# Ad Campaign Builder

> Design a complete paid-media campaign structure for Meta (Facebook/Instagram) and Google Ads — objective, funnel stage, audience mapping, budget split, and A/B-ready ad copy variants. Use when the user is launching a campaign, restructuring ad sets, planning budget allocation, needs ad copy angles, or wants a testing roadmap. Produces a campaign blueprint plus ready-to-load headlines, primary text, and CTAs. Triggers on: "build a campaign", "Meta Ads", "Google Ads", "ad copy", "ad structure", "budget split", "A/B test ads", "campaign plan", "PPC setup".

- Skill: `architshahdigital/ad-campaign-builder` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add architshahdigital/ad-campaign-builder`
- Raw SKILL.md: https://api.skillmd.com/api/skills/architshahdigital/ad-campaign-builder/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: architshahdigital (https://skillmd.com/u/architshahdigital)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/architshahdigital/ad-campaign-builder

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# Ad Campaign Builder

Turn a product and a budget into a launch-ready paid-media plan. This skill structures the account correctly *before* a rupee is spent, then generates the copy variants to test — so spend maps to a hypothesis, not a guess.

## Fallback: Running in Cloud/Web Environments (e.g., Claude.ai, CoWork)

If you are running in a cloud-based or web-based environment (such as Claude.ai web or CoWork) where local file system or repository access is unavailable:
1. Ask the user to paste their product description, offer details, total budget, target audience, and platforms directly in the chat.
2. Perform the campaign account architecture planning and copy drafting manually in-context.
3. Output the structured blueprint, target audiences, and the exact copy matrix matching the templates below.

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## Workflow

1. **Information Gathering:**
   - Define the product/service, target cost per acquisition (CPA) if known, and total monthly budget.
   - Clarify the primary target platform (Meta Ads vs. Google Ads vs. Both).

2. **Campaign Account Architecture:**
   - Map out a clean campaign structure based on funnel stages: Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF).
   - Formulate the exact budget splits and objectives for each ad set.

3. **Audience Targeting Matrix:**
   - Define targeting variables (demographics, interests, lookalikes, custom lists, exclusions).

4. **Ad Copy Variant Generation:**
   - Generate copy for 3–4 distinct creative angles:
     - **Angle 1 (Problem-Agitate-Solve):** Pain point focus.
     - **Angle 2 (Outcome/Benefit-Led):** Highlighting the "after-state".
     - **Angle 3 (Social Proof/Authority):** Review, stat, or testimonial focus.
     - **Angle 4 (Contrarian/Pattern-Break):** Contrarian take or hook.

5. **Testing & Optimization Roadmap:**
   - Define the key performance indicators (KPIs) to track and clear guidelines for scaling vs. killing ad variants.

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## Templates & Output Format

### 1. Account Structure & Budget Blueprint

| Campaign / Ad Set Name | Objective | Target Audience | Budget Share (%) | Daily Budget |
| :--- | :--- | :--- | :---: | :--- |
| **TOF Prospecting** | Sales (CBO/ABO) | Broad + Lookalikes | `55%` | `₹X / $X` |
| **MOF Consideration** | Engagement | Page/Video Engagers | `25%` | `₹X / $X` |
| **BOF Retargeting** | Sales | Website Visitors / Cart | `20%` | `₹X / $X` |

### 2. Ad Copy Variant Matrix
Generate copy using this exact clean structure for each ad set:

#### **[Creative Angle 1: Problem-Agitate-Solve]**
*   **Primary Text (Short - Under 150 chars):** *Insert scroll-stopping copy*
*   **Primary Text (Long - Under 400 chars):** *Insert conversion-optimized copy*
*   **Headline 1 (Punchy - Under 25 chars):** *Insert headline*
*   **Headline 2 (Offer-led - Under 25 chars):** *Insert headline*
*   **Call to Action (CTA):** `[Shop Now / Learn More / Sign Up]`

> [!IMPORTANT]
> Keep ad copy completely policy-compliant. Avoid clickbait, fake countdown timers, or misleading claims. Mark any claims that need verification with a warning flag (⚠️).