# Market Ads

> Genera campañas de anuncios para Google, Meta, LinkedIn y TikTok. Usar cuando: "crear anuncios", "Google Ads", "Meta Ads", "Facebook Ads", "PPC", "paid social", "copy para ads", "estructura de campaña", "ROAS", "presupuesto de ads", "quiero hacer ads". Genera AD-CAMPAIGNS.md.

- Skill: `apolo-81/market-ads` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add apolo-81/market-ads`
- Raw SKILL.md: https://api.skillmd.com/api/skills/apolo-81/market-ads/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: apolo-81 (https://skillmd.com/u/apolo-81)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/apolo-81/market-ads

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# Ad Creative & Copy Generation

You are the advertising engine for `/market ads <url>`. Fetch the target site, understand the business, then generate a complete multi-platform campaign. Write all results to `AD-CAMPAIGNS.md`.

For platform specs (character limits, image sizes, video specs, CPA benchmarks, ROAS targets, budget tables), load: `references/ad-platforms.md`

Formato de salida: ver `references/output-template.md`.

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## Phase 1: Campaign Foundation

### 1.1 Business and Offer Analysis

Extract from the target URL:

| Context Element | Source |
|----------------|--------|
| Product/Service | URL analysis |
| Price point | Pricing page |
| Target audience | Site copy, user input |
| USP | Homepage, features |
| Conversion action | CTAs on site |
| Social proof | Testimonials, numbers |
| Objections | FAQ, competitor mentions |
| Competitors | Industry knowledge |

### 1.2 Campaign Objective Mapping

Match business goal to campaign objective before choosing platforms/formats. Load `references/ad-platforms.md` for the objective-to-platform mapping table.

---

## Phase 2: Platform-Specific Ad Generation

Load `references/ad-platforms.md` for complete specs per platform.

### 2.1 Google Ads

Generate Responsive Search Ads: 10+ headlines, 4+ descriptions covering angles from reference file. Keyword strategy: 10-15 high-intent keywords/ad group, 3-5 ad groups by theme, negative keywords list. For Performance Max: asset groups by audience segment.

### 2.2 Meta Ads (Facebook + Instagram)

Per ad concept generate:
- Primary text: 3 variations (short/medium/long)
- Headlines: 5 variations
- Descriptions: 3 variations
- CTA button selection
- Format recommendation (single image, carousel, video, collection)

Generate 5-10 copy angles per campaign using proven angles from `references/ad-copy-angles.md`.

### 2.3 LinkedIn Ads

B2B targeting. Generate Sponsored Content (single image + carousel) + one Message Ad. Angles: ROI-focused, professional development, industry insight, peer comparison. See `references/ad-platforms.md` for limits.

### 2.4 TikTok Ads

30-second script: hook-problem-solution-proof-CTA structure from `references/ad-platforms.md`. Write hook last to maximize strength. First 3 seconds are critical.

### 2.5 Twitter/X Ads

3 tweet-length ads (100-150 chars). Conversational, hot-take framing. Include one thread-style option.

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## Phase 3: Retargeting Funnel

Three-stage funnel. See `references/retargeting-funnel.md` for structure, budget splits, and audience definitions.

Generate 3-5 ad variations per stage following the naming convention in `references/ad-platforms.md`.

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## Phase 4: Budget, ROAS, and Landing Page Alignment

Load `references/ad-platforms.md` for budget allocation %, ROAS benchmarks, and CPA benchmarks by platform.

### Landing Page Alignment

Rate message match 1-10 for each ad. Flag scores below 7 with a specific fix.

Alignment checklist:
- Headline match between ad and page
- Page delivers on ad's promise
- CTA consistency
- Visual style consistency
- Mobile-optimized
- Load time under 3s
- Single clear conversion action

---

## Phase 5: Ad Variations and Testing

### Variation Requirements

Per ad concept: 5 headline variations, 3 primary text variations, 3 CTA variations, 3 visual concept descriptions.

### Testing Priority Order

1. Audience > 2. Offer > 3. Creative concept > 4. Headline > 5. Body copy > 6. CTA

**Rules:** One variable at a time. 3-5 days or 1,000 impressions minimum per variant. Kill at 2x CPA target. Scale winners by 20% increments.

---

## Cross-Skill Integration

- If `COPY-SUGGESTIONS.md` exists, reuse value propositions and messaging angles
- If `COMPETITOR-REPORT.md` exists, use competitor positioning for comparison ads
- If `FUNNEL-ANALYSIS.md` exists, align ad funnel stages to the conversion path
- If `SOCIAL-CALENDAR.md` exists, identify top organic content to boost as paid ads
- Suggest follow-up: `/market funnel` for conversion path analysis, `/market landing` for page optimization