + the three proof points, checked against the README for
honesty.