# Brand Kit

> Create lightweight brand assets and launch metadata for a project. Use when Codex needs to give a repo, product, or skill a simple visual identity with a logo direction, banner ideas, social preview copy, and short positioning text.

- Skill: `arnie016/brand-kit` (Agent Skill, multi-file: 6 files)
- Install (CLI): `npx skillmds@latest add arnie016/brand-kit`
- Raw SKILL.md: https://api.skillmd.com/api/skills/arnie016/brand-kit/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Arnie016 (https://skillmd.com/u/arnie016)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/arnie016/brand-kit

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# Brand Kit

Use this skill when a project needs a compact visual and messaging layer that makes it easier to publish and share.

## Quick Start

1. Read the project name, audience, and current visual tone before generating branding.
2. Keep the identity system small: logo direction, colors, headline, and launch metadata.
3. Make assets and copy consistent with the product instead of inventing a disconnected brand.
4. Default to one strong direction, not a pile of weak options.

## Workflow

### Brand Direction

- Start from what the project does and who it is for.
- Prefer one strong direction over multiple weak options.
- Keep names, taglines, and color choices easy to reuse across README banners, social previews, and repo cards.
- Anchor the brand in a clear mood: technical, playful, premium, minimal, or utility-first.

### Deliverables

- Favor practical outputs: icon concepts, logo prompts, banner text, meta description, and one-sentence positioning.
- If the user already has branding, extend it instead of replacing it.
- If visual assets are needed, keep the prompt or spec clear enough to hand to an image workflow.
- When useful, provide a mini brand system:
  - color pair
  - typography direction
  - one-line positioning
  - hero/banner text
  - social preview text

### Required Deliverables

- A one-sentence positioning line.
- A visual direction with 2 to 4 colors max.
- A logo or icon concept that can be rendered later.
- A repo or launch-page ready headline and description.

### Editing Guidance

- Avoid generic “AI startup” branding language.
- Keep copy short enough to fit GitHub, app listings, and social previews.
- Make the result feel shareable, not corporate.
- Do not invent a luxury or futuristic voice unless the product truly supports it.

## Resources

- `agents/openai.yaml`: UI metadata and default invocation prompt.
- `assets/`: branded icons for repo listings and skill chips.
- `references/brand-system.md`: lightweight output format for brand direction, prompts, and launch metadata.