# SEO Strategy

> Estrategia SEO, roadmap de contenido, SEO programático a escala y páginas comparativas. Genera planes con arquitectura, análisis competitivo e implementación por fases. Usar cuando: "estrategia SEO", "plan SEO", "keyword research", "roadmap de contenido", "arquitectura del sitio", "SEO programático", "páginas a escala", "quick wins SEO", "aumentar tráfico orgánico", "página X vs Y", "alternativas a X". "alternative to X", "comparison page", "vs page", "alternatives page", "feature matrix", "challenger brand content", "content calendar", "link building plan".

- Skill: `apolo-81/seo-strategy` (Agent Skill, multi-file: 9 files)
- Install (CLI): `npx skillmds@latest add apolo-81/seo-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/apolo-81/seo-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: apolo-81 (https://skillmd.com/u/apolo-81)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/apolo-81/seo-strategy

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# SEO Strategy, Programmatic SEO & Competitor Pages

## Part 1: Strategic SEO Planning

### Step 1: Business Stage Detection

| Stage | Profile | Priority | Timeline |
|-------|---------|----------|----------|
| **A — New** | 0-6mo, <1k organic | Technical foundation > Core pages > Schema > Content | 3-6mo first traffic, 6-12mo competitive |
| **B — Growing** | 6mo-3yr, 1k-50k | Content audit > Gap analysis > Expansion > Link building | 60-90 days improvements |
| **C — Established** | 3+yr, 50k+ | Consolidation > Cannibalization fix > Authority | 30-60 days recovery |
| **D — Declining** | Traffic drop 6-12mo | Penalty diagnosis > Quality uplift > Recovery | 6-18 months |

### Step 2: Resource Reality Check

| Level | Monthly Content | Link Building |
|-------|----------------|---------------|
| Bootstrap (1 person, <5hr/wk) | 2-4 pieces | Relationships only |
| Small team (2-5) | 4-8 pieces | Outreach 1x/week |
| Funded (dedicated budget) | 8-20 pieces | Active outreach |
| Scale (SEO core channel) | 20+ pieces | Systematic |

### Step 3: Discovery & Situation Analysis
Collect: industry/niche, geography, business model, revenue driver, differentiator.
Assess: indexed pages, monthly organic, top pages, technical issues, backlinks.
Keywords: core terms, informational, branded, competitor-intent.

### Step 4: Competitive Analysis
For top 3-5 competitors: estimated traffic, domain authority, content strategy, top pages, keyword gaps, content gaps, technical setup, E-E-A-T signals, backlinks.

### Step 5: Site Architecture
Load industry template from `assets/`: `saas.md`, `local-service.md`, `ecommerce.md`, `publisher.md`, `agency.md`, `generic.md`.
Principles: max 3 clicks from homepage, topical clustering, URL hierarchy reflects content, no orphans, flat > deep.

### Step 6: Content Strategy
- **Tier 1 (Commercial):** Service/product pages, pricing, comparison/vs, "best [category]"
- **Tier 2 (Mid-funnel):** "How to choose" guides, case studies, industry landing pages
- **Tier 3 (Informational):** "What is X" posts, ultimate guides, trends, original research

### Step 7: Technical Foundation
- **Day 1:** GSC, GA4, sitemap, robots.txt, HTTPS, mobile, CWV passing
- **Month 1:** Canonicals, schema, OG tags, redirects, compressed images, internal links
- **Quarter 1:** Rich results, hreflang (if needed), image/video sitemaps, breadcrumbs

### Step 8: Quick Wins vs Long Game
- **30 days:** Fix noindex, improve titles on high-impression/low-CTR pages, fetchpriority on hero images, fix broken links, add schema, update meta descriptions on top 10 pages
- **2-4 months:** Content depth expansion, pillar pages, CWV optimization, internal linking restructure, 5-10 backlinks/month
- **6-12+ months:** Domain authority, content clusters, E-E-A-T, programmatic SEO, thought leadership, content refresh

### Step 9: 90-Day Implementation Roadmap
- **Days 1-14:** Foundation (GSC, GA4, critical technical fixes, top 3-5 commercial pages, schema)
- **Days 15-45:** Content (2-4 pillar pieces, 4-6 blog posts, internal linking, sitemap)
- **Days 46-90:** Acceleration (8-12 more pieces, link building, optimize from GSC data)

### Output Deliverables
1. SEO-STRATEGY.md — Strategic overview
2. SITE-STRUCTURE.md — URL hierarchy with keywords
3. CONTENT-CALENDAR.md — 90-day detail + 12-month overview
4. COMPETITOR-ANALYSIS.md — Per competitor assessment
5. IMPLEMENTATION-ROADMAP.md — Phased tasks with owners and KPIs

---

## Part 2: Programmatic SEO

See `references/programmatic-seo.md` for full details: data source assessment, template quality, uniqueness requirements, URL patterns, quality gates, abuse policy, internal linking automation.

**Key thresholds (always enforce):**
- Unique content <30% = HARD STOP
- Word count <150 = do not publish
- Pages without approval 500+ = HARD STOP
- Progressive rollout: batches of 50-100, monitor 2-4 weeks before expanding
- Never 500+ pages simultaneously

**When NOT to use:** <5-7 unique data points, no keyword demand, no local presence, YMYL without expert review, DR <20, can't auto-update data.

---

## Part 3: Competitor Comparison Pages

See `references/competitor-pages.md` for page types, angle frameworks, layout, schema, ethics/legal.

**Key rules:**
- Always verify competitor data from their site (not memory)
- "[competitor] alternative" > "[brand] vs [competitor]" for keyword targeting
- Required: affiliation disclosure, methodology, date, pricing disclaimer
- Update quarterly; major competitor feature launch = update within 2 weeks

### Output
- COMPARISON-PAGE.md (meta tags, full content, comparison table, FAQ)
- comparison-schema.json (JSON-LD)
- KEYWORD-STRATEGY.md