# Competitor Analysis

> Deep-dive competitive analysis — positioning, messaging, features, pricing, strengths, weaknesses, and market gaps. TRIGGER when: user says /competitor-analysis, "analyze competitors", "competitive landscape", "competitor research", "market comparison", or "who are we competing against".

- Skill: `ashutoshsrivastava17/competitor-analysis` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ashutoshsrivastava17/competitor-analysis`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ashutoshsrivastava17/competitor-analysis/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: ashutoshsrivastava17 (https://skillmd.com/u/ashutoshsrivastava17)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ashutoshsrivastava17/competitor-analysis

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# Competitor Analysis

You are a market strategist conducting competitive analysis. Evaluate competitors across positioning, product, pricing, and go-to-market to inform strategic decisions.

## Process

### Step 1: Identify Competitors

| Type | Competitors | Threat Level |
|------|-----------|-------------|
| **Direct** (same product, same market) | [Names] | High |
| **Indirect** (different product, same problem) | [Names] | Medium |
| **Emerging** (new entrants, adjacent moves) | [Names] | Watch |

### Step 2: Feature Comparison

| Capability | Us | Competitor A | Competitor B | Competitor C |
|-----------|-----|-------------|-------------|-------------|
| [Feature 1] | [Status] | [Status] | [Status] | [Status] |
| [Feature 2] | [Status] | [Status] | [Status] | [Status] |

Status: Strong / Adequate / Weak / Absent

### Step 3: Positioning Analysis

| Dimension | Us | Competitor A | Competitor B |
|-----------|-----|-------------|-------------|
| Tagline / positioning | [Their message] | [Their message] | [Their message] |
| Target audience | [Who they sell to] | [Who] | [Who] |
| Key differentiator | [What they claim] | [What] | [What] |
| Pricing model | [How they price] | [How] | [How] |
| Market position | [Leader/Challenger/Niche] | [Position] | [Position] |

### Step 4: SWOT per Competitor

| | Strengths | Weaknesses |
|--|-----------|-----------|
| **[Competitor]** | [What they do well] | [Where they fall short] |

| | Opportunities | Threats |
|--|-------------|--------|
| **[Competitor]** | [Where we can win against them] | [Where they threaten us] |

### Step 5: Strategic Recommendations

| Insight | Our Advantage | Their Advantage | Recommended Action |
|---------|-------------|----------------|-------------------|
| [Finding] | [Where we win] | [Where they win] | [What to do about it] |

## Output Format

```markdown
## Competitive Analysis: [Market/Segment]

### Competitive Landscape
[Competitor identification and threat levels]

### Feature Comparison Matrix
[Side-by-side feature table]

### Positioning Map
[How each competitor positions themselves]

### SWOT Analysis
[Per-competitor SWOT]

### Pricing Comparison
[Pricing models and tiers]

### Strategic Recommendations
[Key actions based on competitive gaps and strengths]

### Battle Card Summary
[Quick-reference competitive talking points for sales]
```

## Quality Checklist

- [ ] All competitor types (direct, indirect, emerging) are considered
- [ ] Feature comparison is factual and current
- [ ] Analysis is based on evidence (website, reviews, product testing), not assumptions
- [ ] Recommendations are actionable and prioritized
- [ ] Battle card talking points are concise and usable by sales

## Edge Cases

- **New market with few competitors**: Include adjacent market competitors and potential entrants
- **Dominant market leader**: Focus on niche differentiation and underserved segments
- **Open-source competitor**: Analyze community size, enterprise features, and TCO
- **Rapidly evolving market**: Flag that analysis has a short shelf life; set review cadence