# Context Intake

> Gather focused context before writing any marketing copy. Use this skill at the START of any copywriting task when key information is missing — audience, offer details, proof points, voice examples, or constraints. Trigger when the user says "write me copy" without a full brief, or when copywriter_agent determines required fields are empty. Produces a structured context summary that feeds directly into writing engines.

- Skill: `automatedmarketer/context-intake` (Agent Skill)
- Install (CLI): `npx skillmds@latest add automatedmarketer/context-intake`
- Raw SKILL.md: https://api.skillmd.com/api/skills/automatedmarketer/context-intake/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: automatedmarketer (https://skillmd.com/u/automatedmarketer)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/automatedmarketer/context-intake

---


# Skill: context_intake

## Purpose
Ask the minimum necessary questions and request source material so writing skills have specific, grounded context instead of hallucinating details.

---

## Inputs

| Field | Type | Description |
|---|---|---|
| `asset_type` | enum | `email`, `webinar`, `funnel_page`, `sales_page`, `website`, `ad`, `vsl`, `upsell` |
| `known_info` | JSON/text | Any existing brief or data already provided |
| `max_questions` | int | Default 5–7, minimum 3 for fast flows |
| `require_source_material` | boolean | If true, explicitly request examples or existing copy |

---

## Outputs

| Field | Description |
|---|---|
| `questions` | Ordered list of questions to ask |
| `requested_assets` | List of recommended assets to paste or upload |
| `summary_schema` | Completed context object for the writing engine |

---

## Behavior

### Skip Logic
If `known_info` already answers a question, mark it as `prefilled: true` and skip it. Only surface questions for missing fields.

### Question Priority Order
1. Audience & pain (who, what hurts)
2. Core promise (one sentence result)
3. Unique mechanism or framework
4. Proof (numbers, before/after, case snippets)
5. Voice examples (existing copy, emails, posts)
6. Constraints (compliance, forbidden claims, platform rules)
7. Tone/feel (optional, only if unclear)

---

## Question Sets by Asset Type

### Email / Sequence
1. "Who gets this email? Describe them in 2–3 lines — what they do, what they want, what's stopping them."
2. "What's the single goal of this sequence? (sell, nurture, onboard, reactivate)"
3. "What do you want them to do at the end of each email?"
4. "Share a proof point — a specific result, case study, or win. Numbers preferred."
5. "Paste 1–2 emails you've sent that felt most 'you'. If none, describe the vibe."
6. "Any words, claims, or topics to avoid?"

### Webinar
1. "Describe your ideal attendee in 2–3 lines — who they are, what they sell, main frustration."
2. "What is the core promise of this webinar in one sentence?"
3. "What unique mechanism, framework, or 'secret' will you teach?"
4. "Share 1–3 specific wins — numbers or before/after stories."
5. "Paste any past slides, scripts, or sales pages that are close to what you want."
6. "How should this feel: high-energy/hype, calm/analytical, or coach/mentor?"
7. "What can we NOT say — compliance, positioning, or platform reasons?"

### Ad (Facebook / Instagram / Google / YouTube)
1. "What is the single most important result this ad should promise?"
2. "Who exactly are we targeting? Niche, stage, and platform behavior."
3. "What proof or credibility do you have? (logos, numbers, testimonials, authority)"
4. "Which page does this traffic go to? Paste URL or copy."
5. "Share 2–3 past hooks, posts, or subject lines that felt on-brand."
6. "Any platform restrictions or claims we can't make?"

### Funnel / Sales Page / VSL
1. "What's the offer — name, main promise, price point?"
2. "Where is this traffic coming from — cold, warm, or hot? What platform?"
3. "What's the market sophistication level? (Have they seen 10 offers like this, or is this new to them?)"
4. "List your top 3 proof points — specific results, case studies, or testimonials."
5. "What objections does your audience always raise before buying?"
6. "Paste any existing page, script, or copy that's close to what you want."
7. "What's the guarantee or risk reversal?"

### Website (Home / About / Pricing)
1. "What is this business's one-liner? (who you help, what you do, what result they get)"
2. "Who is the primary visitor — cold prospect, warm referral, or existing customer?"
3. "What's the #1 action you want visitors to take from this page?"
4. "List 3–5 reasons someone should choose you over alternatives."
5. "Paste any bios, about copy, or brand statements you already have."

---

## Output: Summary Schema

Return this completed object to the writing engine:

```json
{
  "asset_type": "",
  "audience": "",
  "awareness_level": 1,
  "core_promise": "",
  "mechanism": "",
  "key_proof_points": [],
  "offer_name": "",
  "offer_price": "",
  "traffic_source": "cold | warm | hot",
  "voice_examples": [],
  "constraints": [],
  "cta_type": "",
  "tone_notes": "",
  "important_links_or_assets": []
}
```

All prefilled fields carry their values. Empty fields are marked `""` — the engine will flag them as missing if critical.