# Tw Ecom Marketplace Shopee

> Operate a Shopee Taiwan store — listings, promotions, flash sales, SIP (Shopee Supported Program) cross-border, ads (蝦皮廣告), and reputation/review management. Use when setting up or running Shopee TW operations, participating in platform campaigns (雙11, 618), or managing seller-center workflows. Do NOT use for Shopee API integration specifics (no official Asgard MCP yet) or DTC platforms. STATUS: SKELETON — body pending.

- Skill: `asgard-ai-platform/tw-ecom-marketplace-shopee` (Agent Skill)
- Install (CLI): `npx skillmds@latest add asgard-ai-platform/tw-ecom-marketplace-shopee`
- Raw SKILL.md: https://api.skillmd.com/api/skills/asgard-ai-platform/tw-ecom-marketplace-shopee/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: asgard-ai-platform (https://skillmd.com/u/asgard-ai-platform)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/asgard-ai-platform/tw-ecom-marketplace-shopee

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# Shopee Taiwan Operations

> **STATUS: SKELETON** — body pending.

## When to use this skill

- Running day-to-day operations on Shopee TW seller center
- Planning Shopee platform campaigns (雙11, 618, 蝦皮購物節)
- Setting up 蝦皮廣告 (Shopee Ads) and measuring ROI
- Managing reviews / reputation / seller tier (普通/優選/金卡/商城)
- Cross-border via SIP

## Do NOT use when

- DTC platform work → use Shopline/91APP/Shopify skills
- Ad auction theory (bidding model, GSP/VCG, CTR optimization) → `algo-ad-bidding`, `algo-ad-gsp`, `algo-ad-ctr`

## Core concepts

TODO: Shopee TW vs Shopee SEA differences, seller tiers and fee tiers, 蝦皮購物 vs 蝦皮商城.

## Decision tree

TODO: when Shopee is the right channel, when to tier up.

## Implementation guidance

TODO: listing optimization, campaign participation, ad setup, dispute handling.

## Gotchas

TODO: 5-6 pitfalls (fee surprises on 免運券, campaign eligibility rules, search algo behavior, review-manipulation penalties).

## IRON LAW

TODO.

## Output Format

TODO.

## Related

- `tw-ecom-channel-strategy`
- `tw-ecom-marketplace-momo`
- `tw-ecom-operations-promotion`

_Last verified: 2026-04_