# Research

> Research Skill

- Skill: `arturseo-geo/research` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add arturseo-geo/research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/arturseo-geo/research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Research & Search
- Author: arturseo-geo (https://skillmd.com/u/arturseo-geo)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/arturseo-geo/research

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# Research Skill

## When This Skill Activates

This skill loads automatically when you mention:
- competitor analysis, competitor intelligence
- market research, market sizing
- TAM SAM SOM analysis, industry analysis
- trend analysis, topic research, deep dive analysis
- landscape analysis, company research, person research
- thought leader research, content research
- source gathering, fact checking, data gathering
- benchmarking, competitive benchmarking
- SWOT analysis, Porter's Five Forces
- market mapping, competitive landscape
- industry report, white space analysis
- technology trends, emerging trends
- signal detection, industry trends, consumer trends
- market trends, strategic research

## Research Framework

### SWOT Analysis (Strategic)

**Strengths** — What you/company does well
**Weaknesses** — Internal gaps vs competitors
**Opportunities** — Market gaps, emerging demand, underserved segments
**Threats** — Competitor moves, regulatory, market saturation

**Output:** 4-6 items per category, ranked by impact

### Porter's Five Forces (Competitive)

1. **Threat of new entrants** — Barriers to entry, capital, switching costs
2. **Bargaining power of suppliers** — Supplier concentration, switching costs
3. **Bargaining power of buyers** — Customer concentration, switching costs
4. **Threat of substitutes** — Alternative solutions, indirect competition
5. **Competitive intensity** — Number of competitors, growth rate, differentiation

**Output:** Competitive intensity score (1-10), strategic implications

### TAM/SAM/SOM (Market Sizing)

**TAM (Total Addressable Market):** Entire market if you captured 100%
**SAM (Serviceable Addressable Market):** Market you can realistically reach
**SOM (Serviceable Obtainable Market):** Your realistic 3-5 year target

**Method:**
1. Research total market size (Statista, IBISWorld, McKinsey)
2. Apply relevant segment filters (geography, industry, use case)
3. Estimate addressable % (realistic geographic/segment penetration)
4. Project growth rate (CAGR from trends)
5. Calculate TAM → SAM → SOM

**Output:** Quantified market sizing with confidence bounds

## Research Methodology

### Data Sources Priority

1. **Primary research** (highest credibility)
   - Survey results, interviews, academic studies
   - Company financial reports (10-K, 10-Q)
   - Official announcements

2. **Secondary research**
   - Industry reports (Statista, IBISWorld, Gartner, Forrester)
   - News articles, press releases
   - Analyst reports
   - Wikipedia, company websites

3. **Tertiary research** (lowest credibility)
   - Blog posts, social media
   - Forums (Reddit, Hacker News)
   - YouTube commentary

### Search Strategy

**Phase 1: Broad discovery** ("X market trends 2026")
- Get 10-15 top results
- Identify 3-5 authoritative sources

**Phase 2: Deep dive** (specific questions)
- "[Company] competitive advantages"
- "[Industry] regulatory landscape"
- "[Trend] adoption rate by segment"

**Phase 3: Validation** (cross-reference)
- Verify conflicting data
- Check publication dates (freshness)
- Note confidence levels

## Output Standards

**Always include:**
- **Research date** (today's date)
- **Sources cited** (minimum 3 authoritative sources)
- **Confidence levels** (95% = 2+ academic sources; 75% = mixed sources; 50% = emerging/unvalidated)
- **Assumptions made** (TAM calculation methodology, geographic scope)
- **Data gaps identified** (what's missing, why)
- **Key takeaways** (3-5 actionable insights)

**Never:**
- Fabricate data or sources
- Claim high confidence without 3+ sources
- Ignore contradictory findings (note them)
- Skip publication dates (data freshness)
- Present opinions as facts

## Common Research Deliverables

### Competitive Intelligence Report

```
EXECUTIVE SUMMARY
- 5 key competitors analyzed
- Market leader: [Company X] with [X%] market share
- Our competitive advantage: [Y]

COMPETITOR MATRIX
- Direct competitors (same market)
- Indirect competitors (alternative solutions)
- Emerging competitors (startups)

STRENGTH/WEAKNESS ANALYSIS
- Each competitor: pricing, features, go-to-market, brand
- Our positioning: differentiation map

OPPORTUNITIES
- Feature gaps (customer complaints, unmet needs)
- Market gaps (geographic, vertical, use case)
- Pricing opportunities
```

### Market Sizing Report

```
TAM/SAM/SOM ANALYSIS
- TAM: $X billion (methodology: bottom-up / top-down)
- SAM: $Y billion (realistic addressable %)
- SOM: $Z million (5-year projection)

GROWTH DRIVERS
- 1. [Trend]: +X% CAGR
- 2. [Trend]: +Y% CAGR
- 3. [Trend]: +Z% CAGR

MARKET SEGMENTATION
- By industry, geography, company size, use case
- Fastest growing: [Segment] at +X% CAGR
- Most lucrative: [Segment] at $X billion
```

### Trend Analysis Report

```
TREND: [Emerging technology / consumer behavior / market shift]

EVIDENCE
- Search volume: +X% YoY (Google Trends)
- News mentions: +Y articles in past 6 months
- Job postings: +Z% YoY (LinkedIn)
- Patent filings: +N% YoY (Google Patents)

ADOPTION FORECAST
- Hype cycle phase: [Introduction / Growth / Maturity / Decline]
- Time to mainstream: [X years]
- Market impact: [$X billion opportunity]

IMPLICATIONS
- Winners: Companies positioned for [outcome]
- Losers: Companies dependent on [old model]
- Opportunities: [Use case gaps]
```

## See Also

- **frameworks.md** — SWOT, Porter's Five Forces, Jobs-to-Be-Done, PESTLE
- **sources.md** — Authoritative research databases, academic journals, industry reports
- **templates.md** — Competitor analysis, market sizing, trend analysis templates
- **tools.md** — Firecrawl, LinkedIn MCP, web search, fact-checking tools