# Strategic Marketing Director Skill

> AI-powered strategic marketing director with 50+ classic models and automated workflow for data-driven marketing decisions

- Skill: `aradotso-marketing-skills/strategic-marketing-director-skill` (Agent Skill)
- Install (CLI): `npx skillmds@latest add aradotso-marketing-skills/strategic-marketing-director-skill`
- Raw SKILL.md: https://api.skillmd.com/api/skills/aradotso-marketing-skills/strategic-marketing-director-skill/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: aradotso (https://skillmd.com/u/aradotso-marketing-skills)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/aradotso-marketing-skills/strategic-marketing-director-skill

---


# strategic-marketing-director-skill

> Skill by [ara.so](https://ara.so) — Marketing Skills collection.

This skill transforms AI agents into strategic marketing directors, equipped with 50+ classic marketing and business models organized into a 4-stage workflow: Diagnose → Strategy → Execute → Review. It provides structured frameworks for marketing decision-making, from market analysis to campaign execution.

## What This Project Does

Strategic Marketing Director is a comprehensive decision-making system that:

- **Integrates 20+ classic analysis models** across 9 categories (strategic, thinking, brand, marketing, growth, psychology, data, operations, sales)
- **Provides a structured workflow** for marketing decisions: diagnosis → strategy → execution → review
- **Automates model selection** based on business scenarios and triggers
- **Enables evidence-based marketing** moving from experience-driven to data-driven decisions

## Installation

This is a knowledge-based skill system, not a code library. To use:

1. Clone the repository:
```bash
git clone https://github.com/hoho-X/strategic-marketing-director.git
cd strategic-marketing-director
```

2. Review the main skill file:
```bash
cat SKILL.md
```

3. Access reference models:
```bash
ls references/
# strategic-models.md, thinking-models.md, brand-models.md, etc.
```

## Project Structure

```
strategic-marketing-director/
├── SKILL.md                    # Core marketing director skill
├── references/                 # Model library (9 categories)
│   ├── strategic-models.md     # Porter's Five Forces, SWOT, PESTEL, BCG, etc.
│   ├── thinking-models.md      # MECE, Pyramid Principle, Six Thinking Hats
│   ├── brand-models.md         # Positioning Triangle, Kapferer, Aaker
│   ├── marketing-models.md     # 4P, STP, AIDA, PAS, GTM, ICP
│   ├── growth-models.md        # AARRR, AIPL, AISAS, North Star Metric
│   ├── psychology-models.md    # BJ Fogg, COM-B, EAST, Nudge Theory
│   ├── data-models.md          # RFM, HEART, NPS, LTV/CAC
│   ├── operations-models.md    # PDCA, OKR, RACI, Agile Marketing
│   └── sales-models.md         # Sales Funnel, MEDDIC, Pricing Models
├── evals/                      # Evaluation modules
└── scripts/                    # Utility scripts
```

## Core Workflow

The system follows a 4-stage marketing decision workflow:

### 1. Diagnose (诊断阶段)

Analyze the current situation using strategic and thinking models:

```markdown
## Market Analysis Example

**Scenario**: Entering a new market segment

**Models to Apply**:
- Porter's Five Forces (competitive intensity)
- PESTEL Analysis (macro environment)
- SWOT Analysis (internal/external factors)
- 3C Analysis (Company, Customer, Competitor)

**Output**: Comprehensive market diagnostic report
```

### 2. Strategy (策略阶段)

Develop strategic direction using brand and marketing models:

```markdown
## Brand Positioning Example

**Scenario**: Rebranding a B2B SaaS product

**Models to Apply**:
- Positioning Triangle (Target, Differentiation, Support)
- Value Proposition Canvas
- STP (Segmentation, Targeting, Positioning)
- ICP (Ideal Customer Profile)

**Output**: Clear positioning statement and target audience definition
```

### 3. Execute (执行阶段)

Implement campaigns using growth and operations models:

```markdown
## Campaign Execution Example

**Scenario**: Launch a user acquisition campaign

**Models to Apply**:
- AARRR Funnel (Acquisition, Activation, Retention, Revenue, Referral)
- AIDA (Attention, Interest, Desire, Action)
- OKR (Objectives and Key Results)
- PDCA (Plan-Do-Check-Act)

**Output**: Detailed execution plan with metrics and responsibilities
```

