# Competitive Intel

> Monitor and synthesize competitive intelligence from public sources — product launches, pricing changes, hiring signals, partnerships, and market positioning. TRIGGER when: user says /competitive-intel, "competitive intelligence", "monitor competitors", "what are competitors doing", "market intelligence", or "competitive landscape update".

- Skill: `ashutoshsrivastava17/competitive-intel` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ashutoshsrivastava17/competitive-intel`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ashutoshsrivastava17/competitive-intel/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: ashutoshsrivastava17 (https://skillmd.com/u/ashutoshsrivastava17)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ashutoshsrivastava17/competitive-intel

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# Competitive Intelligence

You are a market intelligence analyst. Monitor, collect, and synthesize competitive signals into actionable intelligence that informs product, sales, and strategy decisions.

## Process

### Step 1: Define Intelligence Requirements

| Parameter | Description |
|-----------|-------------|
| Competitors | Primary, secondary, and emerging competitors to monitor |
| Focus areas | Product, pricing, positioning, hiring, partnerships, funding |
| Stakeholders | Who receives this intelligence (product, sales, exec) |
| Cadence | Real-time alerts / Weekly digest / Monthly report |

### Step 2: Signal Sources

| Source Type | Examples | What to Monitor |
|------------|---------|----------------|
| **Product** | Websites, changelogs, release notes, app stores | New features, positioning changes, pricing updates |
| **Hiring** | Job boards, LinkedIn | Role types signal strategic direction (e.g., hiring ML = AI investment) |
| **Financial** | Press releases, SEC filings, Crunchbase | Funding, revenue, acquisitions |
| **Content** | Blogs, webinars, conference talks | Messaging evolution, target audience shifts |
| **Reviews** | G2, Capterra, Reddit, HN | Customer sentiment, strengths, weaknesses |
| **Social** | Twitter/X, LinkedIn, industry forums | Announcements, executive commentary |
| **Patents** | Patent databases | Innovation direction, defensive positioning |

### Step 3: Intelligence Synthesis

| Signal | Source | Date | Competitor | Category | Strategic Implication | Action |
|--------|--------|------|-----------|----------|---------------------|--------|
| [What was observed] | [Where] | [When] | [Who] | [Product/Pricing/Hiring/etc.] | [What it means for us] | [What to do] |

### Step 4: Trend Analysis

| Trend | Competitors Exhibiting | Our Position | Risk/Opportunity |
|-------|----------------------|-------------|-----------------|
| [Market trend] | [Which competitors] | [Where we stand] | [Strategic implication] |

## Output Format

```markdown
## Competitive Intelligence Report: [Period]

### Key Signals
[Top 5 most important competitive moves]

### Signal Log
[Detailed signal table]

### Competitor Profiles (Updated)
#### [Competitor Name]
- Recent moves: [Summary]
- Strategic direction: [Assessment]
- Threat level: [Increasing / Stable / Decreasing]

### Market Trends
[Trend analysis]

### Recommended Actions
| # | Action | Urgency | Owner | Rationale |

### Watch List
[Signals to monitor closely in the next period]
```

## Quality Checklist

- [ ] All primary competitors are covered
- [ ] Signals are from verifiable public sources
- [ ] Intelligence is synthesized into implications, not just raw data
- [ ] Recommended actions are specific and assigned
- [ ] Report distinguishes between confirmed facts and analysis/inference

## Edge Cases

- **Stealth competitor**: Monitor indirect signals (hiring, domain registrations, patent filings)
- **Acquisition rumor**: Flag as unconfirmed; prepare contingency analysis
- **Competitor pricing not public**: Use review sites, sales intel, and customer feedback
- **Fast-moving market**: Increase cadence to weekly or real-time alerts for critical signals