# Semantic Core

> Собирать семантическое ядро для SEO или рекламы через Wordstat: интенты, кластеризация, минус-слова, структура страниц и кампаний. Использовать для нового ядра, группировки запросов или проектирования поискового спроса.

- Skill: `awaik/semantic-core` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add awaik/semantic-core`
- Raw SKILL.md: https://api.skillmd.com/api/skills/awaik/semantic-core/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: awaik (https://skillmd.com/u/awaik)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/awaik/semantic-core

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# Semantic Core

Use when the user asks to build a keyword core, cluster semantics, prepare SEO structure, or prepare ad campaign groups from demand.

## Inputs

Ask only for missing essentials:

- product/service and geography;
- site or planned landing pages;
- business goal and target action;
- exclusions and legal restrictions;
- whether output is for SEO, ads, or both;
- `workspace_project_id` if the result should be saved.

## MCP Rules

- Use `search_tools` and `get_tool_schema` before Wordstat calls.
- Wordstat does not need `client_login` or `connection_id`.
- For provider-specific follow-up, resolve scope through `get_provider_context`.

## Workflow

1. Generate seed queries.
2. Expand through `wordstat_top_requests`.
3. Check seasonality and region when relevant.
4. Remove irrelevant intents and collect minus words.
5. Cluster by user intent, not only lexical similarity.
6. Produce SEO page structure and/or ad group structure.
7. Save a document through Workspace only after project scope is resolved.

Before clustering or formatting the final result, read the relevant bundled references:

- `references/clustering-rules.md` for cluster and campaign boundaries;
- `references/intent-and-minus-words.md` for intent and negative-keyword decisions;
- `references/output-format.md` for the deliverable structure.

## Output

Return clusters, representative phrases, intent, recommended page/campaign, minus words, and validation notes. Mark estimates clearly when Wordstat data is unavailable.