### 4. Review (复盘阶段)

Evaluate performance using data and optimization models:

```markdown
## Performance Review Example

**Scenario**: Quarterly marketing performance review

**Models to Apply**:
- NPS (Net Promoter Score)
- LTV/CAC Ratio
- RFM Analysis (Recency, Frequency, Monetary)
- A/B Testing Framework

**Output**: Data-driven insights and optimization recommendations
```

## Model Selection by Scenario

### Market & Competitive Analysis
**Triggers**: "analyze market", "competitive landscape", "industry trends"

**Models**:
- Porter's Five Forces
- SWOT Analysis
- PESTEL Analysis
- BCG Matrix
- 3C Analysis (Company, Customer, Competitor)

### Brand Strategy & Positioning
**Triggers**: "brand positioning", "brand strategy", "value proposition"

**Models**:
- Positioning Triangle (Target, Point of Difference, Reason to Believe)
- Kapferer Brand Identity Prism
- Aaker Brand Equity Model
- Value Proposition Canvas

### Marketing Campaign Design
**Triggers**: "marketing campaign", "go-to-market", "promotional strategy"

**Models**:
- 4P Marketing Mix (Product, Price, Place, Promotion)
- STP (Segmentation, Targeting, Positioning)
- AIDA (Attention, Interest, Desire, Action)
- PAS (Problem, Agitate, Solution)
- GTM Strategy (Go-to-Market)

### User Growth & Retention
**Triggers**: "user growth", "increase conversions", "retention strategy"

**Models**:
- AARRR Pirate Metrics (Acquisition, Activation, Retention, Revenue, Referral)
- AIPL (Awareness, Interest, Purchase, Loyalty)
- North Star Metric
- Growth Flywheel
- Hook Model

### Consumer Psychology & Behavior
**Triggers**: "customer behavior", "user motivation", "behavior change"

**Models**:
- BJ Fogg Behavior Model (Motivation × Ability × Prompt)
- COM-B (Capability, Opportunity, Motivation - Behavior)
- Nudge Theory
- KANO Model
- Customer Journey Map

### Data Analysis & Metrics
**Triggers**: "analyze data", "measure performance", "track metrics"

**Models**:
- RFM Analysis (Recency, Frequency, Monetary)
- HEART Framework (Happiness, Engagement, Adoption, Retention, Task Success)
- NPS (Net Promoter Score)
- LTV/CAC Ratio
- Cohort Analysis

### Operations & Execution
**Triggers**: "project plan", "execution framework", "team coordination"

**Models**:
- PDCA Cycle (Plan-Do-Check-Act)
- OKR (Objectives and Key Results)
- RACI Matrix (Responsible, Accountable, Consulted, Informed)
- Agile Marketing
- SOP (Standard Operating Procedure)

### Sales & Revenue
**Triggers**: "sales process", "pricing strategy", "revenue optimization"

**Models**:
- Sales Funnel
- MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion)
- Pricing Strategies (Value-based, Competition-based, Cost-plus)
- Customer Success Framework

## Practical Usage Examples

### Example 1: New Product Launch Analysis

```markdown
# New Product Launch Analysis

## Phase 1: Diagnose
**Question**: Should we launch this product in market X?

**Apply Models**:
1. PESTEL Analysis → Identify macro environmental factors
2. Porter's Five Forces → Assess competitive intensity
3. SWOT → Internal capabilities vs. external opportunities

**Tools Needed**: Market research data, competitor intelligence, internal capability assessment

## Phase 2: Strategy
**Question**: How should we position this product?

**Apply Models**:
1. STP → Define target segments and positioning
2. Value Proposition Canvas → Map customer pains and gains
3. Positioning Triangle → Craft positioning statement

**Output**: "For [target], who [need], our [product] is [category] that [benefit], unlike [competitors]"

## Phase 3: Execute
**Question**: How do we launch to market?

**Apply Models**:
1. GTM Strategy → Channel and timing plan
2. AIDA → Customer engagement funnel
3. OKR → Set measurable objectives
4. RACI → Define team responsibilities

**Deliverables**: Campaign brief, content calendar, budget allocation, KPI dashboard

## Phase 4: Review
**Question**: Is the launch successful?

**Apply Models**:
1. AARRR Metrics → Track acquisition and activation
2. NPS → Measure customer satisfaction
3. LTV/CAC → Evaluate unit economics
4. PDCA → Identify improvements

**Outcome**: Performance report with optimization recommendations
```

