# Planejamento de Campanha

> Planeja campanhas de marketing end-to-end: brief, mix de canais, budget, direção criativa, timeline, KPIs. Tipos: awareness, lead gen, vendas, retenção.

- Skill: `asv-digital/planejamento-de-campanha` (Agent Skill)
- Install (CLI): `npx skillmds@latest add asv-digital/planejamento-de-campanha`
- Raw SKILL.md: https://api.skillmd.com/api/skills/asv-digital/planejamento-de-campanha/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: asv-digital (https://skillmd.com/u/asv-digital)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/asv-digital/planejamento-de-campanha

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# Planejamento de Campanha Marketing

## Brief de Campanha (10 Seções)
## Campaign Types (Awareness, Consideration, Conversion, Retention)
## Channel Mix e Budget Allocation
## Creative Direction
## Timeline & Milestones (8 semanas)
## KPIs & Measurement por Stage
## Pre-Launch Checklist

## SAÍDA ESPERADA
Campaign brief completo, channel mix, budget allocation, creative direction, timeline, KPI dashboard.