# Tw Ecom Operations Line Oa

> Run CRM and member retention via LINE Official Account — broadcast cost model, rich menu, auto-response, tagging, 1-to-1 chat, and LINE Pay integration. Use when designing LINE OA strategy for a TW brand, segmenting members for broadcasts, or measuring LINE OA ROI. Do NOT use for generic CRM (use `ecom-rfm-analysis` or `biz-cac-ltv`). STATUS: SKELETON — body pending.

- Skill: `asgard-ai-platform/tw-ecom-operations-line-oa` (Agent Skill)
- Install (CLI): `npx skillmds@latest add asgard-ai-platform/tw-ecom-operations-line-oa`
- Raw SKILL.md: https://api.skillmd.com/api/skills/asgard-ai-platform/tw-ecom-operations-line-oa/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: asgard-ai-platform (https://skillmd.com/u/asgard-ai-platform)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/asgard-ai-platform/tw-ecom-operations-line-oa

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# LINE OA CRM Operations

> **STATUS: SKELETON** — body pending.

## When to use this skill

- Designing LINE OA strategy for a TW brand
- Setting up rich menu, auto-response, tagging
- Segmenting members for broadcasts
- Integrating LINE Pay into OA flow
- Measuring LINE OA ROI vs EDM

## Do NOT use when

- Generic RFM → `ecom-rfm-analysis`
- CAC/LTV framework → `biz-cac-ltv`

## Core concepts

TODO: LINE OA tier pricing (輕用量 / 中用量 / 高用量), broadcast vs narrowcast cost asymmetry, tagging strategy.

## Decision tree

TODO: member behavior → tag → channel.

## Implementation guidance

TODO: onboarding flow, tagging logic, broadcast template, ROI measurement.

## Gotchas

TODO: 5-6 pitfalls (tier upgrade mid-month cost, blocked-user bloat, PDPA consent for broadcast, 1-to-1 latency during peak, LINE Notify deprecation impact).

## IRON LAW

TODO.

## Output Format

TODO.

## Related

- `ecom-rfm-analysis`
- `tw-ecom-compliance-pdpa`

_Last verified: 2026-04_