### Example 2: Brand Repositioning Project

```markdown
# Brand Repositioning Project

## Diagnose Current State
**Models**: Brand Equity Audit (Aaker), Customer Perception Study, Competitive Positioning Map

**Key Questions**:
- What is current brand perception?
- How do we compare to competitors?
- What is our authentic brand truth?

## Strategy Development
**Models**: Positioning Triangle, Brand Identity Prism (Kapferer), Archetype Framework

**Deliverables**:
- Brand positioning statement
- Brand personality definition
- Visual and verbal identity guidelines

## Execute Rebrand
**Models**: Integrated Marketing Communications (IMC), Change Management, Stakeholder Mapping

**Phases**:
1. Internal launch (employees first)
2. Stakeholder communication (partners, investors)
3. Public launch (customers, market)

## Review & Optimize
**Models**: Brand Health Tracking, Social Listening Analysis, NPS Monitoring

**Metrics**:
- Brand awareness (aided/unaided)
- Brand preference vs. competitors
- Customer sentiment shift
```

## Configuration

This is a framework-based system without code configuration. To customize:

1. **Select Relevant Models**: Choose models that fit your industry and business stage
2. **Define Triggers**: Map business scenarios to appropriate model categories
3. **Create Templates**: Build reusable templates for common analyses
4. **Set Standards**: Establish data collection and reporting standards

Example model selection configuration:

```markdown
# Marketing Decision Configuration

## Our Business Context
- Industry: B2B SaaS
- Stage: Growth (Series B)
- Team Size: 15 marketers
- Primary Goal: Enterprise customer acquisition

## Priority Models by Stage
### Quarterly Planning:
- OKR (goal setting)
- SWOT (situation analysis)
- BCG Matrix (portfolio prioritization)

### Campaign Planning:
- ICP (target definition)
- Value Proposition Canvas
- GTM Strategy
- RACI (team alignment)

### Campaign Execution:
- AIDA (content strategy)
- AARRR (funnel optimization)
- Agile Marketing (sprint planning)

### Performance Review:
- LTV/CAC
- NPS
- Cohort Analysis
- PDCA (continuous improvement)
```

## Common Patterns

### Pattern 1: Quarterly Strategic Review

```markdown
1. **Environmental Scan** (PESTEL, Industry Trends)
2. **Competitive Analysis** (Porter's Five Forces, Positioning Map)
3. **Performance Review** (OKR retrospective, Metrics Dashboard)
4. **Strategic Planning** (SWOT → Strategy Selection → OKR Setting)
5. **Resource Allocation** (BCG Matrix for portfolio prioritization)
```

### Pattern 2: Campaign Development Workflow

```markdown
1. **Define Target** (ICP, Customer Personas, Jobs-to-be-Done)
2. **Craft Message** (Value Proposition, Positioning Triangle, PAS Framework)
3. **Design Funnel** (AIDA, AARRR, Customer Journey Map)
4. **Plan Execution** (GTM Strategy, Channel Mix, Content Calendar)
5. **Set Metrics** (North Star Metric, OKR, Attribution Model)
6. **Launch & Optimize** (A/B Testing, PDCA, Growth Loops)
```

### Pattern 3: Customer Insight Development

```markdown
1. **Quantitative Analysis** (RFM Segmentation, Cohort Analysis)
2. **Qualitative Research** (Customer Interviews, Journey Mapping)
3. **Behavioral Analysis** (BJ Fogg Model, Jobs-to-be-Done)
4. **Synthesis** (Persona Development, KANO Model)
5. **Application** (Targeting Strategy, Message Development)
```

## Troubleshooting

### Issue: "Too many models, don't know which to use"

**Solution**: Start with the 4-stage workflow
- Diagnose → Use SWOT or 3C
- Strategy → Use STP or Positioning Triangle
- Execute → Use PDCA or OKR
- Review → Use Key Metrics Dashboard

Focus on 5-7 core models initially, expand as needed.

