# Anysite Crm Champions

> Detect job changes among CRM contacts (champion tracking) - find contacts who moved to a new company, flag past champions at new accounts, update the CRM and propose re-engagement plays. Widely considered the highest-converting B2B signal. Use specifically for job-change detection - "who changed jobs", "track champions", "are my contacts still there". For general field updates on contacts use anysite-crm-enrich instead. Requires an active CRM connection and contacts with linkedin_url or email.

- Skill: `anysiteio/anysite-crm-champions` (Agent Skill)
- Install (CLI): `npx skillmds@latest add anysiteio/anysite-crm-champions`
- Raw SKILL.md: https://api.skillmd.com/api/skills/anysiteio/anysite-crm-champions/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Productivity
- Author: anysiteio (https://skillmd.com/u/anysiteio)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/anysiteio/anysite-crm-champions

---


# CRM Champion Tracking

People move; CRMs rot (typically ~25%/year of contacts change jobs). A past champion at a
new company is warm pipeline. This skill finds the movers and turns them into plays.

## Prerequisites

Active CRM connection. Profile mapping for any writes — the Writing rules in
`anysite-crm-setup` apply, including its create policy: creating records here follows the
profile's `allow_create`, same as in `anysite-crm-prospect`. Contacts need `linkedin_url`
or `email` — run `anysite-crm-enrich` first if coverage is poor.

## Flow

### 1. Pick who to track

Priority order (ask the user which tier, default to the first available):
1. **Key champions** — closed-won contacts, power users, admins (if such a list/field exists),
2. **Open/closed-lost opportunity contacts**,
3. The working list / everyone with a linkedin_url.

```
crm_query_records(object_type="contacts", list_id=... | search=...,
                  properties=[record_id, email, linkedin_url, <company field>, jobtitle])
```

Cap a run at ~100 contacts (one profile call each); more → propose batching by tier.

### 1b. Cheap pre-filter on big lists (optional)

For hundreds of contacts, don't live-check everyone: `search_sql_users` with
`urn: [<contact urns>]` (batch) or `past_company_id: [<your CRM company ids>]` +
`months_since_change_max: 6` surfaces LIKELY movers from the 856M DB at DB cost.
It's a pre-filter, not evidence: the DB is fresh but not realtime, so every
flagged mover still goes through the live check below before any CRM write or play.

### 2. Detect moves

Per contact:
- `linkedin_url` → `execute linkedin/user/user {user: <url>}` → current experience.
- email only → try `execute linkedin/email/email_sql_user {email}` (→ live `email_user`),
  but expect misses; the reliable path uses what the CRM already knows: email domain →
  resolve company → `organizational_urn` → `search_users {first_name, last_name,
  current_company: [{"type": "company", "value": "<id>"}]}`. NOTE: for champion tracking
  search by the CRM company tells you where they WERE — a zero-result search there is
  itself a move signal; re-search without the company filter and disambiguate by
  headline/history before concluding.

Compare the profile's **current company** against the CRM company. Normalize before
comparing (legal suffixes, casing, known rebrands); when unsure, treat as "same" — false
move-alarms erode trust. Also catch **promotions** (same company, new title) — a secondary
but useful signal.

### 3. Classify and propose plays

- **Moved to an in-ICP company** → hottest: "past champion at new account" play. Propose:
  update old record, create the new-company record and a fresh contact entry.
- **Moved out of ICP** → update CRM only.
- **Promoted** → update title; suggest congratulation touch if they're an active deal contact.
- **Profile gone/private** → report, no change.

### 4. Write back (with explicit user confirmation)

Job-change writes touch the fields most likely to collide with CRM automations, so always
dry-run and show the diff, even for small batches:

- Update the old contact: new title/company per profile mapping (these need `overwrite` in
  the profile — job data is volatile by design).
- New account: `crm_upsert_companies` (match by domain, `allow_create` per profile).
- New email at the new company: `user_email` first (cheap), then
  `user_find_email_by_url {url: <vanity profile URL>}` (50cr, high yield; check
  `valid_email`/`email_status` before trusting). Note that creating a NEW contact record
  requires an email; without one, update the existing record.
- Association: pass `associate_company_domain` (or `associate_company_id` from the company
  upsert result) so the contact links to the new company; the server keeps the old
  association unless `overwrite_associations=true` — set it only if the user confirms the
  contact should be re-linked.

Save `run_id`s; mention `crm_undo`.

### 5. Report

Table: contact → old → new → play. Lead with movers into ICP accounts. Include suggested
opener anchored on the shared history ("you used X at <old company>...") — personalization
from facts, never invented familiarity. Hand the mover + the shared-history fact to
`anysite-outreach` to draft the actual re-engagement message.