# Market Emails

> Secuencias de email marketing listas para enviar: bienvenida, onboarding, nurture, retención. Usar cuando: "secuencia de emails", "email marketing", "drip campaign", "email de bienvenida", "onboarding emails", "cold outreach", "carrito abandonado", "newsletter", "quiero hacer email marketing".

- Skill: `apolo-81/market-emails` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add apolo-81/market-emails`
- Raw SKILL.md: https://api.skillmd.com/api/skills/apolo-81/market-emails/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: apolo-81 (https://skillmd.com/u/apolo-81)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/apolo-81/market-emails

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# Email Sequence Generation

Generate complete, ready-to-send email sequences with subject lines, body copy, timing, and segmentation strategy. Output all sequences to `EMAIL-SEQUENCES.md`.

## Invocation

Run as `/market emails <topic/url>`. If URL provided, fetch to understand business/product/audience/voice. If topic, work from description.

---

## Phase 1: Context Gathering

### 1.1 Business Understanding

Establish before writing:

| Context Element | How to Determine |
|----------------|-----------------|
| Business type | Fetch URL or ask user |
| Target audience | Infer from site copy or ask |
| Product/service | Fetch product and pricing pages |
| Price point | Check pricing page |
| Primary CTA | Identify main conversion action |
| Lead magnet | Check for downloads, free trials, demos |
| Voice and tone | Analyze existing copy and social media |

### 1.2 Sequence Type Selection

Select appropriate sequence(s) based on business context. Generate at least 2 types unless user specifies one:

| Sequence Type | When to Use | Email Count | Goal |
|--------------|-------------|-------------|------|
| Welcome | New subscriber or lead magnet download | 5-7 | Build trust, deliver value, introduce product |
| Nurture | Warm leads not yet ready to buy | 6-8 | Educate, build authority, overcome objections |
| Launch | New product or feature release | 8-12 | Build anticipation, drive purchases |
| Re-engagement | Inactive subscribers (30-90 days) | 3-4 | Win back attention or clean list |
| Onboarding | New trial users or new customers | 5-7 | Drive activation, reduce churn |
| Cart Abandonment | E-commerce abandoned checkout | 3-4 | Recover lost revenue |
| Cold Outreach | B2B prospecting | 3-5 | Book meetings, start conversations |

---

## Phase 2: Email Frameworks

### 2.1 Core Rule: One Email, One Job

Every email: ONE main idea, ONE CTA, ONE desired action. Multiple asks split attention and kill click-through rates.

### 2.2 Structural Frameworks

**Value-Before-Ask (welcome/nurture):** 3:1 value-to-ask ratio. Emails 1-2 pure value, Email 3 value + soft mention, Email 4 case study, Email 5 direct ask.

**Story-Driven (nurture, sophisticated audiences):** Hook (story/observation, 2-3 sentences) -> Bridge (connect to reader) -> Lesson (actionable insight) -> CTA (1 sentence + link).

**Problem-Agitate-Solution (launch/cart abandonment):** Problem -> Agitate consequences -> Solution with mechanism -> CTA with urgency.

### 2.3 Subject Line Rules

- Under 50 chars (40 ideal) for mobile
- Front-load important words
- Odd numbers outperform even
- Avoid spam triggers in excess
- Personalize with first name in 20-30% of emails
- Always write preview text (preheader) alongside every subject line
- Write 2 subject line variants per email for A/B testing

Full subject line formulas: `references/email-benchmarks.md`

### 2.4 Send Timing

Cadence and timing benchmarks: `references/email-benchmarks.md`. Welcome sequences: 1-3 days apart. Cold outreach: space further.

---

## Phase 3: Sequence Templates

### 3.1 Welcome Sequence (5-7 Emails)

| Email | Day | Purpose | Subject Template | CTA |
|-------|-----|---------|-----------------|-----|
| 1 | 0 | Deliver + introduce | "Your [lead magnet] is ready" | Download/access resource |
| 2 | 1 | Story + value | "Why I built [product]" | Read story / reply with challenge |
| 3 | 3 | Educate + authority | "[N] [topic] mistakes that cost you [outcome]" | Read guide / watch video |
| 4 | 5 | Social proof + soft pitch | "How [customer] achieved [result]" | See stories / start trial |
| 5 | 7 | Direct pitch + objections | "Is [product] right for you?" | Start trial / book demo |
| 6 | 10 | Urgency + final push (optional) | "Your exclusive offer expires in 48h" | Claim offer |
| 7 | 14 | Transition to ongoing (optional) | "What's next for you and [brand]" | Choose email preferences |

For each email, write full body copy following the framework indicated by sequence position.

### 3.2 Cold Outreach Sequence (3-5 Emails)

| Email | Day | Purpose | Key Rule |
|-------|-----|---------|----------|
| 1 | 1 | Relevance + value | 3-4 sentences max, specific research about their company |
| 2 | 4 | Follow-up + social proof | Reference Email 1, share matching case study |
| 3 | 8 | Breakup + value drop | Acknowledge busy, offer no-strings resource |
| 4 | 14 | New angle (optional) | Different value prop, reference trigger event |
| 5 | 21 | Final close (optional) | Graceful, respectful, leave door open |

### 3.3 Cart Abandonment Sequence (3-4 Emails)

| Email | Timing | Purpose | Key Rule |
|-------|--------|---------|----------|
| 1 | 1 hour | Reminder | Show abandoned product(s) with image, no discount yet |
| 2 | 24 hours | Objection handling | Address top purchase objections, include review, no discount |
| 3 | 72 hours | Incentive | Time-limited discount with explicit expiration |
| 4 | 7 days | Last chance (optional) | Cart will be cleared, final discount chance |

---

## Phase 4: Segmentation and Personalization

Recommend segments based on business type:

| Segment Basis | Examples | How to Use |
|--------------|---------|------------|
| Behavior | Page visits, clicks, downloads, purchases | Trigger relevant follow-up sequences |
| Engagement | Open rate, click rate, recency | Separate engaged vs dormant |
| Source | Organic, paid, referral, social | Tailor welcome sequence to channel |
| Stage | Lead, trial, customer, churned | Different sequences per lifecycle stage |
| Interest | Topic preferences, content consumed | Personalize content recommendations |
| Value | Purchase amount, plan tier, LTV | Prioritize high-value for personal outreach |

A/B testing priorities and sample size guidelines: `references/email-benchmarks.md`.

---

## Phase 5: Metrics and Compliance

Load industry benchmarks from `references/email-benchmarks.md` and include relevant industry row. Include compliance section (CAN-SPAM, GDPR, CASL) from that reference, adapted to user's likely audience geography.

---

## Output Format

Formato de salida: ver `references/output-template.md`.

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## Cross-Skill Integration

- If `BRAND-VOICE.md` exists, match all copy to documented voice
- If `FUNNEL-ANALYSIS.md` exists, align sequences to identified funnel stages
- If `COPY-SUGGESTIONS.md` exists, reuse value propositions and CTA language
- If `MARKETING-AUDIT.md` exists, reference conversion and content scores
- Suggest follow-up: `/market copy` for website copy, `/market funnel` for conversion path analysis