### Issue: "Models feel too theoretical"

**Solution**: Always connect models to concrete business questions
- Bad: "Let's do a SWOT analysis"
- Good: "To decide if we should enter market X, let's analyze our Strengths in this context, Weaknesses we need to address, Opportunities unique to this market, and Threats from competitors"

### Issue: "Analysis paralysis - too much planning, not enough action"

**Solution**: Set time limits for each phase
- Diagnose: 20% of project time
- Strategy: 30% of project time
- Execute: 40% of project time
- Review: 10% of project time

Use "good enough" decision-making for low-stakes decisions.

### Issue: "Team doesn't understand the models"

**Solution**: Create visual templates and worksheets
- One-page model summaries
- Fill-in-the-blank templates
- Example case studies
- Facilitation guides for workshops

### Issue: "Data not available for quantitative models"

**Solution**: Start with qualitative frameworks
- Use SWOT instead of BCG Matrix
- Use Customer Journey Maps instead of RFM
- Use expert judgment with structured frameworks
- Build data collection into execution phase

## Advanced Usage

### Combining Models for Complex Decisions

```markdown
# Example: Market Entry Decision

## Layer 1: Market Attractiveness (Strategic Models)
- PESTEL → Macro environment assessment
- Porter's Five Forces → Industry structure analysis
- TAM/SAM/SOM → Market size estimation

## Layer 2: Capability Assessment (Internal Analysis)
- SWOT → Fit analysis
- Value Chain Analysis → Competitive advantage sources
- Resource Audit → Capability gaps

## Layer 3: Strategic Options (Thinking Models)
- Ansoff Matrix → Growth strategy options
- Blue Ocean → Differentiation opportunities
- Decision Tree → Risk-weighted scenarios

## Layer 4: Go/No-Go Decision
- Scoring matrix combining all inputs
- Risk mitigation plan
- Resource allocation plan
```

### Creating Custom Model Combinations

```markdown
# Custom Framework: SaaS Product Launch Playbook

## Pre-Launch (Weeks -8 to -1)
- ICP Definition + Jobs-to-be-Done → Target clarity
- Value Proposition Canvas → Message foundation
- Positioning Triangle → Competitive differentiation
- GTM Strategy → Channel and timing plan

## Launch Week (Week 0)
- AIDA Framework → Content sequence
- Hook Model → Engagement triggers
- RACI Matrix → Team coordination

## Post-Launch (Weeks 1-12)
- AARRR Metrics → Funnel tracking
- Cohort Analysis → User behavior patterns
- NPS → Customer satisfaction
- PDCA → Weekly optimization cycles

## Quarterly Review (Week 13)
- OKR Review → Goal achievement
- LTV/CAC Analysis → Unit economics
- SWOT Update → Market position reassessment
- Strategy Refinement → Next quarter planning
```

## Reference Materials

All detailed model explanations are in the `references/` directory:

- `strategic-models.md` - Market and competitive analysis frameworks
- `thinking-models.md` - Problem-solving and decision-making methods
- `brand-models.md` - Brand strategy and positioning tools
- `marketing-models.md` - Campaign and communication frameworks
- `growth-models.md` - User acquisition and retention models
- `psychology-models.md` - Consumer behavior and motivation theories
- `data-models.md` - Analytics and measurement frameworks
- `operations-models.md` - Execution and project management tools
- `sales-models.md` - Revenue and sales process models

## Best Practices

1. **Always start with the business question**, not the model
2. **Use 2-3 complementary models** rather than applying all models
3. **Involve stakeholders early** in model selection and application
4. **Document assumptions** when data is limited
5. **Create visual outputs** (frameworks are easier to discuss visually)
6. **Iterate quickly** - models are thinking tools, not final answers
7. **Teach the team** - shared mental models improve collaboration
8. **Customize for context** - adapt models to your industry and stage

## Contributing

To extend this skill system:

1. Add new models to appropriate `references/*.md` files
2. Update trigger scenarios in main SKILL.md
3. Create example applications for new models
4. Add evaluation criteria in `evals/` directory

## Version

- **Version**: v1.0.0
- **Model Count**: 50+ mental models, 20+ decision heuristics
- **Last Updated**: 2026-06-23

---

*This skill empowers AI agents to provide strategic marketing guidance using proven frameworks and structured workflows, enabling evidence-based decision-making for marketing professionals.*