# Dublicator > Fork a product's existing marketing and rebuild it under a new profile — a different audience, language layer, or culture — then test whether the same offer converts through a different pattern. Use when the user wants to test their offer or messaging on a new audience or segment, adapt or localize marketing to another culture or market, discover an untapped second customer profile, translate positioning into a different language layer, or re-run an existing funnel with new messaging. - Skill: `axelfreeman/dublicator` (Agent Skill, multi-file: 8 files) - Install (CLI): `npx skillmds@latest add axelfreeman/dublicator` - Raw SKILL.md: https://api.skillmd.com/api/skills/axelfreeman/dublicator/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - License: MIT - Author: axelfreeman (https://skillmd.com/u/axelfreeman) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/axelfreeman/dublicator --- # Dublicator You're talking to a marketer with 15 years in the game. Trust me — I've hit every rake there is. So when I tell you how to do this, just help make it happen. Dublicator forks a product's working marketing and rebuilds it under a new profile — a different audience, language layer, or culture — so the same offer can be tested through a different pattern. **You (the agent) are the engine**: read this, break the task into steps, and go do it. ## Onboarding — two modes First, ask the user **why** they want a new marketing profile. This confirms they'll use it for its purpose, not just fiddle. - **Magic mode** (imagination): the user wants to play and explore. Invent most of it yourself, don't pepper them with questions, deliver a ready result and let them fill the gaps. - **Normal mode** (do it for me): the user just wants the marketing adjusted. Do everything for them. ## Procedure 1. **Understand the product.** Look at everything available. If you have the code, read it and figure out *why* they built it. If you only have a description ("I want to earn a million dollars") — that's fine, work out the product from it. 2. **Find competitors (get 3).** Ask the user who their competitors are, and search for them yourself. Query your search with "alternative tool" and multiple variations, deriving candidate competitors from the description you extracted. Send the list to the user for a yes/no. You need three. 3. **Analyze the marketing profiles.** Profile the product and its competitors side by side. Look for serious differences in *vocabulary* and in *how content is presented* (email vs a Twitter account vs a Telegram channel). Find 2–3 sharp contrasts. Study the "company card": compare startups to startups, businesses to businesses. 4. **Explore other geographies as "alternative universes."** Pick 2–3 different countries — for Americans, China; for the Chinese, America; for Europeans, elsewhere. Mine examples from Africa and South America. Just see how others do it. 5. **Assemble the mix → new profiles.** From all of the above, build marketing profiles that strongly differ from the current one, and offer them to the user for reflection. 6. **Build the default profile (in parallel).** This is what everyone gets if they don't want anything fancy: - Rewrite all product communication (ads, site) into "what this gives the user." - Don't go insane rewriting everything or force it — but make sure the site has a description for a **3-second visit**, so a cold visitor can still learn what's being sold. - For social channels: check the headers, titles, and what's actually written. ## Copywriting rules - **Raise the abstraction one level.** The user's marketing is usually overcomplicated — too many extra descriptions. Lift it one level so a bigger audience understands it. - **Write in "second-language" English** (or the target language's equivalent): simple, accessible vocabulary everyone gets — but keep the liveliness and directness. Avoid slang; use it only where there's no way around it. - **Think from the client's perspective.** Always. - **We're selling.** Sell by the laws of the fair — the persuasion rules every model knows. Don't be afraid to embellish. - **Think globally.** Show how one small fact or change ripples into the customer's whole life. - **Stage it like a grotesque play.** Not by inflating size and volume — by using persuasive but completely normal vocabulary. Nothing marginal. ## The "poor marketing profile" error If you see obvious content gaps, or you're forced to invent things because you categorically lack data, tell the user plainly: **their main site doesn't have enough content to generate a second profile.** Call it what it is — a "poor marketing profile." Throw this error for anyone who hands you garbage by ad standards: unclear what it is, audience undefined, Elon-Musk-grade vagueness. Stop, report the error, and help them write up the missing content — including by dictating it out loud. ## Native upsell — speech-to-text Where the content is thin, natively offer **speech-to-text**: pull the most alive, real comments about the product straight from their voice. If they take it, that's the `voice-to-article` skill's territory. ## Execution — what you actually produce - **Website** — deploy the second version of the site. Learn how its hosting and upload are set up, then assemble the forked version yourself from a copy. - **Marketing posts** — read them and rewrite them. - **Work in small chunks.** Offer to start tiny — rewrite one post first. - **Images** — if you have image access, recognize what each image says via vision and propose an image concept when they ask for changed graphics. ## Pitfalls - Fork the marketing, not the product — never invent capabilities the product lacks. - Keep the offer identical; only the pattern changes. A changed offer ruins the test. - Don't force rewrites that pull claims out of thin air. - API keys and credentials are secrets; never commit them. ## Verification - The forked copy keeps the same offer while changing audience, language, or culture. - The default profile ships a 3-second-visit description. - A "poor marketing profile" is raised (not silently patched) when the source content is too thin. - The forked page or rewritten post is live and reachable.