# Ecommerce Listing Optimizer

> Optimize a product listing for conversion and search visibility on Amazon or Shopify — title, bullets, description, A+ / enhanced content, keywords, and image direction. Use when the user is launching a product, has a listing that isn't converting, needs keyword- rich copy, or wants an A+ content plan. Produces rewritten listing copy plus an image shot list. Triggers on: "product listing", "Amazon listing", "A+ content", "Shopify product page", "listing optimization", "product copy", "why isn't my product selling".

- Skill: `architshahdigital/ecommerce-listing-optimizer` (Agent Skill)
- Install (CLI): `npx skillmds@latest add architshahdigital/ecommerce-listing-optimizer`
- Raw SKILL.md: https://api.skillmd.com/api/skills/architshahdigital/ecommerce-listing-optimizer/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: architshahdigital (https://skillmd.com/u/architshahdigital)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/architshahdigital/ecommerce-listing-optimizer

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# E-commerce Listing Optimizer

A product page has one job: convert a scanning shopper into a buyer while staying findable in search. This skill rewrites a listing so it ranks for the right terms *and* answers the buyer's real questions before they bounce.

## Fallback: Running in Cloud/Web Environments (e.g., Claude.ai, CoWork)

If you are running in a cloud-based or web-based environment (such as Claude.ai web or CoWork) where local file system or repository access is unavailable:
1. Ask the user to paste their existing product listing, product specifications, list of keywords, and target platform (Amazon/Shopify) directly in the chat.
2. Conduct the search/SEO keyword mapping, listing optimization, and copy creation manually in-context.
3. Output the optimized title, bullets, A+ layout, and image shot list using the templates below.

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## Workflow

1. **Product Intake & Keyword Mapping:**
   - Gather product details, materials, specs, unique selling propositions (USPs), and target keywords.
   - Establish the target search volume map (Primary keyword vs. 5–10 secondary search terms).

2. **Optimize Title:**
   - Frontload the brand name, core product category, and the single most important feature or benefit.

3. **Optimize Key Bullet Points (Benefit-First):**
   - Write 5 comprehensive, benefit-first bullet points. Structure: **Outcome/Benefit** (in bold/brackets) → **Feature/Spec** that makes it happen.

4. **Optimize Description & A+ Content Layout:**
   - Design the visual story block outline, separating content into modules (Hero banner, USP grids, comparison tables).

5. **Create Image Shot List:**
   - Detail a 6-7 image storyboard with visual directions, dimensions, and the primary message each image must convey.

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## Templates & Output Format

Ensure the output is clean and structured for easy platform loading:

### 1. Optimized Listing Copy

#### 🏷️ Product Title
> **Format:** `[Brand Name] [Primary Keyword] – [Main Attribute/USP] – [Pack Size/Dimensions] – [Model/Color]` (Keep under 150-200 characters based on platform limits).

*   **Optimized Copy:** *Insert high-converting title draft here*
*   **Target Keywords Utilized:** `[keyword1]`, `[keyword2]`

#### 📝 Key Features (Bullets)
Generate 5 benefit-first bullets using this exact layout:
*   🚀 **[OUTCOME/BENEFIT IN ALL CAPS]** – *Action-oriented description of the feature and how it resolves a specific customer pain point. (Weave in secondary keywords).*
*   🛡️ **[DURABILITY & ASSURANCE]** – *Details on materials, warranty, or quality metrics.*
*   🧩 **[COMPATIBILITY & SPECIFICATIONS]** – *Dimensions, compatibility limits, or what is in the box.*

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### 2. A+ Content Layout & Image Shot List

| Image # | Shot Type | Visual Description | Overlay Text & Callout | Core Message / Goal |
| :---: | :--- | :--- | :--- | :--- |
| **1** | **Main Cover** | Clean product against a pure white background. | None (compliance rules) | Show the physical product. |
| **2** | **Infographic** | Highlighting product dimensions or specs. | "Perfect fit for..." | Address compatibility questions. |
| **3** | **Lifestyle** | Product in active use in its natural environment. | "Enjoy X without the Y" | Drive emotional desire. |
| **4** | **Comparison** | Matrix comparing the product vs. generic models. | "Why choose [Brand]?" | Handle competitive objections. |

> [!WARNING]
> Ensure all product claims (e.g. "lasts 10 hours", "made of 100% titanium") are verified. Mark any claims requiring user confirmation with a warning flag (⚠️).