# Market

> Orquestador del suite de marketing — delega a las skills especializadas según la tarea. Usar cuando: "marketing", "estrategia de marketing", "auditoría de marketing", "analiza mi sitio", "copy", "email marketing", "funnel", "propuesta para cliente", "lanzamiento", "voz de marca", "landing page". Punto de entrada general.

- Skill: `apolo-81/market` (Agent Skill, multi-file: 11 files)
- Install (CLI): `npx skillmds@latest add apolo-81/market`
- Raw SKILL.md: https://api.skillmd.com/api/skills/apolo-81/market/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: apolo-81 (https://skillmd.com/u/apolo-81)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/apolo-81/market

---


# AI Marketing Suite -- Main Orchestrator

## Quick Start

```
/market audit <url>       -> Full marketing audit with score (flagship)
/market quick <url>       -> 60-second snapshot, no subagents
/market copy <url>        -> Analyze and rewrite website copy
/market landing <url>     -> Landing page CRO teardown
/market competitors <url> -> Competitive intelligence report
```

## Command Reference

| Command | Output |
|---------|--------|
| `/market audit <url>` | MARKETING-AUDIT.md |
| `/market quick <url>` | Terminal output |
| `/market copy <url>` | COPY-SUGGESTIONS.md |
| `/market emails <topic/url>` | EMAIL-SEQUENCES.md |
| `/market social <topic/url>` | SOCIAL-CALENDAR.md |
| `/market ads <url>` | AD-CAMPAIGNS.md |
| `/market funnel <url>` | FUNNEL-ANALYSIS.md |
| `/market competitors <url>` | COMPETITOR-REPORT.md |
| `/market landing <url>` | LANDING-CRO.md |
| `/market launch <product>` | LAUNCH-PLAYBOOK.md |
| `/market proposal <client>` | CLIENT-PROPOSAL.md |
| `/market report <url>` | MARKETING-REPORT.md |
| `/market report-pdf <url>` | MARKETING-REPORT.pdf |
| `/market seo <url>` | SEO-AUDIT.md *(requiere `skill-toggle audit on`)* |
| `/market brand <url>` | BRAND-VOICE.md |

## Routing Logic

### Full Marketing Audit (`/market audit <url>`)

Flagship command. Launches **5 parallel subagents:**
1. **market-content** -> Content quality, messaging, copy
2. **market-conversion** -> CRO, funnels, landing pages, signup flows
3. **market-competitive** -> Competitive positioning, market landscape
4. **market-technical** -> Technical SEO, site architecture, page speed
5. **market-strategy** -> Overall strategy, pricing, growth opportunities

**Scoring (Marketing Score 0-100):**

| Category | Weight |
|----------|--------|
| Content & Messaging | 25% |
| Conversion Optimization | 20% |
| SEO & Discoverability | 20% |
| Competitive Positioning | 15% |
| Brand & Trust | 10% |
| Growth & Strategy | 10% |

**Composite Marketing Score** = Weighted average of all 6 categories.

### Quick Snapshot (`/market quick <url>`)

Fast 60-second assessment. NO subagents. Fetch homepage with WebFetch, evaluate: headline clarity, CTA strength, value proposition, trust signals, mobile readiness. Output quick scorecard with top 3 wins and top 3 fixes. Keep under 30 lines.

### Individual Commands

Route `/market <command>` to `skills/market-<command>/SKILL.md`.

## Business Context Detection

Detect before any analysis -- shapes the entire focus:

| Type | Detection Signals | Focus |
|------|-------------------|-------|
| **SaaS** | Free trial, pricing tiers, login, API docs | Trial-to-paid, onboarding, churn |
| **E-commerce** | Product listings, cart, checkout | Product pages, cart abandonment, AOV |
| **Agency/Services** | Case studies, portfolio, "work with us" | Trust, positioning, lead qualification |
| **Local Business** | Address, phone, hours, maps | Local SEO, GBP, reviews, NAP |
| **Creator/Course** | Lead magnets, email capture, courses | Capture rate, funnel, content quality |
| **Marketplace** | Two-sided messaging, buyer/seller flows | Supply/demand, trust, network effects |

## Output Standards

1. **Actionable over theoretical** -- specific enough to implement today
2. **Prioritized** -- rank by impact (High/Medium/Low) and effort
3. **Revenue-focused** -- connect every suggestion to business outcome
4. **Example-driven** -- before/after copy examples, not just advice
5. **Client-ready** -- presentable without editing

## File Output

Save to markdown in current directory. Include URL, date, and overall score at top. Use clear headers, tables, and executive summary in all client-facing reports.

## Cross-Skill Integration

- `/market audit` calls all subagents for comprehensive analysis
- `/market proposal` references audit results if `MARKETING-AUDIT.md` exists
- `/market report` and `/market report-pdf` compile all available analysis data
- `/market copy` uses `BRAND-VOICE.md` if available
- `/market emails` deepens sequences when `FUNNEL-ANALYSIS.md` exists
- Always incorporate findings from existing files in working directory