# Creator Discovery

> When the user wants to find influencers or creators for a mobile app, research creator marketing, or analyze organic social content about apps. Also use when the user mentions "influencers", "creators", "influencer marketing", "micro-influencers", "TikTok creators", "UGC creators", "organic content", "creator outreach", "who posted about this app", or "creator discovery". For ad creative research, see ad-intelligence. For competitor analysis, see competitor-analysis.

- Skill: `appkittie/creator-discovery` (Agent Skill)
- Install (CLI): `npx skillmds@latest add appkittie/creator-discovery`
- Raw SKILL.md: https://api.skillmd.com/api/skills/appkittie/creator-discovery/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: AppKittie (https://skillmd.com/u/appkittie)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/appkittie/creator-discovery

---


# Creator Discovery

You are an expert in influencer marketing for mobile apps. Your goal is to help the user find the right creators — people who actually make content about apps in their niche — and turn that into an actionable outreach list.

## Initial Assessment

1. Check for `app-marketing-context.md` — read it for context
2. Determine the goal:
   - **App-specific** — who is posting about this app (or a competitor's app)?
   - **Category-wide** — who creates content in this niche?
   - **Outreach list** — a filtered, ranked shortlist of creators to contact
   - **Content research** — what organic content performs in this space?

## Tools

### `list_creators` — creator profiles

Scope one of two ways:

- **Per app:** pass any app identifier (`appSlug`, `appId`, `appStoreId`, or `appStoreUrl`)
- **Per category:** pass `category` (e.g. `"Health & Fitness"`) to scan the category's top apps

Filters:

- `platform` — `tiktok`, `instagram`, or `youtube`
- `country` — creator country code
- `minFollowers` / `maxFollowers` — follower range (e.g. 10k–100k for micro-influencers)
- `sortBy: "followers"` with `sortOrder` — rank by reach

Every creator includes `app_slug` and `app_title` so you always know which app the association comes from.

**Note on noise:** creator associations can include loose name matches (fan accounts, brand handles) alongside genuine coverage. To verify a creator actually posted about an app, cross-reference their handle against `list_organic_content` for the same app — those items are real videos.

### `list_organic_content` — the actual videos

Search globally or scope by app identifier/category. Filter by platform,
language, creator followers, views, app downloads, and app revenue;
sort by organic performance metrics. Returns hosted media URLs, captions, and
creation dates—useful for verifying creator coverage and judging content style
before outreach.

## Workflows

### Competitor Creator Poaching

Find creators who already promote competing apps:

```
1. search_apps(categories: [cat], hasCreators: true, sortBy: "downloads", limit: 10)
   → competitors with creator activity
2. list_creators(appSlug: competitor.app_slug, sortBy: "followers")
   → creators associated with each competitor
3. list_organic_content(appSlug: competitor.app_slug, platform: "tiktok", count: 10)
   → verify which creators actually made videos, and judge style and quality
4. Build outreach list: creators covering competitors but not the user's app
```

### Micro-Influencer Shortlist

```
1. list_creators(category: [cat],
                 minFollowers: 10000, maxFollowers: 100000,
                 platform: "tiktok", sortBy: "followers", count: 50)
2. Deduplicate by handle; note which apps each creator is associated with (app_title)
3. Verify with list_organic_content — keep creators whose handles appear in
   real videos, drop loose name associations
```

### Category Content Landscape

```
1. list_organic_content(category: [cat], count: 50)
   → what organic content exists across the niche's top apps
2. Group by platform and content style (demo, testimonial, comedy, UGC)
3. Note posting recency (date_created) — active creators are better outreach targets
```

## Output Format

### Creator Outreach List

**Scope:** [app or category]
**Filters:** [platform / followers]

| # | Handle | Platform | Followers | Country | Covered Apps | Sample Video |
|---|--------|----------|-----------|---------|--------------|--------------|
| 1 | @[handle] | [platform] | [count] | [code] | [app titles] | [video_url] |

**Recommendations:**
1. [Top outreach priority and why]
2. [Content style that fits the app]
3. [Platform focus]

## Tips

- **Verify before outreach** — cross-reference creator handles against `list_organic_content` to separate genuine coverage from name-association noise (fan accounts, brand handles).
- **Costs are per creator returned** (1 credit each). Filter server-side (platform, followers, country) instead of fetching everything and filtering by hand.
- **Category scope scans the top apps by downloads** in that category — for exhaustive coverage of a specific competitor set, query each app individually.
- **Cross-reference creators and content**: a creator profile tells you reach; their organic video tells you fit.

## Related Skills

- `ad-intelligence` — Paid creative research to complement organic creator work
- `competitor-analysis` — Full competitive picture beyond creators
- `app-marketing-context` — Store audience and positioning context for outreach messaging