# Positioning

> Positioning statement and differentiation vs incumbents for a buyer and NAICS slice. Use when user needs capture messaging framework before deck or brief — catalog skill from coreyhaines marketingskills pattern.

- Skill: `bdm-15/positioning` (Agent Skill)
- Install (CLI): `npx skillmds@latest add bdm-15/positioning`
- Raw SKILL.md: https://api.skillmd.com/api/skills/bdm-15/positioning/raw
- Safety review: PASS (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: BdM-15 (https://skillmd.com/u/bdm-15)
- Updated: 2026-08-19
- Page: https://skillmd.com/skills/bdm-15/positioning

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# Positioning

**Run** from Agent Skills. Positioning framework vs incumbent from vault context. Output: `03_capture/positioning.md`.