# Marketing Content X Post

> Write an X (Twitter) post or thread from a content idea. Use when content_type is x_post. Max 280 chars per tweet, no external links in body. Output to workspace/marketing/content/drafts/x/. For LinkedIn use marketing-content-linkedin-post.

- Skill: `b2bforce/marketing-content-x-post` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add b2bforce/marketing-content-x-post`
- Raw SKILL.md: https://api.skillmd.com/api/skills/b2bforce/marketing-content-x-post/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: b2bforce (https://skillmd.com/u/b2bforce)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/b2bforce/marketing-content-x-post

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# X (Twitter) Post Generation

Draft pipeline for a content idea of type `x_post`.

## When to Use

- Idea with `content_type: x_post`
- Single tweet or educational thread (8–12 tweets)

## Prerequisites

- Content idea + context files
- Current agent/LLM session
- **No Exa reference articles**

## Prompt layering

1. Base writer
2. Quality layer
3. **X format layer** → `references/format-requirements.md`

Follow the shared draft gate and writing quality rules in `docs/content-generation.md`.
Use `buyer_question`, `unique_angle`, `proof_source`, `next_action`, and
`research_mode` from the idea; do not write from title + description only.

## Platform rules (2026 algorithm)

- **No external links in tweet body** (kills reach — put link in first reply if needed)
- 1–2 hashtags max, at end
- 150–250 characters optimal per tweet
- Max **280 characters** per single tweet
- Threads: separate tweets with `---` divider in output file
- Reply/engagement hooks critical
- One idea per tweet — punchy lines

## Stage → hook pattern

| Stage | Hook type |
|-------|-----------|
| Problem | Data hook, Question hook |
| Concept | Contrarian hook |
| Education | Specificity hook, List thread (8–12 tweets) |
| Decision | Story hook |
| Vendor | Proof hook (soft CTA, no link in body) |

## Output

**Brand scope.** In a multi-brand workspace the draft inherits the idea file's brand: write to `workspace/marketing/content/{brand}/drafts/…` — same brand segment as the idea. See the Brand Scope Gate in `AGENTS.md`.

`workspace/marketing/content/drafts/x/{slug}.md` — plain text body

For threads, document tweet count in frontmatter.

Frontmatter: `idea`, `content_type`, `buying_stage`, `service`, `icp`, `persona`,
`generated_at`. Run `scripts/validate-content-draft.sh {output}` and update the
idea to `status: generated` after the draft validates.