# Marketing Content Linkedin Post

> Write a LinkedIn post (150-250 words, plain text) from a content idea. Use when content_type is linkedin_post. No Exa research. Stage-specific frameworks apply. Output to workspace/marketing/content/drafts/linkedin/. Not for blog or X formats.

- Skill: `b2bforce/marketing-content-linkedin-post` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add b2bforce/marketing-content-linkedin-post`
- Raw SKILL.md: https://api.skillmd.com/api/skills/b2bforce/marketing-content-linkedin-post/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: b2bforce (https://skillmd.com/u/b2bforce)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/b2bforce/marketing-content-linkedin-post

---


# LinkedIn Post Generation

Draft pipeline for a content idea of type `linkedin_post`.

## When to Use

- Idea with `content_type: linkedin_post`
- User wants LinkedIn-native copy (not cross-posted blog summary)

## Prerequisites

- Content idea file + firm/service/ICP/persona context
- Current agent/LLM session
- **Do NOT** run Exa reference search (skipped for this type)

## Prompt layering

1. Base writer (style only)
2. Quality layer
3. **LinkedIn format layer** → `references/format-requirements.md`

Optional: `workspace/firm/content-guidelines/linkedin-post.md`

Follow the shared draft gate and writing quality rules in `docs/content-generation.md`.
Use `buyer_question`, `unique_angle`, `proof_source`, `next_action`, and
`research_mode` from the idea; do not write from title + description only.

## Output format (critical)

- **Plain text** — NOT Markdown headers
- One sentence per line
- 150–250 words optimal; max ~300 words / 3000 chars
- 0–2 emojis if brand-appropriate
- 2–3 hashtags at end
- Engagement question at end
- **No bullet lists** (hurts engagement)
- First-person voice (I, we, you)

## Stage → framework (from format prompt)

| Stage | Framework |
|-------|-----------|
| Problem | Story Hook, Poll |
| Concept | Category, This-vs-That |
| Education | Framework, How-To |
| Decision | Comparison, Data |
| Vendor | CSR, Behind-the-Scenes |

## Output path

**Brand scope.** In a multi-brand workspace the draft inherits the idea file's brand: write to `workspace/marketing/content/{brand}/drafts/…` — same brand segment as the idea. See the Brand Scope Gate in `AGENTS.md`.

`workspace/marketing/content/drafts/linkedin/{slug}.md`

Frontmatter: `idea`, `content_type`, `buying_stage`, `service`, `icp`, `persona`,
`generated_at`. Body = plain text only. Title in frontmatter for filing.

Run `scripts/validate-content-draft.sh {output}`. Update idea frontmatter to
`status: generated` after the draft validates.

## Related Skills

`marketing-content-x-post` — different length/platform rules