# Market Social

> Calendario de contenido 30 días para redes sociales, listo para publicar. Usar cuando: "calendario de redes sociales", "posts para Instagram", "contenido para LinkedIn", "ideas para TikTok", "quiero publicar en redes", "estrategia de redes sociales", "cómo crecer en redes", "content repurposing".

- Skill: `apolo-81/market-social` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add apolo-81/market-social`
- Raw SKILL.md: https://api.skillmd.com/api/skills/apolo-81/market-social/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: apolo-81 (https://skillmd.com/u/apolo-81)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/apolo-81/market-social

---


# Social Media Content Calendar & Generation

Generate a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and repurposing strategy. Output to `SOCIAL-CALENDAR.md`.

## Invocation

Run as `/market social <topic/url>`. If URL, fetch to understand brand/audience/themes. If topic, build strategy around it.

---

## Phase 1: Brand and Audience Discovery

### 1.1 Brand Context

Establish before generating content:

| Context Element | Source |
|----------------|--------|
| Brand name | URL or user input |
| Industry | Site analysis |
| Target audience | About page, copy, user input |
| Brand voice | Existing social/site copy |
| Key products/services | Product/pricing pages |
| Unique selling points | Homepage, feature pages |
| Competitors | Industry analysis |

### 1.2 Platform Selection

Select 2-3 primary platforms. Platform specs and content type mixes: `references/social-platform-specs.md`.

| Platform | Best For |
|----------|---------|
| LinkedIn | B2B, SaaS, agencies, consultants |
| Twitter/X | Tech, media, real-time commentary |
| Instagram | E-commerce, lifestyle, creators |
| TikTok | Consumer brands, education, creators |
| YouTube | Long-form education, SaaS demos |
| Facebook | Local business, communities, older demographics |

---

## Phase 2: Content Strategy Framework

### 2.1 Content Pillars

Define 4-5 pillars:

| Pillar | Type | % of Content |
|--------|------|-------------|
| 1 | Educational | 40% |
| 2 | Behind-the-Scenes | 20% |
| 3 | Social Proof | 15% |
| 4 | Engagement | 15% |
| 5 | Promotional | 10% |

### 2.2 Content Types by Platform

Detailed content type mixes and technical specs: `references/social-platform-specs.md`. Use formats each platform's algorithm rewards.

---

## Phase 3: Hooks and Opening Lines

The first line/3 seconds determines read vs scroll. Full hook formula libraries: `references/social-platform-specs.md`.

Core hook categories: Curiosity gap, Contrarian, Specific result, Audience call-out, Story setup, Number promise.

Write at least 2 hook variants for each anchor post.

---

## Phase 4: Hashtag Strategy

Tiered approach per post:

| Tier | Post Count Range | Count |
|------|-----------------|-------|
| Niche | Under 100K | 3-5 |
| Mid-size | 100K-1M | 3-5 |
| Broad | 1M+ | 2-3 |
| Branded | Custom | 1 |

Platform-specific counts and research process: `references/social-platform-specs.md`.

For each pillar, build: 5 niche + 5 mid-size + 3 broad + 1 branded hashtags.

---

## Phase 5: Content Repurposing

### 5.1 The 1-to-10 Framework

Create one anchor piece, extract 10+ derivative posts. Full repurposing map and schedule: `references/social-platform-specs.md`.

Include a repurposing plan for at least 2 anchor pieces in the calendar.

### 5.2 Repurposing Schedule

| Day | Action |
|-----|--------|
| 1 | Publish anchor content |
| 1-2 | LinkedIn insight + Tweet thread |
| 3 | Instagram carousel + Reel |
| 5 | TikTok + YouTube Short |
| 7 | Different angle post |
| 10 | Engagement question |
| 14 | Reshare with new framing |

---

## Phase 6: Engagement Tactics

Include throughout calendar:
- **Questions** (end 30% of posts): "What's your biggest challenge with [topic]?", "Agree or disagree?", "Which one are you? A/B/C"
- **Polls** (1-2x/week): preference questions, behavior frequency, either/or
- **Contrarian posts** (1-2x/week): challenge common advice, declare something "dead", share honest truths
- **Storytelling** (1-2x/week): transformation journeys, lessons from failures

---

## Phase 7: 30-Day Content Calendar

### 7.1 Calendar Format

```
DAY 1 (Monday):
  [Platform 1]: [Pillar - Type]
    Hook: "[Opening line]"
    Post: [Full post text — ready to copy-paste]
    Visual: [Image/video/carousel description]
    Hashtags: #tag1 #tag2 #tag3
    Time: [recommended send time]
    Type: [text post / carousel / reel / thread / etc.]

  [Platform 2]: [Pillar - Type]
    [Same structure]
```

### 7.2 Calendar Distribution Rules

- Each pillar appears at least 6 times across the month
- Promotional content never on two consecutive days
- Engagement posts every 2-3 days
- Mix of content types — avoid same-format runs
- Leave 4-6 "trend response" slots with adaptation guidance

### 7.3 Weekly Themes

- Week 1: Awareness / problem identification
- Week 2: Education / authority building
- Week 3: Social proof / results
- Week 4: Consideration / calls to action

---

## Phase 8: Trending Formats

Evergreen formats and algorithm notes: `references/social-platform-specs.md`. Include at least 4 proven formats: Listicle thread, This vs That, Day in the Life, Tutorial Reel, Hot Take, Before/After, Myth vs Reality, Fill in the Blank, POV, Reaction, Tutorial Carousel, Data Reveal.

**Trend adaptation:** Identify format -> find brand angle -> adapt within 24-48h -> add unique value.

---

## Output Format

Formato de salida: ver `references/output-template.md`.

---

## Cross-Skill Integration

- If `BRAND-VOICE.md` exists, match all copy to documented voice
- If `COPY-SUGGESTIONS.md` exists, reuse value propositions
- If `COMPETITOR-REPORT.md` exists, use for differentiation content
- If `EMAIL-SEQUENCES.md` exists, align with email campaign themes
- Suggest follow-up: `/market copy` for website messaging, `/market ads` for paid amplification of top organic content