# Market Copy

> Análisis y generación de copy para sitios web. Evalúa y reescribe textos que no convierten. Usar cuando: "analiza mi copy", "reescribe mi homepage", "mi texto no convierte", "mejora mis headlines", "propuesta de valor", "copy del landing", "CTA", "about page", "PAS", "AIDA", "puntaje de copy".

- Skill: `apolo-81/market-copy` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add apolo-81/market-copy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/apolo-81/market-copy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: apolo-81 (https://skillmd.com/u/apolo-81)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/apolo-81/market-copy

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# Copywriting Analysis & Generation

Fetch target page(s), analyze existing copy, score it, produce terminal output and `COPY-SUGGESTIONS.md`.

## Invocation

Run as `/market copy <url>`. Fetch the target URL for analysis.

---

## Phase 1: Copy Discovery

### 1.1 Fetch and Parse

Extract: H1, subheadline, hero copy, all H2/H3, body paragraphs, CTA button text (every instance), navigation labels, footer copy, meta title/description, social proof elements.

### 1.2 Detect Page Type

| Page Type | Primary Goal | Copy Priority |
|-----------|-------------|---------------|
| **Homepage** | Communicate value prop, route visitors | Headline clarity, navigation, CTA hierarchy |
| **Landing Page** | Single conversion action | Headline-CTA alignment, objection handling, urgency |
| **Pricing Page** | Drive plan selection | Plan naming, feature framing, anchoring, FAQ |
| **About Page** | Build trust and connection | Story, mission, team credibility |
| **Product Page** | Demonstrate value | Feature-to-benefit translation, social proof |
| **Feature Page** | Explain capability | Problem-solution framing, use cases |
| **Blog Post** | Educate and capture leads | Headline hook, intro engagement, CTA placement |
| **Contact/Demo** | Capture lead info | Form headline, friction reduction, trust signals |

### 1.3 Voice and Tone Analysis

Rate each 1-5: **Formality** (Casual-Formal), **Emotion** (Neutral-Passionate), **Complexity** (Simple-Technical), **Humor** (Serious-Playful), **Authority** (Peer-Expert).

Document voice profile and calibrate all generated copy to match. Flag if tone is clearly ineffective.

---

## Phase 2: Copy Analysis

### 2.1 Headline Analysis

**5-Second Test:** Would a new visitor understand what this company does and who it serves within 5 seconds?

**Headline Scoring (0-10 each):** Clarity, Specificity, Relevance, Differentiation, Emotion.

### 2.2 Headline Generation

Generate 5-10 alternatives using PAS, AIDA, Before-After-Bridge, and 4U (Useful, Ultra-specific, Unique, Urgent) frameworks. Rank by estimated effectiveness.

### 2.3 Full Copy Scoring Rubric

| Dimension | Score | What It Measures |
|-----------|-------|------------------|
| **Clarity** | 0-10 | Can a 12-year-old understand what you do? |
| **Persuasion** | 0-10 | Does copy move reader toward action? Handles objections? |
| **Specificity** | 0-10 | Concrete numbers, outcomes, timeframes vs vague claims |
| **Emotion** | 0-10 | Connects with pain, desires, identity, aspirations? |
| **Action** | 0-10 | CTAs clear, compelling, strategically placed? |

**Total Copy Score: X/50** (multiply by 2 for 0-100 scale)

### 2.4 Value Proposition Canvas

```
TARGET CUSTOMER: [Who specifically is this for?]
PROBLEM: [What painful problem do they have?]
SOLUTION: [How does this product solve it?]
UNIQUE MECHANISM: [What is the unique approach/technology/method?]
KEY BENEFIT: [What is the #1 outcome the customer gets?]
PROOF: [What evidence supports the claims?]
```

If any element is weak or missing, it is the highest-priority copy fix.

---

## Phase 3: Copy Generation

### 3.1 Page-Specific Copy Structure

Use structure from `references/page-structures.md` based on detected page type.

### 3.2 CTA Optimization

Analyze every CTA. Best practices:
- First person: "Start My Free Trial" not "Start Your Free Trial"
- Include value: "Get My Report" not "Submit"
- Reduce risk: "Try Free for 14 Days" not "Buy Now"
- Be specific: "Download the 2026 Marketing Guide" not "Download"

**CTA Placement Audit:**
- [ ] CTA above the fold (required)
- [ ] CTA after each major content section (recommended)
- [ ] Sticky/floating CTA on long pages (recommended for long-form)
- [ ] CTA repeated at bottom (required)

### 3.3 Before/After Examples

For every recommendation, provide concrete before/after. Generate at least 5 pairs covering:
1. Primary headline
2. Subheadline
3. Primary CTA
4. One body copy paragraph
5. Meta description

### 3.4 Swipe File

Generate ready-to-use alternatives:
- 10 headline alternatives ranked by effectiveness
- 5 subheadline alternatives
- 5 CTA button text alternatives
- 3 meta description alternatives
- 3 social proof framing alternatives
- 3 pricing page headline alternatives (if applicable)

---

## Output Format

Formato de salida: ver `references/output-template.md`.

---

## Cross-Skill Integration

- If `BRAND-VOICE.md` exists, use voice guidelines to calibrate all generated copy
- If `MARKETING-AUDIT.md` exists, reference Content & Messaging score
- If `COMPETITOR-REPORT.md` exists, use competitor messaging to sharpen differentiation
- Suggest follow-up: `/market landing` for conversion-focused analysis, `/market brand` for formal voice guidelines