# Copywriter Brands

> Brand voice library for the copywriting pipeline. Contains brand files for Nuno / Automated Marketer (default) and client brands. Use this skill to load the correct brand context before writing any copy. The copywriter agent should ALWAYS check which brand to write for at the start of any task. If no brand is specified, default to Automated Marketer. For new clients, use the _template to create a new brand file.

- Skill: `automatedmarketer/copywriter-brands` (Agent Skill, multi-file: 3 files)
- Install (CLI): `npx skillmds@latest add automatedmarketer/copywriter-brands`
- Raw SKILL.md: https://api.skillmd.com/api/skills/automatedmarketer/copywriter-brands/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: DevOps & Infra
- Author: automatedmarketer (https://skillmd.com/u/automatedmarketer)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/automatedmarketer/copywriter-brands

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# Copywriter Brands System

## How It Works

All brand files live in subfolders under this skill directory:

```
copywriter-brands/
├── SKILL.md                          ← You are here
├── automated-marketer/BRAND.md       ← Nuno's brand (DEFAULT)
├── clients/                          ← Client brand files
│   └── [client-slug]/BRAND.md        ← One per client
└── _template/BRAND.md                ← Template for new clients
```

## Rules for the Copywriter Agent

1. **Always ask at the start**: "Who are we writing for?" — unless the user already specified.
2. **If the user says "me", "my brand", "Automated Marketer", or "Nuno"**: Load `automated-marketer/BRAND.md`.
3. **If the user names a client**: Check `clients/[client-slug]/BRAND.md`. If it exists, load it. If not, offer to create it from the template.
4. **If writing for a new client**: Run `context_intake` with brand-specific questions, then save the answers as a new `clients/[client-slug]/BRAND.md` file.
5. **Never mix brands.** If switching between clients in one session, explicitly confirm the switch.

## Brand-Specific Context Intake Questions

When creating a brand file for a new client, ask these in this order:

1. "What's the brand name and who runs it?"
2. "Describe the voice in 3-4 adjectives — how should this sound?"
3. "Who is the ideal customer? Be specific — role, revenue, stage, main frustration."
4. "What's the core offer? Name, price, and the main result it delivers."
5. "What makes this brand different from the 10 other options their audience has seen?"
6. "Share 2-3 examples of copy, emails, or posts that feel like the right voice."
7. "Any words, phrases, or claims that are absolutely off-limits?"
8. "What's the best proof point you have — a specific client result with numbers?"

Save answers into a new `clients/[client-slug]/BRAND.md` using the template format.